With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?”
Join digital strategy expert David Rogers as he outlines the best practices for planning a social media strategy to match your customers, your business and your objectives. Whether you are a B2B or B2C marketing or communications leader or a C-level executive, you will learn:
• Best practices from top brands for building customer relationships online
• Facebook, Twitter, LinkedIn, Google+: the critical differences for business
• How much social media is too much? (for your business)
• New research on when and how to best communicate with customers in social media
• Why you need to integrate social media with the rest of your communications
• How to know if your social media is paying off (with real metrics and ROI)
David Rogers is a widely-recognized leader on brands and digital strategy, known for his unique insights into customer networks. He is the author of "The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age" published in 2011 by Yale University Press. Rogers is faculty director of the Digital Marketing Strategy program for Columbia Business School Executive Education. He is executive director of BRITE at Columbia's and host of the acclaimed BRITE conference. Rogers has advised and developed marketing and digital strategies for leading companies in the consumer packaged goods, technology, pharmaceutical, food & beverage, telecom, hospitality, non-profit and media industries, and has appeared on CNN, CNBC, Marketplace, Reuters, CNNfn, MSN Money, ZDNet Asia and Channel NewsAsia.
Follow David on Twitter at http://twitter.com/david_rogers and his professional blog at http://davidrogers.biz.