This document is a proposal from Waracle, a mobile app development company, to develop the Scotmid Membership App (SMA) for Scotmid. Waracle outlines their experience, the project team, their approach, and provides examples of past relevant projects. They propose using their expertise to develop an app that rewards and engages Scotmid members, provides deals, and collects membership data.

1. ! !
!
!
1"
"
!
!! "
""""""
Scotmid"Membership"App"(SMA)"
"
""""""
"

2. ! !
!
!
2"
Introduction!......................................................................................................................!3!
Company!Profile!................................................................................................................!5!
Track!Record!....................................................................................................................!10!
Project!Approach!.............................................................................................................!15!
Project!Delivery!...............................................................................................................!19!
Specification!....................................................................................................................!20!
Cost!.................................................................................................................................!21!
" "

3. ! !
!
!
3"
Scotmid(Membership(App((SMA)"
Introduction!
Scotmid"are"seeking"an"experienced"partner"to"develop"the"Scotmid"Membership"App"(SMA)"
across"iOS"and"Android"mobile"platforms."The"SMA"will"be"designed"and"developed"to"
deliver"the"following"objectives:"
"
• Reward"existing"members"
• Increase"engagement"with"next"generation"of"‘mobileGsavvy’"Scotmid"members"
• Understand"more"about"Scotmid"members"by"building"membership"data"
"
Our"technology"will"allow"Scotmid"to"upload"moneyGsaving"deals"into"a"CMS"that"feeds"into"
the"SMA"and"enables"Scotmid"members"to"redeem"the"deals"at"the"pointGofGsale."Once"
redeemed"the"data"will"then"be"sent"to"the"Scotmid"CMS"for"further"analysis"and"
optimisation."Scotmid"can"also"use"geoGnotifications"to"notify"SMA"users"when"they"are"
close"to"a"Scotmid"store,"providing"a"further"means"out"outreach"and"engagement."
"
The"technology"will"be"wholly"owned"by"Scotmid"and"can"be"reGused"across"different"
business"functions"within"the"organisation."
"
Waracle"are"one"of"Europe's"leading"mobile"developers,"trusted"by"the"likes"of"the"Ryder"
Cup,"Jones"Lang"LaSalle,"Virgin"Atlantic"and"Imperial"College"London"to"execute"mobile"app"
development"project"such"as"this."Our"significant"experience"in"the"mobile"sector"means"we"
can"provide"sound"recommendations"on"the"best"way"to"execute"this"project"whilst"ensuring"
risk"exposure"is"minimised"and"ROI"is"maximised.""
"
This"proposal"will"detail"scope,"cost"and"timescale"information"along"with"an"explanation"of"
the"technologies"used"and"our"development"approach."Our"significant"track"record"relating"
to"this"project"will"be"demonstrated"along"with"full"client"references"for"your"consideration."
"
Kind"regards,"
"
David"Romilly,"Business"Development"Director"@"Waracle! "

4. ! !
!
!
4"
What%does%success%look%like?%
!
"
"
"
"
At"Waracle,"everything"we"do"is"driven"by"the"end"goal."Be"that"increased"engagement,"
enhanced"brand"or"revenue"generation,"we"always"define"what"success"looks"like"from"the"
outset"to"give"us"something"to"measure"against."This"project"is"no"different."
"
The!SMA!must:!
"
• Be"designed"for"inclusivity"and"appeal"to"the"Scotmid"target"audience"(existing"members"and"
younger"demographic)""
• Allow"Scotmid"admin"to"upload"moneyGsaving"deals"(coupons,"vouchers"etc)"to"the"SMA"
• Allow"app"users"to"redeem"moneyGsaving"deals"on"the"SMA"
• Communicate"appGusage"data"to"web"backGend"control"panel"for"analysis"
• GeoGtargeted"push"notifications"to"alert"people"when"they’re"near"a"Scotmid"store"
"
"
This"proposal"will"explain"our"approach"and"how"we"intend"to"make"the"app"successful."
! !

5. ! !
!
!
5"
Company!Profile!
Waracle"are"a"specialist"mobile"app"development"agency"based"in"the"heart"of"Dundee."We"
create"mobile"technology"designed"to"sit"at"the"heart"of"your"business"and"engage"with"your"
audience."Our"technology"is"designed"to"be"as"robust"and"futureGproof"as"possible;"most"of"
our"clients"are"on"their"3rd
"or"4th
"phase"of"development"as"we"continue"to"optimise"and"
improve"their"software."We"regularly"work"with"large"organisations"such"as"Scotmid"and"
understand"the"importance"of"working"within"your"brand"guidelines."
Quick%facts%
• 20+"fullGtime"staff""
• 50+"clients"for"app"and"web"
• Officially"accredited"Mobile"app"developers"for"
Apple"iOS,"Google"Android,"BlackBerry,"Windows"8"and"
HTML5."
• Clients"include"Imperial"College,"Highland"Park,"Ryder"
Cup,"Virgin"Atlantic"
• Agile"Project"Management"
• 5"years"trading"accounts"
• Company"Number:"SC325433"
• VAT"Number:"GB"997"7679"16"
! !

6. ! !
!
!
6"
References%
Waracle"have"been"developing"mobile"applications"for"some"of"the"UK’s"biggest"
organisations"for"the"past"8"years."We"offer"an"endGtoGend"service"and"have"extensive"
experience"in"managing"highGprofile"development"projects"with"multiGstakeholder"teams.""
"
"
"
We'd"love"to"use"our"experience"in"mobileGretail"technology"(G1"Group,"Dundee"City"Council"
&"JLL)"to"help"the"SMA"project"and"facilitate"a"longGterm"working"relationship"with"all"
stakeholders"involved."
"
We're"delighted"to"submit"five"references"and"would"urge"you"to"contact"them"and"ask"
about"their"experience"working"with"Waracle:"

7. ! !
!
!
7"
Project%team%
Our"project"team"for"SMA"is"made"up"of"Waracle's"most"experienced"staff,"all"of"whom"have"
worked"on"highGprofile"mobile"mapping"applications:"
"
• David"Romilly"G"Business"Relationship"Manager"
• Mike"Wharton"G"Technical"Director"
• Mark"Traynor"G"Head"of"Creative"
• Chris"Wyllie"G"Lead"Solutions"Architect"and"HTML5"Programmer"
• Martina"Peeva"G"UX/UI"Designer"
• Rick"Flett"G"Head"of"QA"
• Ian"Treleaven"G"Head"of"Optimisation"

8. ! !
!
!
8"
David"Romilly"G"Business"Relationship"Manager"
David"has"a"BA"(Hons)"in"Economics"and"MSc"in"Economic"Management"and"Policy"and"adds"
8"years"of"business"development"and"sales"experience"in"the"mobile"sector"to"a"proven"
management"team."David’s"expertise"is"in"developing"business"for"Waracle"throughout"the"
UK"and"Europe"and"has"successfully"tendered"for"(and"won)"international"app"development"
contracts"for"clients"such"as"Virgin"Atlantic,"Jones"Lang"LaSalle,"The"Ryder"Cup,"Imperial"
College"London"and"Highland"Park."David"has"been"involved"in"the"Business"Analysis"and"
Requirements"Gathering"phase"of"Waracle’s"current"app"development"project"for"Imperial"
College"London."
http://uk.linkedin.com/pub/davidGromilly/1b/66a/175"
!
Mike"Wharton"G"Technical"Director"
Mike"is"the"coGfounder"of"Waracle"and"is"from"a"technical"background"having"studied"
Computer"Games"Technology"at"the"University"of"Abertay"Dundee"and"received"a"level"3"
certificate"in"management"from"the"chartered"management"institute."Mike"is"Agile"
accredited"and"has"8"years"experience"in"delivering"international"appGdevelopment"projects"
for"clients"such"as"Ryder"Cup,"Jones"Lang"LaSalle"and"Virgin"Atlantic."
Mike"has"run"a"team"of"up"to"40"developers,"artists"and"designers,"producing"web"and"
mobile"application"development"services"and"support.""
http://uk.linkedin.com/in/mikewhartonwaracle"
!
Mark"Traynor"G"Head"of"Creative"
Mark"is"Waracle’s"Head"of"Creative"with"fifteen"years"experience,"designing,"developing,"and"
producing"multimedia"interactive"software"in"leading"digital,"advertising"and"gaming"
industries"with"responsibilities"in"team"and"project"management,"quality"assurance,"user"
testing"sessions,"and"overall"art"direction"of"a"User"Interface"and"Design"development"team."
Mark"has"the"core"skills"of"an"advanced"and"exceptional"professional"standard"include,"
Gamification,"Graphic"Design,"UI"/"UX"Design,"2D"Flash"Animation"and"Interaction"Layout"
and"Typography"and"Iconography."Mark"is"the"Creative"Lead"on"our"current"projects"for"The"
Ryder"Cup"and"Imperial"College"London."
http://uk.linkedin.com/in/marktraynor"
!
Chris"Wyllie"G"Lead"Solutions"Architect"and"HTML5"Programmer"
Chris"is"Waracle's"Lead"Solutions"Architect"and"has"10"years"client"facing"experience"across"
both"backG"and"frontGend"technologies"from"tools"such"as"ASP.NET,"PHP,"and"GoLang"to"
HTML5,"JavaScript,"and"CSS."Primarily"involved"in"requirements"gathering"and"technical"
design,"Chris"helps"guide"projects"through"the"initial"scoping"phase,"and"lays"the"foundations"
for"meeting"the"technical"challenges,"helping"ensure"a"smooth"delivery"and"meeting"client"
expectations."

9. ! !
!
!
9"
Chris"is"currently"the"lead"developer"on"projects"for"Ryder"Cup"and"NCR."
http://uk.linkedin.com/in/cgwyllie"
!
Martina"Peeva"G"UX/UI"Designer"
Martina"Peeva"is"a"UX/UI"Designer"with"10"years"experience"across"a"range"of"
industries."Martina"has"been"the"Lead"Designer"on"Waracle's""project"with"Imperial"College"
London"and"has"worked"on"most"of"Waracle’s"high"profile"projects"including"The"Ryder"Cup"
and"NHS."Martina"is"responsible"for"translating"the"client’s"brief"into"stunning"design"and"
works"on"the"project"throughout"the"duration"to"ensure"design"and"functionality"work"
effectively"together"to"produce"an"immersive"user"experience.""
!
Rick"Flett"G"Head"of"QA"
Rick"runs"Waracle’s"QA"department"and"has"20"years"experience"as"a"Professional"Test"
Manager"having"been"involved"in"all"aspects"of"Test"Management"including"Test"Process"
Improvement"and"Implementation,"Test"Estimation,"preparation"of"Test"Approach"and"
Strategy"Documentation,"Test"Planning,"Leading"Testing"Teams"during"the"execution"phases,"
tracking"and"escalating"Defects"and"Issues,"and"preparation"of"Sign"Off"Documentation."Rick"
is"also"an"experienced"SCRUM"Agile"Lead"Test"Analyst"with"a"focus"on"test"process"
improvement"and"web"test"automation,"performance"testing"and"mobile"testing."
http://uk.linkedin.com/pub/rickGflett/31/532/48a"
!
Ian"Treleaven"G"Head"of"Optimisation"
Ian"has"lead"our"Optimisation"team"for"the"last"3"years,"managing"accounts"for"Jones"Lang"
Lasalle,"Imperial"College"London,"Ryder"Cup,"Highland"Park"and"St"Andrews"Golf"links."With"8"
years"experience"in"Google"analytics"and"custom"mobile"packages"such"as"Flurry,"Ian"
provides"monthly"analytical"and"reporting"services"to"our"major"client"accounts,"feeding"his"
recommendations"into"the"development"team"to"increase"software"retention.""
! !

10. ! !
!
!
10"
Track!Record!
G1"Group"G"Student"Recommended"
"
Waracle"developed"the"Student"Recommended"app"for"G1,"one"of"the"UK's"largest"nightlife"
providers."The"app"enables"users"to"view"what"deal’s"are"available"in"their"local"area"via"
Google"Map"technology."The"app"has"been"downloaded"over"100,000"times"across"both"
platforms"and"is"supported"by"a"web"backGend"content"management"system"designed"and"
developed"by"Waracle"that"enables"G1"Group"to"continually"update"the"content"of"the"app"
with"ease."
"
https://vimeo.com/58711200"
"
https://itunes.apple.com/gb/app/studentGrecommended/id552028941"
https://play.google.com/store/apps/details?id=com.waracle.G1Fragments&hl=en"
"
Dundee"City"Council"G"What's"On"Dundee"
"
What's"On"Dundee"was"developed"for"Dundee"City"Council"to"allow"the"City's"marketing"
department"to"showcase"events"taking"place"in"Dundee."The"app"is"complemented"by"a"
webGadmin"system"that"allows"Dundee"City"Council"staff"to"update"the"content"within"the"
app"to"make"sure"all"the"latest"goingsGon"are"communicated"to"locals"and"tourists"alike:"
"
https://itunes.apple.com/gb/app/dundeeGapp/id799437052?mt=8"
"
The"Ryder"Cup"2014"–"Oncourse"Application"
"
The"Ryder"Cup"is"one"of"the"biggest"sporting"events"in"the"world"and"they"required"a"
mapping"solution"to"help"spectators"make"their"way"around"the"event."Waracle"were"
chosen"ahead"of"developers"from"across"the"UK"due"to"our"experience"in"specific"mapping"
technologies."
"
https://vimeo.com/105966866"
"
Waracle"developed"the"webGadmin"system"to"allow"The"Ryder"Cup"to"update"the"app"in"realG
time"to"allow"for"changes"in"path"structures."Currently"in"the"final"testing"phases,"Waracle"
have"attended"events"at"Wentworth"and"Aberdeen"to"make"sure"the"mapping"app"is"robust"
enough"to"be"used"by"thousands"of"spectators"at"any"one"time."
"

11. ! !
!
!
11"
Jones"Lang"LaSalle"G"Global"Interactive"Retail"Application"
"
Waracle"were"selected"by"Jones"Lang"LaSalle"through"a"national"tendering"process"to"
develop"an"interactive"retail"tablet"application"across"iOS"and"Android."The"
project"centres"on"a"3D"spinning"globe,"enabling"JLL"staff"to"showcase"retail"opportunities"in"
a"highly"innovative"and"immersive"way."
"
https://vimeo.com/103515951"
"
The"project"required"significant"stakeholder"consultation"during"preGproduction"and"also"
drew"upon"Waracle's"extensive"web"backGend"integration"experience"to"integrate"
with"JLL"internal"systems"such"as"Siteminder."During"the"project"Waracle"developed"a"strong"
working"relationship"with"JLL"thanks"to"a"closely"projectGmanaged"and"pragmatic"approach"
to"development."
!
Virgin"Atlantic"G"Flight"Tracker"App"
Waracle"developed"the"Flight"Tracker"Mapping"app"for"Virgin"Atlantic."The"app"enables"
users"to"view"all"Virgin"Atlantic"flights"in"realGtime"on"a"3D"spinning"map."RealGtime"flight"
information"such"as"current"location,"altitude"and"speed"are"all"accessible"through"the"app"
alongside"flight"plan"and"flight"alert"functionality.""
"
https://vimeo.com/61635257"
"
The"brief"we"were"given"was"complex"as"the"app"required"enterpriseGlevel"integration"with"
Windows".NET"server"architecture"and"Virgin’s"live"aircraft"dataGstream."Due"to"our"
experience"with"Windows".NET"server"architecture"our"inGhouse"web"and"app"team"had"to"
perform"strict"dueGdiligence"on"the"technical"environment"before"creating"a"detailed"preG
production"schedule"that"prescribed"a"riskGmanaged"technical"solution.""
"
https://itunes.apple.com/gb/app/virginGatlanticGapp/id347564786?mt=8"
The"SFA"G"Scotify""
Waracle"were"chosen"ahead"of"competition"from"across"the"UK"to"design"and"develop"the"
Scotland"National"Teams"iPhone"and"Android"apps."The"app"enables"users"to"view"squad"
information,"match"stats"and"news."Also,"the"app"features"“Scotify”,"an"idea"conceived"
by"Waracle"that"allows"fans"to"create"their"own"football"character"by"choosing"iconic"strips"
and"haircuts"and"uploading"a"photo"of"themselves"through"social"media."The"app"reached"

12. ! !
!
!
12"
number"one"on"the"app"store,"was"featured"in"national"press"such"as"BBC"Scotland"and"also"
trended"on"Twitter"for♯Scotify."
"
https://vimeo.com/61003478"
The"apps"were"developed"natively"across"iOS"and"Android"and"were"delivered"in"8"
weeks."Waracle"continue"to"support"the"SFA"with"a"robust"Service"Level"Agreement."
https://itunes.apple.com/gb/app/scotlandGnationalGteams/id458313302?mt=8"
https://play.google.com/store/apps/details?id=com.waracle.SFA&hl=en"
!
!
Imperial"College"London"G"InfoMatch"BioResource"Application"
"
The"Imperial"College"London"BioResource"project"is"a"groundGbreaking"development"in"
medical"studies"and"mobile"technology."The"technology"enables"ICL"to"increase"patient"
engagement"and"retention"in"clinical"trials"by"allowing"patients"to"accept"invitations,"make"
appointment"bookings"and"participate"in"surveys"through"a"customGbuilt"'gamified'"mobile"
app"across"iOS"and"Android"that"integrates"natively"with"the"devices"contacts,"calendar,"
photo"album"and"camera.""
"
https://vimeo.com/103517280"
The"required"solution"consists"of"a"whiteGlabel,"fully"scalable,"clientGserver"system,"
gamification"apps"for"iPhone,"Android,"iPad"and"Android"Tablet,"a"webGbased"CMS,"a"webG
service"interface"and"a"backGend"database."
" "

13. ! !
!
!
13"
Technology%recommendation%
Scotmid"needs"to"adopt"the"right"technology"to"ensure"the"performance"and"longevity"of"
the"SMA."Waracle"have"extensive"experience"in"selected"the"'bestGfit'"technology"based"on"
your"short,"medium"and"longGterm"requirements."
%
Recommendation!
"
"
Based%on%the%requirement%for%multiple%platform%support,%Waracle%would%recommend%
taking%a%hybrid%application%approach%at%this%stage%to%target%iOS%(mobile)%and%Android%
(mobile).%
%
By%taking%this%approach,%it%would%allow%Scotmid%to%enter%the%market%relatively%quickly%
using%a%single%codebase%to%deploy%across%iOS%and%Android.%In%future%phases%it%would%always%
be%possible%to%add%more%native%components%to%the%hybrid%base,%or%target%other%platforms%
such%as%Web/Windows8.%
"
Context-
There"are"three"broad"approaches"to"app"development;"native,"hybrid"and"HTML."This"
section"will"assess"these"approaches"and"analyse"their"'fit'"with"your"project."
"
Native!Mobile!Applications
To"integrate"closely"with"smartphone"features,"native"applications"should"be"considered."
They"have"the"advantages"of"being"fully"interoperable"with"each"platform’s"native"features"
and"they"provide"a"platformGconsistent"interface"for"the"user."

14. ! !
!
!
14"
However,"they"also"carry"the"most"overhead"in"terms"of"development"time"and"
maintenance"work"as"each"platform"requires"a"distinct"codebase."With"this"approach,"a"
separate"web"presence"would"also"have"to"be"developed"if"desired."
"
Hybrid"Mobile"Applications!
A"hybrid"mobile"application"offers"the"best"of"both"a"responsive"website"and"native"
applications."By"using"a"native"application"to"host"the"mobile"responsive"web"application,"it"
allows"a"tighter"integration"between"the"native"and"web"application"layers."Some"potential"
drawbacks"of"the"hybrid"approach"can"be"working"around"platformGspecific"inconsistencies"
in"their"web"technologies"support,"and"presenting"the"user"an"interface"that"may"not"be"
consistent"with"their"platform’s"native"experience."
"
Support"for"native"integration"tends"to"be"provided"as"plugins"to"hybrid"application"toolkits."
In"terms"of"platform"support,"Android"and"iOS"are"the"most"widely"supported"platforms"for"
these"toolkits,"with"support"across"Windows,"Blackberry,"and"others"varying."This"should"be"
considered"when"choosing"a"development"approach."
!
HTML5"
An"HTML5"mobile"responsive"website"would"offer"the"greatest"device"coverage"with"the"
least"effort."It"allows"users"who"don’t"have"smartphones"to"interact"with"the"system"from"a"
laptop"or"work"computer"so"they"can"still"enjoy"the"benefits"of"collaborative"scheduling."
However,"this"approach"has"limitations"in"how"fully"it"can"make"use"of"smartphone"features"
such"as"the"native"calendar,"contacts,"and"push"notifications."In"addition,"heavy"gesture"
based"interactions"and"complex"animations"can"be"limited"on"mobile"web"at"this"time."
! !

15. ! !
!
!
15"
Project!Approach!
Creative%
Waracle's"creative"process"has"been"used"to"execute"projects"for"major"clients"and"project"
teams"across"the"UK"and"Europe."
In"preparation"for"developing"SMA,"Waracle"will"carry"out"a"key"and"thorough"strategic"
creative"process"that"will"benefit"both"Scotmid"and"Waracle"greatly"in"understanding"the"
scope,"needs"and"requirements"of"SMA."During"the"creative"process"we"arrange"a"dayGlong"
creative"workshop"at"Scotmid"offices"and"would"then"followGup"with"tasks"such"as:"
"
1. Creating"persona"profiles"and"possible"user"use"cases."
2. Informational"and"functional"architecture"and"structure"of"the"application."
3. First"lowGfidelity"wireframes."
4. An"iteration"of"the"wireframes"based"on"client’s"feedback"G"high"fidelity"wireframes."
5. Signing"off"the"structure"and"the"content"of"the"app."
6. First"design"proposals."

16. ! !
!
!
16"
7. An"iteration"based"on"client’s"feedback."
8. Creating"medium"to"high"fidelity"prototype."
9. User"testing"in"real"environment"with"real"users"(representatives"of"the"major"user"
groups"as"well"as"at"least"one"extreme"user)"with"the"prototype."
10. Collecting"and"analysing"the"data."
11. Informed"improvements"of"the"UI"and"UX"of"the"application"based"on"the"user"feedback."
!
Development%%
We"use"AGILE"methodology"to"manage"the"software"development"lifecycle."Our"
development"process"has"been"created"and"refined"to"facilitate"the"delivery"of"projects"
remotely,"meaning"wherever"you"are,"we"can"deliver"your"project"to"specification."
"
To"ensure"the"project"satisfies"the"initial"project"specification"a"full"development"
specification"will"be"written"at"the"front"end"of"the"project."This"ensures"that"each"team"

17. ! !
!
!
17"
member"has"a"single,"concise"document"with"all"the"technical,"design"and"requirements"
information"easily"to"hand."
During"development"we"will"send"you"app"builds"'overGtheGair'"using"a"third"party"system"
called"TestFlight"G"this"means"you"can"review"the"app's"progress"remotely,"as"its"being"
created."
Waracle"utilise"a"cloud"based"project"management"system"that"allows"all"team"members’"
webGbased"access"to"the"project."This"allows"time,"personnel"and"dependency"tracking"to"
ensure"that"tasks"are"completed"on"time"and"to"specification."
Project"transparency"is"important"to"Scotmid"and"Waracle"will"supply"clientGlevel"access"to"
our"integrated"project"management"system,"including"GANTT"charts,"key"project"milestones,"
document"repository"and"realGtime"progress"visibility"on"all"aspects"of"the"project.""
%
Analysis%and%optimisation%
"
Our"Optimisation"team"are"committed"to"the"long"terms"goals"of"app"engagement,"
retention"and"usability."Waracle"provide"these"services"on"a"caseGbyGcase"basis"and"work"

18. ! !
!
!
18"
with"clients"to"understand"their"core"goals."For"Scotmid,"we"propose"to"use"Google"Analytics"
to"track"general"App"Usage"and"create"custom"dashboards"of"key"metrics"and"goals"as"well"
as"provide"custom"monthly"reports."This"approach"consists"of"the"following"services:"
!
Onboarding-Optimisation-
The"first"week"a"user"downloads"your"app"is"arguably"the"most"important."Ensuring"the"
signup"process"is"'kink"free'"to"maximise"your"investment"in"building"and"marketing"your"
app."We"work"with"you"to"facilitate"reGengagement"and"analyse"inGapp"signups"(eg"creating"
an"account),"first"use"cases"(eg"what"popular"features"are"used"initially)"and"7"day"retention"
rates"(how"many"users"drop"off"within"7"days)."We"provide"a"monthly"analytics"report"with"
the"following"key"metrics:""
"
• download"figures"
• number"of"accounts"set"up"
• features"used"initially"
• time"in"app/retention"rates"
"
Along"with"advice"on"how"to"improve"each"metric"(eg"recommended"A/B"test"to"come"out"
of"Support"or"Minor"Change"Requests)"
-
Usability-Optimisation-
Ensuring"your"app"is"useable"in"the"wild,"by"checking"for"kinks"and"feedback"by"users."We"
work"with"you"to"maintain"user"satisfaction"and"increase"usage"and"look"at"inGapp"usage"of"
features"to"identify"drop"out"points.""We"review"crash"reports"to"identify"frequent"crash"
points."We"also"review"user"feedback"reports"(plus"reviews)"to"identify"common"
issues/requests:"
!
! !

19. ! !
!
!
19"
Project!Delivery!!
We’ve"estimated"a"project"delivery"for"SMA"based"on"an"extensive"understanding"of"your"
requirements:"
-
We"can"offer"a"fixed"start"date"of"November"3rd"and"a"completion"date"of"February"13th"
2015:"
-
Start-Date:-03/11/14-
End-Date:-13/02/15%
! !

20. ! !
!
!
20"
Specification!!
This"specification"overview"is"designed"to"provide"a"highGlevel"description"of"what’s"included"
in"our"costing."The"specification"will"be"refined"and"shaped"further"during"preGproduction"
and"the"creative"process."
Platforms-included-
• iOS"mobile""
• Android"mobile""
• Web"(CMS)"
App-functionality-
• User"Authentication"via"hosted"database"of"current"members"
• View"list"and"map"of"available"deals"
• Select"appropriate"deal"and"redeem"at"the"point"of"sale"
• Enable"geoGnotifications"
• View"Scotmid"NewsGfeed"
Web-backHend-functionality-
• Content"Management"System"for"CRUD"(create,"read,"update"and"delete)"
• Upload"deals"with"barcode"
• Notify"members"of"new"coupons"
• View"analytics"of"redemptions"by"deal"
Ongoing-analysis-and-optimisation-
• Hosting,"support"and"maintenance"of"the"app"and"web"backGend"platform"
• Onboarding"optimisation"
• Usability"optimisation"
• Monthly"reporting"
! "