1. Case Study
Marketing Automation Web Application
The Opportunity
A digital marketing agency, based in the United Kingdom, had an established manual
process for sharing newly published digital artwork from ​Graphic River ​(a branch of
Envato PTY), as a means to promote their services to their customers. However, the
process was time-consuming, especially as the company continued to share content
across more than 30 Pinterest boards, and Graphic River categories. The company
wanted to develop a fully automated solution, with oversight, but one that would not
appear like spam.
The Solution
We built a lightweight web application for the automation of syndicating content from Envato to Pinterest. The application works on the
concept of Automation Agents, that wake up periodically to search for new content on Envato, and repost to Pinterest, or queue up in
case of throttling. Since each agent ties an Envato category to a Pinterest board, and has a daily schedule, posting is fine-tuned and
doesn’t look spammy. A simple web interface allows the manager to create or modify Agents, and oversee the process and results.
The Investment
Due to the clear requirements, we were able to deliver the
application to production in about 8 days, including
documentation and delivery of all source code, for a cost of less
than USD $1,300.
The Technology
David Greenberg, our Sr. Web Architect and Full-Stack
Developer, built the application using the following technologies:
● Front-end using AngularJS 1.5 and UI-Bootstrap, with a
modified Bootswatch Theme
● Back end in Code Alchemy MVC Framework for PHP7
● A lightweight PostgreSQL 9.6 database
● Integration with APIs from Envato PTY and Pinterest
For More Information
Please contact us at +1 321 549 0213 or write us at info@alquemedia.com.
Alquemedia SAS. Software development for humans. www.alquemedia.com | info@alquemedia.com | +1 321 549 0213