Part4,company logos,taglines,history,founders,ceo's,products,advertisement videos,success story videos

1. WIPRO
2. HCL
3. CAPGEMINI
4. D-MART
5. OYO
6. OLA
7. RED BUS
8. STARBUCKS
9. MC DONALD’S
10. UBER
11. TATA
12. RELIANCE
13. HUL
14. MICROSOFT
15. BERKSHIRE HATHAWAY
16. IBM
17. INFOSYS
18. ADITYA BIRLA GROUP
19. WALMART
20. NESTLE
21. ACCENTURE
22. DISNEY
23. CISCO
24. AT&T
25. LOREAL
26.FEDEX
27.MRF
28.TESLA
29.ASHOK LEYLAND
30.DOMNO’S PIZZA
31.CADBURY
32.KFC
33.PIZZA HUT
34.BURGER KING
35.COFFEE DAY
36.ZOMATO
37.SWIGGY
38.HALDIRAM
38..BRITANNIA
39.HARSHEY
40.LAYS
41.ADOBE
42.ORACLE
43.INTEL
44.AMERICAN EXPRESS
45.GM
46GMR
47.GE
48.PHILIPS
49.YAHOO
50.GOOGLE
5
20
32
46
56
69
82
96
111
131
146
168
182
203
224
245
258
272
287
299
310
321
336
349
362
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387
404
418
428
440
454
469
480
493
508
518
528
535
545
555
564
581
595
607
619
630
639
650
661
676D.D.S 5

 The three dots on the logo symbolize the three original Domino's locations
that were open at the time. As the company planned to work hard on
franchises, they planned to add a dot each time that a new location opened.
... The three dots on the logo symbolize the three
original Domino's locations that were open at the time.
 Domino's pizza restaurant history began in 1960 with just one location. Back
then, Domino's was called DomiNick's, and two brothers named Tom and
James purchased it for just $500! Tom renamed the
restaurant Domino's Pizza five years later.
 When the original owner of DomiNick's refused the use of his
name, Monaghan changed it to Domino's Pizza, Inc. The company logo
started with the three dots you see today – representing the three Domino's
Pizza stores available in 1965.
D.D.S 8

JAMESMONAGHAN, TOM MONAGHAN, DOMINICK
DIVARTI (FOUNDERS)
D.D.S 10

Dave Brandon(CHAIRMAN)D.D.S 11

Domino's Farms Office Park, Ann Arbor, Michigan, U.S. (HEADQUARTERS)
D.D.S 13

https://biz.dominos.com/web/publi
c/about-dominos/history
DOMINO’S PIZZA BUSINESS JOURNEYLINK
(1960-2019)
D.D.S 15

The Purple in Cadbury logo is meant to
symbolise wealth, making the customer
feel apart of the company.
D.D.S 21

Irene Rosenfeld (CHAIRWOMAN)D.D.S 24

Uxbridge, United Kingdom (HEADQUARTERS)D.D.S 26

Kartik Aaryan (BRANDAMBASSADOR)D.D.S 28

https://www.cadbury.co.uk/our-story
(1824-2015)
https://www.cadbury.co.za/the-story
(1824-2017)
CADBURY BUSINESS JOURNEY LINKS
D.D.S 30

The KFC logo signifies the founder of KFC, Colonel Sanders. ... In 1978, a
new logo was introduced with a slight change of typeface. In 1991 the
company unveiled a new logo with the abbreviation “KFC” as a measure
to distinguish the restaurant as a healthier eating choice.
The original KFC logo was designed in 1952 and featured a wordmark,
Kentucky Fried Chicken, is a hand-drawn typeface with enlarged first
letters “K”, “F” and “C”.
D.D.S 34

 While Others have given an interesting perspective I beg to differ . We give offers on Wednesday to encash
maximum stock.
 Thursday to Thursday(t2t) refers to the day when majority of the stocks are refilled at every outlet .
 To avoid any shortage of stock during the coming weekend .
 To avoid chaos of stoking up of freezers during weekends.
 For the same reason, major brands provide offers on Wednesday to clear out maximum stock so that a fresh batch
of new stock can replace the old stock . A little amount of the old stock is taken back from the freezers of the
restaurants on Thursdays . An offer on the day before helps convert all the otherwise next day disposed stock into
cash . This is a proven strategy for not only global food chains but local players.
 Fast food/ Restaurant business generally thrive during the weekends when they have a lot of crowd and the
business is good during Friday, Saturday & Sunday.
 Gradually it starts declining on Mondays, with lesser business on Tuesday so on Wednesday they give you good
offers ranging from huge discounts or special add on in order to attract the customers to come and spend.
Why is that KFC chickens & most of the companies are cheap on Wednesdays?
D.D.S 35

HARLAND Colonel Sanders (FOUNDER)D.D.S 38

"Sam" Su became Chairman and CEO of Yum! Restaurants ChinaD.D.S 40

Tony Lowings is
the president
and CEO of KFC
D.D.S 41

https://www.ukessays.com/essays/marketin
g/business-history-and-overview-of-
kentucky-fried-chicken-marketing-essay.php
BUSINESS JOURNEY LINK
D.D.S 44

https://www.designhill.com/design-blog/new-
pizza-hut-logo-design-matches-new-branding-
strategy/
Shape. The new Pizza Hut logo was designed as a thin
spinning pizza crust on which a smear of the sauce was ladled.
... The sauce swirl shape also represents the new flavours the
company introduced. But it is a stylized pizza shape.
D.D.S 49

 "No one out pizzas the hut".
D.D.S 50

DAN, FRANK CARNEY (FOUNDERS)D.D.S 53

Micah Cory (President Pizza Hut U.S.)D.D.S 54

 https://blog.pizzahut.com/our-story/
(1958-2018)
 https://www.timetoast.com/timelines/pizza-hut-
founded-and-history--2
(1958-2001)
 https://populartimelines.com/timeline/Pizza-Hut
(1958-2019)
BUSINESS JOURNEY LINKS
D.D.S 55

Plano, Texas, United States (headquarters)
D.D.S 56

The Burger King logo illustrates a tempting and
bubbly picture of a fast food chain, perfect for
the fast food culture among the youth. The lively
colours used are catchy enough to attract
people.
D.D.S 60

“Be Your Way,”
“Have It Your Way”
D.D.S 61

Burger King scrapping 'Have It Your Way' slogan.
... Burger King says that the new motto is intended
to remind people that “they can and should live
how they want anytime. It's OK to not be perfect ...
Self expression is most important and it's our
differences that make us individuals instead of
robots.”
D.D.S 62

James McLamore, David Edgerton, William
R. Jarvis, James Duncan Rae (FOUNDERS)D.D.S 63

Miami, Florida, United States (HEADQUARTERS)D.D.S 64

https://www.wikiwand.com/en/History_of_Bur
ger_King
(1953-2014)
Business journey link
D.D.S 69

Bengaluru (HEADQUARTERS)
D.D.S 77

2011
Café Coffee Day won the Indian Hospitality Excellence
Award under the category of "India’s Most Popular Coffee
Joint: 2010"
2012
-Café Coffee Day was ranked as 26th Most Trusted Service
Brand in India and as 2nd Most Exciting Brand under the
category of "Food Services" in India under a survey done
by Brand Equity (Economic Times)
Café Coffee Day won the Best Coffee Bar Award from
mouthshut.com
D.D.S 81

2013
Café Coffee Day was ranked as 26th Most Trusted Service Brand in
India under a survey done by Brand Equity (Economic Times)
Café Coffee Day was awarded "The NCPEDP – Shell Helen Keller
Award 2013" by National Centre for Promotion of Employment for
Disabled People for being a role model company in helping to
generate employment opportunities for person with disabilities
CDGL was awarded as the Best Retailer under the category of "Best
Customer Service in Cafe Restaurant" by Star Retailer Awards 2013
Café Coffee Day won the Brand Excellence Award in retail sector
from ABP news
D.D.S 82

2014
CDGL was awarded bronze prize by the Coffee Board of India for
being the third best exporter of green coffee during 2012-13
CDGL was awarded "Retailer of the Year"(Organisation Food and
Grocery) for retail excellence by ABP News
CDGL was awarded ‘Retailer of the Year’ for brand excellence by ABP
News Café Coffee Day was ranked as 22nd Most Trusted Service
Brand in India, as 27th Most Exciting Brand in India and as 2nd Most
Exciting Brand under the category of "Food Services" in India, under
a survey done by Brand Equity (Economic Times)the Promoter was
awarded with ‘ET Retail Hall of Fame’ for his contribution to the
growth in retail sector.
D.D.S 83

The logo of ZOMATO as seen above
symbolically, and literally, stands for the
love of good food.
It also symbolises the connection with
those who share passion for food. The
people who love, and live, to eat.
D.D.S 87

”Discover great places to eat around you”
“Never have a bad meal”
“every meal matters”.
D.D.S 88

Gurugram, Haryana, India (HEADQUARTERS)D.D.S 91

https://techstory.in/indian-
startup-zomato-story/
(2008-2018)
D.D.S 94

A submission from India says the
name Swiggy means "Happy" and is of
Sanskrit origin.
A user from India says the
name Swiggy is of Indian (Sanskrit) origin
and means "Happy“.
D.D.S 97

Swiggy karo, phir jo chahe Karo!,
D.D.S 98

With a tagline- Swiggy karo, phir jo chahe Karo!, these quirky and
witty TVCs offer a glance at the Indian families of today, where
consumers are increasingly investing in sharing new experiences
with family members while turning to the convenience of ordering
online for food through Swiggy.
D.D.S 99

BENGALURU, INDIA HEADQUARTERSD.D.S 100

NANDANREDDY, SRIHARSHA MAJETY, RAHUL JAIMINI (FOUNDERS)D.D.S 101

SRIHARSHA MAJETY (C.E.O)D.D.S 102

https://www.entrepreneur.com/art
icle/325292
(2014-18)
D.D.S 103

“Don’t eat at home today; Always in
good taste”
D.D.S 107

The wings of a bird signify
freedom to choose, whenever
and wherever you want to enjoy
your food.
D.D.S 114

'Exciting goodness‘
"Eat healthy, think better"
D.D.S 115

Nusli Wadia (CHAIRMAN,FOUNDER)D.D.S 116

KOLKATTA,WEST BENGAL (HEADQUARTERS)
D.D.S 118

https://www.goodreturns.in/compa
ny/britannia-industries/history.html
(1918-2017)
D.D.S 121

The updated logo is built around the
globally recognizable Hershey logotype
and the beloved KISSES icon, which is both
simplified and activated as a symbol that
represents the company's promise of
'Bringing Goodness to the World'.
D.D.S 124

“There's a smile in every Hershey
Bar”
D.D.S 125

Milton S. Hershey (FOUNDER)D.D.S 126

Charles A. Davis (CHAIRMAN)D.D.S 127

Pennsylvania, United States of America (HEADQUARTERS)D.D.S 129

https://www.hersheys.com/en_us/o
ur-story/our-history.html
https://en.wikipedia.org/wiki/The_H
ershey_Company
D.D.S 131

betcha can't eat just one
D.D.S 135

Plano, Texas, United States (HEADQUARTERS)D.D.S 138

https://www.referenceforbusiness.com/hist
ory2/53/Frito-Lay-Company.html
https://www.encyclopedia.com/economics/
economics-magazines/frito-lay-inc
D.D.S 141

The Adobe logo was designed by Marva Warnock, a
graphic designer and wife of one of
the company's founders, John Warnock. ... The emblem
is based on the original logo which displayed
the company name “Adobe Systems Incorporated” on a
bluish-gray background.
D.D.S 143

Adobe Systems, Inc. has changed logo only once. It was designed by Marva Warnock, the
company cofounder’s wife, and was in use from 1892 until 1990. The logo consisted of “Adobe”
written in caps on a slate gray quadrangle with “Systems incorporated” underneath. The current
logo is the white “A” derived from the original 1982 logo on a red background and “Adobe” written
below in black. Both logos are simple and memorable. The latest one has set a standard for those
of the company’s numerous products (Adobe Illustrator, Adobe Photoshop, etc.)
1982 — 1990
The original Adobe logo was strict and bold. The thickened wordmark was placed into a rectangle
with rounded angles. The custom typeface of the capital lettering looked strong and futuristic.
The first “A” featured an open triangular shape, and the last “E” was composed of three horizontal
bars, with a diagonally cut right side.
The “Systems Incorporated” tagline in capitalized serif lettering was placed under the wordmark.
The white and gray color palette of the original Adobe logo was a representation of a stable and
reliable company, evoking a sense of professionalism and authority.
1990 — 1993
In 1990 Adobe changed its logo to a more minimalist. Now the color palette is black and white and
there was nothing but the company’s name on it.
The logo was simple but with a modern feeling and looked really powerful and confident.
1993 — 2017
The new colour palette was first used in the Adobe visual identity in 1993. Red, white and black
combination reflects the company’s progressive approach and its energy.
The white signature “A” is placed into a red square and the “Adobe” lettering in black is located
under the emblem. D.D.S 145

2017 — Today
The redesign of 2017 kept the emblem untouched but made
the sans-serif typeface of the wordmark refined and more
contemporary. The wordmark is now placed on the right
from the emblem and looks stylish and bold with its
rounded playful “D” and “B”, which are mirroring each
other.
D.D.S 146

"Simplicity at work. Better by adobe."
“Yes an update is available”
D.D.S 147

John Warnock,Charles Geschke (FOUNDERS)D.D.S 148

Shantanu Narayen (chairman & CEO)D.D.S 149

San Jose, California, United States (HEADQUARTERS)D.D.S 150

Adobe Illustrator is a vector graphics editor developed by
Adobe Systems, Inc. Like most Adobe logos, this one is highly
minimalistic and is actually an acronym of the product’s
name: a uppercase “A” and a lowercase “i”. The designers
coloured the logo in orange.
Illustrator logo
D.D.S 153

Adobe Photoshop is a popular and advanced raster graphics
editor designed by Adobe Systems, Inc. Its logo follows the two-
letter Adobe logo concept set by the company’s graphic design
team. If is presented by an uppercase “P” and a lowercase “s”.
Photoshop logo
D.D.S 154

Flash logo
Adobe Flash is a platform intended for
creating animated elements and a range of
applications and games. The logo design
uses the same old minimalistic two-letter
pattern featuring a capital “F” and a
lowercase “f”. The logo is performed in
different D.D.S 155

Symbol
The Adobe Symbol is not a particular logo
pertaining to its particular software product.
More likely, it is the uniformly simplistic
approach to logo design, which is observable
throughout the company’s products’ logos.
D.D.S 156

https://makerdudeariel.wordpress.com/2016
/11/03/adobe-flash-history-timeline/
https://producthabits.com/adobe-95-billion-
saas-company/
D.D.S 158

The company founded in 1977 was initially named Software Development Laboratories.
Five years later it was renamed Oracle Systems Corporation, which was the moment
when the need for a new logo arose. The corporation developed two versions of its
logo: the Oracle Signature and the Oracle Red Badge.
The Signature Oracle logo includes the name of the company (red) on the white
background. The wordmark looks pretty similar, but the colors are reversed: the name
of the company is given in white on the red background. Also, for onscreen use, a
custom RGB gradient may be applied.
D.D.S 160

Hardware products manufactured by Oracle feature an emblem
comprising two logotypes: the regular Oracle logo and a revised symbol
of the now defunct company Sun Microsystems, Inc., which was
purchased by Oracle Corporation in 2010.
The Sun logotype developed by professor Vaughan Pratt (Stanford) was
orange, then blue and eventually went grey. Originally, the sides of the
square were oriented horizontally, but in 1983 it was rotated.
D.D.S 161

The minimalistic yet recognizable custom type is one of
the things that contribute to the overall visual appeal
of the wordmark. The clear sans-serif font looks
unique, the most unusual characters being probably
“E”, “A”, and “R”.
D.D.S 162

Both the versions of the Oracle logo feature the same
shade of red, which is called the Oracle Red (Pantone
PMS 485). It is complemented with white. In some
cases, for instance, in newspapers, a black-and-white
version may be used.
D.D.S 163

“Information driven”
“Enabling the information age”
D.D.S 164

Redwood City, California, United States
(HEADQUARTERS)
D.D.S 168

https://www.oracle.com/corporate/
(1977-2019)
D.D.S 171

The original “dropped-e” logo was designed by
Robert Noyce and Gordon Moore, who founded
Intel. The blue insignia featured a clear sans-
serif font. The “e” letter was placed lower than
the “t” and “l”, thus looking as if it has “fallen”
from the line. The emblem was used from 1968
until the end of 2005.
D.D.S 174

In the early 90s the Intel Inside logo was created, which was used parallel
with the previous one. It was a part of a new marketing strategy. So as to
make more consumers aware of the fact that there were Intel processors in
their computers, the company created a special “Intel Inside” emblem. The
logo created in 1991 included elements from the Intel Inside advertising
campaign. At the same period the Intel jingle theme was created.
1968–2006 2006–now
D.D.S 175

In 2005 the “swoosh” logo appeared
comprising Intel’s new slogan “Leap Ahead”.
The “e” letter got back to its place in the line,
the font became more unique, and a “swoosh”
appeared around the word “Intel”.
D.D.S 176

Omar Ishrak (CHAIRMAN) BOB SWAN (CEO&CFO)D.D.S 179

Santa Clara, California, United States(HEADQUARTERS)D.D.S 180

ory2/84/Intel-Corporation.html
ory2/46/Intel-Corporation.html
D.D.S 183

An American Express card, also known as an "AmEx," is an
electronic payment card branded by the publicly-traded
financial services company American Express (AXP).
... American Express cards are available to individuals,
small businesses, and corporate consumers in the U.S. and
around the world.
D.D.S 186

The company’s first logo featured an image of a gladiator on a shield. Later,
the original design was replaced with a simpler one to symbolize trust and
striving for perfection.
The logo’s current minimalistic and robust design was accepted in 1975. It
reflects clear and bright future and looks very straightforward and
distinguishable. D.D.S 187

 The logo is a blue square with the company’s name inside it written in
caps.
 The simple design attracts clients and contributes to the company’s
success.
 There are only two colours: sky blue and white.
 The letters and banded in white, which makes the name more
prominent. Blue emphasizes excellence, high spirits, freedom, and
optimism.
 It is the combination of blue and white that creates a feeling of
promising future and inspires clients to make an investment.
D.D.S 188

“Don't Leave home Without It”
D.D.S 189

WILLIAM FARGO, HENRY WELLS, WARREN BUTTER FIELD
(FOUNDERS)D.D.S 190

Stephen J. Squeri - Chairman & CEO at American
Express D.D.S 191

New York, United States(HEADQUARTERS)D.D.S 192

https://about.americanexpress.com/our-
history
https://www.referenceforbusiness.com/his
tory2/67/American-Express-Company.html
D.D.S 195

“People in motion”
“Switch to a better world”
D.D.S 199

Detroit, Michigan, United States (headquarters)D.D.S 202

https://edition.cnn.com/2014/04/08/
us/general-motors-fast-
facts/index.html
https://www.cnbc.com/id/30962998
D.D.S 205

Grandhi Mallikarjuna Rao (G.M.R)
D.D.S 209

“CREATING TOMORROW, TODAY”
D.D.S 210

New Delhi (HEADQUARTERS)D.D.S 212

https://www.goodreturns.in/company/gmr-
infrastructure/history.html
https://www.business-standard.com/company/gmr-
infra-23039/information/company-history
D.D.S 215

General Electrics was established in 1992 by four co-founders. Its earliest
logotype featured intertwined letters “G” and “E” (the company’s initials)
in a beautiful cursive script. Elegant and refined as it was, the logotype
obviously lacked legibility. The flaw was probably the reason why a new
version was developed in 1900.
D.D.S 218

The 1900 logo preserved the elegant cursive letters of its
predecessor, while being more legible. It was placed in a circle with
“loops” creating the illusion of motion.
The 2006 redesign was developed by the brand agency Wolff Olins
boasting 50+ years of history and 150+ in-house designers. In
addition to minor modifications of the shape, there was also a new
light blue colour palette introduced.
Font
While the logo itself was drawn by hand, GE does have a set of custom corporate fonts,
including GE Sans, GE Serif, and GE Inspira.
D.D.S 219

H. Lawrence Culp Jr. (CHAIRMAN & CEO)
D.D.S 222

Boston, Massachusetts, United States (HEADQUARTERS)D.D.S 223

https://www.ge.com/in/about-
us/history/2005-2010
https://www.referenceforbusiness.co
m/history2/98/General-Electric-
Company.html
D.D.S 226

The first time when the wavy lines and star spangles became part of the
Philips logo, was around 1925. Two people claimed to be the author of the
Philips logo: Kalff and Johan van der Ley. Kalff said that creating the wavy
lines he was inspired by the idea of sound waves travelling through the air,
while Johan van der Ley emphasized the stars, which, according to him,
were inspired by electric lighting. It is possible that both of them could
have played their role in creating the logo.D.D.S 229

The now-familiar Philips shield traces its history to 1938. Prior to
this, there were so many different logos that it is hardly possible
to accurately describe them all.
The 2013 emblem
The current version is the result of collaboration between the in-house
designer team, Inter brand, Ogilvy, and OneVoice. The slightly modified
shield adopted a small bulge on the top, while the star “rays” grew softer.
Also, one wave was removed, and the shield was filled with colour.
The wordmark sports uniform all-cap characters in a sans-serif
typeface. The insignia formed in its present form as far back as the
1920s, and only subtle modifications have been made since then.
The emblem has been featuring blue since 2008, with
minor shifts of the shade.
D.D.S 230

“LETS MAKE THINGS BETTER”
“SENSE AND SIMPLICITY”
“INNOVATION & YOU”
D.D.S 231

Gerard Philips, Anton Philips (FOUNDERS)D.D.S 232

Jeroen van der Veer
(CHAIRMAN)
Frans van Houten
(C.E.O)D.D.S 233

Amsterdam, Netherlands (HEADQUARTERS)D.D.S 234

https://www.referenceforbusiness.com/histor
y2/27/Koninklijke-Philips-Electronics-N-V.html
https://www.philips.com/a-
w/about/company/our-heritage.html
D.D.S 237

1994 — 1995
The first Yahoo logo was designed in 1994 and stayed with the brand for only one year. It featured a
wordmark in a black classic serif font. Nothing else. Simplicity and modesty.
1995 — 1996
The Yahoo logo from 1995 is the only one with the emblem. The colourful emblem is composed of a
light blue circle and a yellow stylized letter “Y”, resembling a person’s silhouette with his hands up.
The wordmark is executed in purple colour and custom typeface with the exclamation sign. Since
1995, the Yahoo exclamation has become the most recognizable part of its visual identity.
1996 — 2009
The new funny typeface of the wordmark is complimented by a burgundy-red colour with a yellow
outline on the letters. It is funny, friendly and playful. The exclamation stands out due to the darker
shade of the burgundy. This logo was in use for less than a year.
In the same year, the brand creates a new logo — iconic Yahoo typeface with jumping letters and
straight confident lines. The wordmark is coloured red and represents passion and energy.
D.D.S 241

2009 — 2013
The iconic Yahoo wordmark has changed its colour to purple. It looks more artsy
and creative now, evoking a sense of harmony and movement. The exclamation
sign is used as an icon, executed in white and placed on a solid purple circle.
2013 — 2019
The significant redesign of the Yahoo logo was held in 2013. The letters now
feature finer and more delicate lines, which are also three-dimensional. It looks
more professional and evokes a sense of expertise and authority.
The color palette remains the same, but purple is gradient now, in order to create
the volume.
2019 — Today
The latest Yahoo logo redesign was made by the Pentagram agency in 2019. The
wordmark features lowercase lettering in a bolder and thicker typeface.
The purple colour is still there, but in a brighter, more stylish tone. The iconic
exclamation sign is italicized, which adds playfulness to the logo.
The Yahoo visual identity is fresh and crispy, it shows the brand as progressive
and young, the one that values movement and progress.
D.D.S 242

Yet .Another. Hierarchical. Officious. Oracle
(YAHOO!)
D.D.S 243

Thomas J. McInerney
(CHAIRMAN) D.D.S 246

Sunnyvale, California, United States (HEADQUARTERS)D.D.S 247

Current Yahoo! services
•Yahoo!
•Yahoo! Answers
•Yahoo! Developer Network
•Yahoo! Entertainment
•Yahoo! Finance
•Yahoo! Groups
•Yahoo! Lifestyle
•Yahoo! Mail
•Yahoo! Maps
•Yahoo! Mobile
•Yahoo! News
•Yahoo! Research
•Yahoo! Safety Center
•Verizon Media Native
•Yahoo! Shopping
•Yahoo! Small Business
•Yahoo! Smart TV
•Yahoo! Sports
•Rivals
D.D.S 248

https://www.ft.com/content/e812c
32c-506e-11e6-8172-e39ecd3b86fc
(1994-2016)
https://en.wikipedia.org/wiki/Histo
ry_of_Yahoo!
D.D.S 250

What went wrong with Yahoo?
By the time Marissa Mayer took over, Yahoo had
no reason to exist. The company had no products
that were great, that people loved. And it was too
much of a distracted turnaround — bad product,
not enough good people, too many fires burning —
to re-establish any of its products as market-
leaders.
D.D.S 251

https://www.youtube.com/watch?v=5Dp
spOXs1rM
RISE AND FALL OF YAHOO
D.D.S 252

The prototype of today’s Google symbol appeared in 1997. Since that time, it has gone through
countless tweaks and modifications, and the concept has wonderfully remained the same. In
1998, Larry Page used GIMP – a free cross-platform graphics editor, and produced a new font for
the Google logo. The 1998 logo had a green capital “G”, red and yellow “Os”, blue “G”, green
“L”, and red “E”. In October 1998, the logo took on its current color palette. It is the same as the
previous one except the first “G” is blue.
The Google symbol has always been a wordmark, whose letters have tried on a variety of fonts
and color iterations, as well as design elements. In 1999 alone, the logo changed about eight
concepts, as Ruth Kedar, a renowned designer, went on a protracted search for an idea to
express the company’s global reach and innovativeness. The team tries interlocking “OS”, a
crossed “O” with the second one coming in the shape of a magnifying glass and, later, a smiling
hand glass. The final version of the 1999 series featured an exclamation mark to mimic the
Yahoo! symbol.
D.D.S 256

This version was written in Catull typerface, and it was in use from May 1999 until May 2010. Its letters
had a characteristic shadow, and the exclamation mark was removed. The next modification had the same
colour sequence, and the shadow got a little lighter, and the hues were different. In the 2013-2015 version,
the shadow was gone completely.
The Google logo is subject to Google Doodles – temporary modifications, which appear on the platform’s
home page on holidays or to celebrate major events and/or historic achievements. The first Google Doodle
appeared in 1998 to celebrate the Burning Man Festival. First Goodle Doodles were primitive, and it was not
until 2010 that the first animated Google Doodle was introduced.
Doodles are generated by a team of designers, who hold regular discussions to decide upon events to be
marked with doodles. Ideas come from a variety of sources, and many of them belonged to ordinary users.
Some doodles are displayed globally, while others appear only in one or several countries. So far, over two
thousand doodles have been created.
Google has evolved so far that one of the Google logo modifications undermine its identity, and the brand
retains its consistency and attractiveness regardless of changes. It is a kind of achievement that few brands
can boast. D.D.S 257

The current Google logo is based on the sans-serif typerface, and it was unveiled on
September 1, 2015. It was chosen because sans-serif tends to be more legible than most
other typerfaces when small sizes are used. This version was develop to satisfy users of
small-screen mobile devices.
It uses the same colour palette as the one introduced in 1998, although the hues are
brighter and more consistent. Its colours are arranged according to a so called tetradic
colour palette, and it adds an optimistic and vigorous feel to the logo design. It is one of
the factors that have contributed to Google’s unprecedented success. Apart from the
standout factor, bright colours cater to the global cultural diversity and have a kind of
unifying power.
D.D.S 258

On some occasions (usually sad), Google displays a colorless
version of the logo. Thus, the light-gray logo was on Google
Poland for several days following the plane crash, in which Lech
Kaczynski, the President of Poland, was killed. Shortly after that,
it appeared on Google hong Kong and Google China in memory
of victims of the Quanghai earthquake in China.
In 1996, what we know today as Google was known as BackRub,
and it had an absolutely different kind of logo. That was an image
of a hand rubbing something like a bare back, and the company
name stood for the company’s pioneering practice of boosting a
website’s popularity through the use of backlinks. Many users
confessed that the logo looked creepy to them. In any away, it did
not have the stamina to communicate the company’s greatness
and success to the global audience. There had to be a change for
something simpler and more hilarious.
D.D.S 259

The earliest favicon was just an uppercase letter “G” in blue placed
inside a square frame. In 2008, it was replaced by a lowercase “g” in
light blue, while a couple years later a new, multi coloured palette
was introduced. The 2012 favicon looked like the 2008 one with the
colours inverted.
In 2015, simultaneously with the new logo, an updated favicon was
introduced. Some designers note than the current Google favicon is
slightly reminiscent of the 1993 logotype of the clothes brand
Gymboree. The first letter in the Gymboree wordmark had almost the
same shape as the one used in the Google favicon, while the color
palette was totally different.
As mentioned above, during times of great tragedy the company
often uses a colourless logotype. There have been several
“white” logos so far. In each case, the “white” logotype has
exactly the same shape as the regular one, the only difference is
the color scheme. While the earliest coloruless logos featured a
3D effect, the current one, as well as the 2013 version, is flat.
D.D.S 260

G.O.O.G.L.E
(GLOBAL.ORGANISATION OF.ORIENTED.GROUP .LANGUAGE OF .EARTH)
Googol. ... A googol is the large number 10100. In decimal notation, it is written as the digit 1
followed by one hundred zeroes:
10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,
000,000,000,000,000,000,000,000,000,000
D.D.S 261

HISTORICAL USAGE OF GOOGLE
Founded in 1998, the website Google.com has become such an institution that in its short
existence, it has changed not only the way we process the endless data found on the information
superhighway, but also the way we think and talk about the Internet.
The term GOOGLE itself is a creative spelling of googol, a number equal to 10 to the 100th power, or
more colloquially, an unfathomable number. Googol was coined in the 1930s and is attributed to
the nine-year-old nephew of American mathematician Edward Kasner.
Soon after Google was created, the trademarked company name became a popular verb. People
were “googling” all sorts of information, including their own names. When
users GOOGLE themselves, unless their names are absurdly rare, they may find their
“googlegangers” (a portmanteau word combining “google” and “doppelgänger”), or their
namesakes, listed in the Google search results.
A whole new industry has sprung up around Google, including the new field of search-engine
optimization or SEO, which works to boost the ranking of a name or term in Google and other
search-engine results. In 2005, the newly-minted term Google bomb became popular, to describe
the intentional skewing of Google search results by creating links to misleading Web pages.
Whether we like it or not, we now live in a Google-centric world.
D.D.S 262

“DON’T BE EVIL”
“DON’T FIGHT EVIL”
“DO THE RIGHT THING”
“ORGANIZE THE WORLD’S INFORMATION”
D.D.S 263

FOUNDERS
SERGEY BRIN, LARRY PAGED.D.S 264

HEADQUARTERS
Mountain View, California, United StatesD.D.S 268

 https://www.theverge.com/2018/9/5/17823490/
google-20th-birthday-anniversary-history-
milestones
 https://www.referenceforbusiness.com/history2/
9/Google-Inc.html
D.D.S 271

THANK YOU FOR
BEING PATIENCE
D.D.S 275

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