The sanitary domain keeps evolving, for the benefit of the consumer experience with the emergence of smart and connected bathrooms, like we’ve seen a lot at CES 2019. But not only… Industry leaders in sanitary are looking at the environment: how to better control water consumption, in the context of the person, the home, the city, the country. And it’s not just a trend that was shown at CES this year. It is a long term strategic topic for the sanitary industry.

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2019
From Consumer Electronics Show
to Consumer EXPERIENCE Show
CES 2019 decoded by Dassault Systèmes – Home & Lifestyle Industry Experts
Focus on Sanitary

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Consumer Experiences in 2030
Summary
Top Trends from CES 2019 in SANITARY
Introduction

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CES 2019 :
From a Tech Show to an EXPERIENCE Show
CES 2019 has made the first move from a Tech Show to an Experience
Show. This movement is perfectly aligned to how new consumers want to
experience new products and services and how these can work
interdependently in order to increase convenience and to enhance the
consumer experience.

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Smart bathroom: with personalization options controlling water pressure,
temperature, even lights and music
Hygiene with add-on equipment or built-in water-spray
Sanitary in the holistic context: person, home, city, environment
Emphasis on water consumption relative to scarcity
CES 2019 presented some shifts in the sanitary domains. Industry leaders are working on major
changes. Sanitary keeps evolving for the benefit of the consumer experience and the environment.

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Top Trends from CES 2019 in Sanitary
HYGIENE & CONVENIENCEWATER MANAGEMENT
Measuring water consumption to manage costs
and scarcity,
SMART BATHROOM
Automatic or “no-touch “ or activation by voice
for both water-based hygiene and flush
Connected shower, built-in speakers, ambient lighting,
voice assistants to provide an immersive sanitary
experience

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WATER MANAGEMENT
Water is a precious resource, so water conservation
becomes key. Users expect better cleansing using
less water, and visually attractive products.
Measuring a total view of water consumption across
all devices, identified for each user in the home,
allows families to manage potential costs and
scarcity. Gamification through apps encourages
conservation in young users.

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A lot of life happens in the bathroom. As a global leader in
innovation and technology, TOTO has a relentless pursuit to
engineer cutting-edge products that turn people’s daily
rituals into transformative experiences to improve the
quality of people’s lives.
Intelligent toilets with advanced cleansing technology also
bring artistic beauty to the room. With ‘people-first
innovations’ consumers appreciate the high-tech sensor
operation for auto open/close and auto flush; integrated
personal cleansing system with warm, aerated water to
cleanse, warm air dryer, heated seat, and in-bowl catalytic
deodorizer.
With key energy- and water-saving features, TOTO is also
steadfast in its commitment to develop products that offer
inclusive functionality and respect for the environment.
TOTO
Delivering “people-first innovations”

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HYGIENE & CONVENIENCE
Automatic, “no-touch “ and voice activation
feature prominently for both water-based
hygiene and flush.
While convenience is top-of-mind, family
harmony and support for an ageing
population are additional benefits.

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Motion sensors in the toilet will automatically raise and
lower the lid, so you don't have to touch it. More than just
convenience, it can be a valuable assist for an aging
population.
Flushing is also a hands-free affair, and in an effort to cut
down on waste, it will use less water if its sensors detect
that you've been using the toilet for less than 45 seconds.
There's also a button on the side in case you need a
manual assist.
A self-cleaning bidet is nestled inside the Numi to freshen
your undercarriage, and a small vent in the front of the toilet
sends out a jet of hot air to keep your feet warm.
KOHLER

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SMART BATHROOM
Connected showers, built-in speakers, ambient
lighting, voice assistants all combine to provide
an immersive experience for the consumer.

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Forget about singing in the shower. Moen lets you
converse with your shower. At CES 2019, Moen revealed
its voice assistant-compatible U by Moen Shower that gives
total control over shower temperature, pressure, time.
You can remotely start, pause, or stop your shower with
your voice, or use specific commands to set things up just
how you want.
In addition to just turning the shower on or off, the U by
Moen also gives precise control over just about everything.
Consumers can set water to a specific temperature or even
create presets for different situations. If consumers like
showers one way in the morning and another way after the
workout, they can create completely different settings that
they can turn on any time.
MOEN

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KOHLER, specialized in the design and innovation of
kitchen and bath products, launched smart toilets and
showers all connected through a dedicated app. The app
will let consumers set the shower temperature and set up
profiles with consumers’ preferred settings, manageable via
a voice command.
The company has also announced the enhancements of its
KOHLER Konnect portfolio of smart products: a suite of
bathroom fixtures featuring integrated smart lighting, and
voice assistants mirror.
Kohler extends voice control technology, improves music
and lighting experiences, and introduces the Veil Lighted
bathroom collection, the first-ever connected bathroom suite
that works together as a system.
Kohler's
Smart bathroom : taking your entire bathroom online

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Consumer Experience in 2030- Trends & Perspectives
What will the consumer experience look like in 2020 and beyond?
According to a survey based on 1000 US consumers conducted by CITE research on behalf of
Dassault Systèmes, it appears that:
 70 % of consumers expect to have a completely personalized experience
 81 % expect to use digital technologies in a store
 80 % of consumers expect to be using personalized products by 2030
 84 % expect to pay their purchase via mobile technology
Discover what experiences await consumers in 2030 and what it means for Home &
Lifestyle businesses. Download our detailed report, done in collaboration with
Frost & Sullivan.
DOWNLOAD THE REPORT

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