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My Retail Theatre is a new industry solution experience that allows consumers to configure their personalized products on multiple touch points. Using just about any type of virtual display device, shopping becomes a personalized experience using interactive visual elements with photo-realistic quality.
• With the In-Store experience, brands and retailers can transform points of sale into spheres of experience for a competitive edge, while revealing the full assortment regardless of physical store size. It is an easy way to increase the consumer choice while reducing inventory.
• With the Online experience, brands and retailers can maximize the online engagement and interaction with the power of 3D.
Discover more information here http://www.3ds.com/industries/consumer-goods-retail/my-retail-theatre?scid=sm_ss_text_retail_theatre