2. HOW TO LEVERAGE YOUR STORY TO WIN PROPOSALS, PARTNERS,
INVESTORS AND CHAMPIONS FOR YOUR CAUSE.

3. 1. Exploring Story: Return to your roots—revisiting the creation and drafting of a story to
connect and engage
2. Objective Process: The art of weaving facts, data and anecdotal evidence to
strengthen the credibility and intellectual link to story
3. Subjective Process: Elements of story that elicit emotion and provoke thought that
compels audiences to buy-in
4. The Pitch: A one-sided conversation intended to create a positive response and compels
audiences to take action
5. What do you want?: The critical nature of beginning with the end in mind
6. Platforms, tools and other magic tricks: How to leverage your story utilizing
technology, tools and platforms

6. THE MAGIC OF STORYTELLING
Think mythology and fables:
• Memorable
• Shareable
• Teachable

7. TALKING IS NOT
STORYTELLING

8. Create a story that quickly and powerfully illuminates the “WHY.”
KNOW YOUR WHY

9. STORY CONNECTS THE DOTS
Their NEEDS & WHY
Your SOLUTION

11. 5 ELEMENTS OF
STORYTELLING
#1 STRUCTURE
Stories have a
•Beginning
•Middle
•End
Beginning Conclusion

12. 5 ELEMENTS OF
STORYTELLING
#2 PURPOSE
Great stories have a purpose
•Metaphor
•Symbolism
•Get to the Point

13. 5 ELEMENTS OF
STORYTELLING
#3 APPEAL TO EMOTION
Understand what triggers people
to buy in

14. 5 ELEMENTS OF
STORYTELLING
#4 MAKE IT PERSONAL
Make the story
•personal
•genuine
•vulnerable
•relatable

15. 5 ELEMENTS OF
STORYTELLING
#5 ENTERTAIN
1. Exciting
2.Poignant
3.Dramatic
4.HUMOR

16. Exercise 1: Tell someone next to you a
favorite childhood memory
10
Minutes

17. The art of weaving facts, data and anecdotal evidence to
strengthen the credibility and intellectual link to story

19. APPEAL TO LOGIC

20. •Rental Car Agency  Airport Kiosks
•Marketing Firm  Management Profile
•OTHERS?

21. Elements of story that elicit emotion and provoke thought
that compels audiences to buy-in

22. •CALL CENTER THAT USED RETIRED EXECUTIVES
•$750/30 MINUTES
•OTHERS?

23. Exercise 2: Write a story with
emotional appeal
15
Minutes

24. A one-sided conversation intended to create a positive
response and compels audiences to take action
THE ASK.

25. 10 Building Blocks List Your Response
1. What will your Pitch get you?
2. What does your audience want/need?
3. What is compelling or unique about your Pitch?
4. What barriers and solutions can you forecast?
5. What facts do you know from your research?
6. What is your credibility: You & your product or service?
7. What pitch materials do you have?
8. What follow-up do you have planned?
9. Why do YOU care—authenticity?
10. How do you present?

26. •Photographer
•Youth Sailing Coach
•Copywriter

27. WHAT DO YOU WANT?
The critical nature of beginning with the end in mind

29. How to leverage your story utilizing technology,
tools and platforms

30. PARTNERS/PUBLICITY/CHAMPIONS
•PERSON-CENTERED
•RELATIONSHIPS…
FUNDING/DONATIONS/CAMPAIGNS
•CAUSE-CENTERED
•VALUE…
Twitter, Facebook, Periscope, LinkedIn, Instagram, Company Blog, Professional Blog,
Personally Branded Blog, eMagazines, Traditional Media (print, broadcast, radio], Podcasts,
Web Series, Social Marketing, Inspiration Campaigns, Branding, Newsletters, Article
Marketing, email Lists, Stakeholder Communications, Niche Communications, Thank You
Notes, Cold Pitch (create open doors), Discovery, Research, Trending Topics (Google Alerts)…