SlideShare a Scribd company logo
R E C R E A T EHouse of design
10 KANSRICHTINGEN
1. Co-creatie
2. Kwetsbare doelgroepen
3. Products with a meaning
4. Grondstoffen
5. Social inclusion
6. Groningen
7. Afvalstromen
8. Recycle
9. Bewustwording
10. Afnemers
AFNEMERS CO-CREATIEPRODUCTS W/ A MEANING SOCIAL INCLUSIONKWETSBARE DOELGROEPEN
keuze
6W’s
U
itwerken
Kansrichtingen
ONTWIKKELEN BOOKLET
FOCUSGROEPSESSIE
• 6 deelnemers
• Klant fricties
Uitwerken
klankfricties
BRAINSTORMSESSIES
• 10 jaar vroeger 10 jaar later
• Wat zou Apple doen?
• Braindump
• Mindmap
• All on the wall
ONTWIKKELEN VAN 12 CONCEPTEN
• Boeren in de regio
• Story telling
• Zero waste
• Afnemers x kwetsbare doelgroepen
POP-UP STORE
incombinatiemet
tell
me
more
…
informatie
analyseren
POP-UP STORE
• 5 pijlers
v v v
v
5 PIJLERS
‘’Mijn vorige werkgever
ging failliet’’
‘’Ik doe graag wat
extra’’
‘’Ik zou het leuk vinden
om eens niet met school
bezig te zijn’’
‘’Sinds mijn 25e
zit ik vast ’’
En nu?
Het
maken
van 5 sub-
concepten
in één
concept
Bepalen van criteria
• De 5 pijlers
• Afnemers x kwetsbare doelgroepen verwerken
• Duurzaamheid en het overbrengen hiervan
• Klantfricties
• Heeft het impact?
Interieur
Kleur
Licht
Visuele weergave
Maakplaats
Kennis overdragen
Co-creatie
Kwetsbare doelgroep
Bijdrage aan duurzaam denken
Circulair
Zero waste
Verbinden
Duurzaamheid en het bijbrengen
hiervan
Ft. designers
Social inclusion
Story telling
Zero waste
5 VORMEN
KWETSBARE
DOELGROEPEN
POP-UP
Maakplaats
Bestaande
initiatieven
Locaties, planning
Verschillende
plekken in de
regio
Welke
doelgroepen
voor wat in te
zetten
Samenwerken
met designers
Vormen
Social
inclusion
KANSRICHTINGEN
Verkoop van
artikelen
Talenten
Afnemers
Story telling
Co-creatie
POP-UP MAAKPLAATS
STORY TELLING
KWETSBARE
DOELGROEPEN
ZERO WASTE
HAALBAARHEID
omgeving Groningen
Mensen komen bij
elkaar
RUSTIGE PLEK
Goede bak koffie
Goede
verhalen
Interieur
Duurzaam of fair trade
PRODUCTEN UIT DE
REGIO
Seizoensgebonden
Eerlijk
Marieke en Saul
SOCIAL
INCLUSION
Co-creatie
Samenwerken
Connectie met de
maatschappij
Lege
winkelpanden
(JOP)
Subsidie
VRIJWILLEGERS
Financiële plaatje
Toetsen van de nieuwe concepten
aan de hand van format van
VOORT
Proefpresentatie
Feedback verwerken, analyseren
en finetunen
Eindpresentatie

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