AllThingsFacebook is an annual conference co-organized in Athens by Thinkdigital & Marketing Week that has been held for 4 years. The conference is endorsed by Facebook and takes place in Greece, Romania, and Hungary, and will soon expand to other markets where Thinkdigital operates. The 2012 conference featured 10 Greek case studies, 5 world-class speakers, and over 350 participants who generated hundreds of tweets and Facebook posts.

1. AllThingsFacebook is an annual conference co-
organized in Athens by Thinkdigital &
Marketing Week.
Endorsed by Facebook, this event, which has a
history of 4 years, takes place also in Romania
& Hungary and soon will roll out to the rest of
the markets where Thinkdigital operates in.
The 48+2 slides you should remember
from AllThingsFacebook ‘12

2. § 10 Greek case-
studies/speakers
§ 5 world class speakers
§ 350 participants
§ 100s of tweets and FB posts
§ A full house!
What happened last year!

3. And this time? Well, the motto was:
“keep calm & soon, you’ll find an empty seat”!

4. A short introduction of who we are (before we start)!

5. Ok, one more slide…

6. As promised, enough with the intro slides!

7. Sebastian Szmigielski, Account Manager CEE, Facebook
“Facebook through the funnel”

14. Olivia Rzepczynski, EAME Digital Consultant, Ogilvy & Mather
"Strategically Committing to Content"

20. Matt Peters, Founder, Pandemic Labs
"The Science of Social: Facebook Engagement"

29. Christoph Bornschein, CEO, TLGG
“Leveraging the power of Facebook beyond communication"

37. Dragos Stanca, Managing Partner, Thinkdigital Romania
"Media is changing: how to use Facebook in a creative way?"

44. Gianluca Ena, Manager CEEMEA, Facebook
"Best Practices meet ROI"