Pokémon Go has taken the world by storm and nearly everyone is obsessed. It’s not only the players who are talking about it every day, on every social network – it’s also big brands and small businesses getting into the action by coming up with creative ways to ride the Pokémon craze. Data shows that social plays a large role in building the momentum and turning this game into a worldwide phenomenon almost overnight. Companies that are digitally-enabled are constantly looking out for the next wave to ride and many are equipped to move fast to find new ways to engage with customers. In this session we will explore how brands and businesses are using Pokémon to cut through the noise of social clutter and stand out from the crowd. Can you be the very best, like no one ever was?