1. egal
lege' _ _ ._ GuidelinesGuidelines
ln 1998, the motorcycle and ATV
market continues to present many
legal challenges. To assist you in
this important area, Suzuki is
highlighting some specific federal
requirements. Be sure to check
your individual state requirements
as well. Please follow all
instructions carefully
There are two key areas of legal
concern which you should be
aware ok those related to
consumer safety and those
related to truth in advertising.
I Consumer Safety Issues
ln 1988, Suzuki signed the ATV Consent
Decree with the Justice Department. This
agreement stipulates certain selling and
advertising practices for the ATV industry.
Compliance with this agreement
represents the majority of AW legal
guidelines for future selling seasons.
Failure to comply with the following
guidelines can result in government
sanctions against Suzuki. Dealers should
comply with these guidelines to manage
their own legal risks and to be sure that
ads are eligible for cocp reimbursement
as well. The motorcycle advertising
guidelines are those recommended by
the Motorcycle lndustry Council.
Knowing your legal responsibilities helps keep
your advertising on track and effective.
ATVs
Creative
All Suzuki-supplied ad slicks, radio scripts
and TV spots are pre-approved if you run
them as is.
Summary of QuadRunner®
Advertising Requirements
Listed below are the requirements for
QuadRunner® advertising that comply with
the consent decree. Be advised that any
coop claims submitted for ads not
following these guidelines will not be
approved.
1. Cannot run ads in magazines or
television programs whose audience
is onethird or more children less than
16 years old.
2. Cannot show ATV use that requires
substantial experience or advanced
skills, except for racing depictions
described in item 10.
3. Cannot state or imply that an ATV is
easy to ride or car go anywhere.
4. Cannot state or inrply that AWS are
steady or stable lr all or almost all
operational models.
5. Safety messages (see pages 20
through 22) must be included with all
ATV advertising and promotional
materials except those which:
a. promote only:
1. your local sales event (with
mention of product names, but
without specihc mention of
product features, benehts or
attributes).
'98 Suzuki - 14