ultimate Korean Food Comic sm press copy

SAY KIMCHI!
KOREAN FOOD
COMIC COLLECTION
ILLUSTRATED BY HEEJEONG SOHN
WRITTEN BY DANIEL GRAY AND JIA CHOI
O’NGO FOOD COMMUNICATIONS

Hello everyone! My name is Jia and I
am really, super excited to introduce
you to my favoritist food: Korean food.
Many of my friends who have visited
here tell me they think it is very exotic
and a little confusing, so I wanted to
share what I know about it. Korean food
is very exciting and full of history. By
understanding the food, you can learn a
lot about the Korean customs and the
people. Are you hungry? Alright, let’s
get started!
INTRODUCTION
i
Press Copy. Property of O'ngo Food
Communications. Contact
ongofood@ongofood.com. Not to be
reprinted.

ii
Press Copy. Property of O'ngo Food Communications. Contact ongofood@ongofood.com. Not to be reprinted.

iii

iv

BUDAE CHIGGAE:

Learn More: Budae Chiggae ( )
The Korean War from 1950-1953 was a very
difficult time in Korea's History and with the help
of many nations. Korea was able to push the
North Koreans back to the 38th parallel. During
this time, south Korea was introduced to many
western foods they had never seen before.

one such dish was called budae jjigae or
military stew. This was made from sausage,
spam, baked beans, kimchi, cheese, and noodles.
*Tip: spam is
considered a
luxury item in
Korea and is
often given as
gifts. It is
used in rice
rolls (kimbap)
and battered in
egg and fried
and served as a
side dish.

budae jjigae
is delicious with
rice and you should
enjoy it with friends.
Oh, add the noodles
first and eat just
after they are
cooked so they
don't get soggy.

This dish is
sometimes
called Johnson
Stew after
President
Johnson of the
USA.
The songtan area
near uijeonbu (north
eastern part of
seoul is famous for
many budae jjigae
restaurants. This is
also the setting for
the television show
M.A.S.H.

Yukhwae* is fresh raw beef that is
served over thinly sliced white pear
and topped with a raw egg yolk,
sesame seeds and sesame oil. Raw Beef!
Raw Egg! Oh,
My!
*Learn more: Yukhwae

Koreans believe fresh meat that
is not cooked is said to be easily
digested by the body.
to eat, First break
the egg yolk and
mix into the meat
and sesame oil.
Then mix the pear
into the meat.
TIP: The pear juice makes the meat
even more tender.

Grab some meat with
some crisp pear and
dip into sesame oil
and eat. Have it with
sips of soup and with
shots of soju.
The most interesting
part is that the meat
is slightly frozen
and then thinly
julienned so the meat
does not get greasy.

It's
actually very
delicious and safe
to eat. The pear and
sesame oil with raw
beef is a great
combination.
You can also enjoy
some liver and cow’s
stomach (if you are
brave) with this meal.

CABBAGE KIMCHI

Cabbage kimchi* is one of over 100
different types of kimchi. A long time ago
it used to be stored in special ceramic
pots called O'nngi and these used to be
buried up to its neck to maintain the proper
temperature.
**Learn More: Baechu Kimchi

Just before winter, families
get together to make a lot of
kimchi. Each family might
prepare 60-100 heads of
kimchi.
Mom! We
need to make 100
heads of kimchi
this winter! we ran
out by august
this year.
Jia dear, I
think you are a
kimchiholic.
Kimchi is eaten at almost
every meal: breakfast,
lunch, dinner, and even with
snack dishes like ramen.

Kimchi is so important that
most families have a kimchi
refrigerator. To make it it
easy to eat, you can cut it
with a knife.
Tip: Be sure to lay it out flat on a board. before cutting. First cut
it lengthwise in half and then cut it horizontally so it will be
easy to pick up with chopsticks.

Kimchi is a way to add vegetables and a healthy
balance to a meal. Eat it between bites of meat,
rice, soup, and other kimchis. Also, You can
stirfry it with some oil
and bacon to make a topping
for hotdogs, burgers and
tofu. Aged kimchi is best for
kimchi stew with pork or
tuna. I love kimchi!

jia
dances
with special
celebrity
guests!

61
Oppa is Gangnam style
Gangnam style
A girl who is warm and
humanly during the day
A classy girl who know
how to enjoy the freedom
of a cup of coffee
A girl whose heart gets
hotter when night comes
A girl with that kind of
twistMartina of Eat Your Kimchi

62
I’m a guy
A guy who is as warm as you during the day
A guy who one-shots his coffee before it
even cools down
A guy whose heart bursts when night comes
That kind of guy
Simon of Eat Your Kimchi

63
Beautiful, lovable
Yes you, hey, yes you, hey
Beautiful, lovable
Yes you, hey, yes you, hey
Now let’s go until the end Daniel of Seoul Eats

64
Oppa is Gangnam style, Gangnam style
Oppa is Gangnam style, Gangnam style
Oppa is Gangnam style
Eh- Sexy Lady, Oppa is Gangnam style
Eh- Sexy Lady oh oh oh oh
Hyun-woo, Hyo-jin
and Kyeong-eun of
Talk to Me in Korean

65

Welcome!
What are you
hungry for?
ummm…
everything...
you'll find
these mobile
food carts
piled high with
snacks all
over Korea.
the best ones
have
tteokbokki:
rice cake and
spicy sauce
and tweggum:
various fried
snacks. They
are all
casual, fast
and delicious.
Learn More: Tteokbokki ( )

A good one
to start out
with is
Odeng: fish
cake that
has been
pressed and
fried. To eat
this, you can
pull a stick
of odeng
out, brush a
little soy
sauce on it
and eat.
Enjoy it with
a cup of the
broth. this
is best on
cold days.
this
sure beats
scrubbing
paint out of
my hair.
hey,
picasso, a
little more
to the
left.
tip: be careful with the
skewer when you eat.
Learn More: O-deng ( )

another great dish is tweggum.
There are different ones such as
squid (Ojingo), noodles wrapped in
seaweed (kim mari), Sweet potato
(goguma), and vegetable (yachae).
warning: the food is hot!
Ojingo
goguma
kim mari
this sure
beats cutting
hair.
argh!!!
Stop
please!
Learn More: Tweggum ( )
Learn More: Ojingo ( )
Learn More: Kim Mari ( )
Learn More: Goguma ( )

wow…So Spicy,
but I can't stop
eating.
I thought
if we were
super spicy she
would stop
eating. She's a
monster.
TIP: This is a Korean
kid’s favorite!
Tteokbokki are
soft rice cakes
served with spicy
sauce. They will
be served on a
plate or bowl
and you can eat it
with toothpicks or
skewers.
Learn More: Tteokbokki ( )

Soon-dae is korean black sausage. it
is A pig’s intestines filled with rice
or sweet potato noodles and pig’s
blood. it is then steamed. it is sliced
and served with liver and lung.
i taste
better than i
sound.
Learn More: Soondae ( )

I like
the clear,
sweet potato
noodle soondae
most and it is
yummy great with
the chili
salt.
Soondae originally comes from North Korea
and it was considered a festival food because
only during festivals (or weddings) people
would be able toslaughter livestock. it was
originally only stuffed with high-quality
glutinous rice, vegetables, and pig's blood.

bundaeggi is
silkworm larva after
the silk has been
removed to make
cloth. they are rich
in protein and is
sometimes used in
oriental medicine.
They are believed to
restore energy.
i hope
nobody
pulls my
string.
5 minutes later
yikes!
we're all
naked!
oh,
shucks. now
I'll never
become a
butterfly.
i
don't
know why
she's so
upset. it
was so
stuffy in
there.
Learn More: Bundaeggi ( )

yum. they
are crispy
and warm like
a buggy
chocolate.
Bundaeggi are
usually served warm
in a paper cup. you
eat them with a
toothpick. other
versions of this dish
include bundaeggi
soup.
hahaha. I've
never heard them
called that
before. Eat them
all. they are
good for you.

don't blow your nose at the table. traditionally, Koreans did
not speak or make noise that could disturb others while dining.
shhh!
weren't you
raised
properly?!

Do not pour your own alcohol. It means that you don't
have relationships with others at the dinner table and the
person that sits across from you will have bad luck.
ahhh…please
turn away from
me.

89
you're
glass is only
half full, let
me...
no. no. no.
No more,
please.
don't refill someone's alcohol unless they finish drinking the whole
glass. A half-full glass may indicate that they don't wish to drink more
(they might have to drive home or they might not drink alcohol.

Pour alcohol with your right hand while
touching your right elbow with your left
hand. Pretend as if your right sleeve is
really baggy, and your left hand is holding
your sleeve up and away from the table.
here
you go.
here's some
more soju
for you.

do not start eating until the eldest
person at the table starts eating.
grandad, you
better start
eating or all
the good stuff
will be gone.
ummm. ummm.

92
to be very polite, turn away from your elders and
raise your hand to cover the side of your cup. It is
also rude to stare at elders in the eyes when drinking
alcohol. (Note: this only applies to drinking alcohol.)
Jia is
such a
polite
girl.

don't pick up the rice bowl when eating. Korean rice
is stickier so you don't have to. some think holding up
the bowl makes the person eating look like a bum.
look at her.
haha. she is
picking up her
bowl of rice to
shovel the rice
into her mouth.
don't
stare.
that's rude.
maybe she
can't use
utensils
well.

don't hold your chopsticks and your spoons in the
same hand while eating (it looks unsophisticated.)
mommy,
why's that girl
holding the
spoon and
chopsticks
together?
Maybe she's afraid
someone will steal
them. now, don't you
start doing that. No
one is going to rob
you, Jaeyoon.

ding-Dong!
politely call for your waiter by pushing the call
button on the table. Just push once or twice. If
there is no button on the table, politely say
"chogeeyo" to get the staff's attention.

96
when cooking Korean barbecue, cook the meat
first and then cut up the meat with scissors and
tongs and serve equally to guests.
hey! Jisu
got more
than me.
don't
worry,
there is
plenty for
everyone.
can we eat
now?

97
Use the hand towel or wet tissue to wash your hands before eating
Korean barbecue. You'll need to use your hands for wrapping the
meats with leaves so this makes it sanitary for you and others.
I
love
korean
barbecue! It
is my
favoritist
food in the
whole
world.

98
Don’t shake your leg at the table (it shakes away your luck).

99
Don’t put chopsticks on the side of your rice bowl. it’s
considered an offering for ghosts and past ancestors. If
you do this, ghosts may come visit you and eat your meal.

100
Don’t leave your spoon turned over on the table.
The living should always have the curved, open part of the
spoon facing up to catch good luck and good fortunes.

101
Pay for your bill at the cash register.

102
if there are round, white things that look like big pills on
your table they are not mints or food. They are wet towels
that rise up when you pour water on them. don't eat them :)

103
if there is a bowl of milky-clear water on
the table, it is not for washing your hands.
It is chilled, turnip soup for eating.
don't
put your
fingers in
the soup!

104
just put a dab of samjang* on your leaf when eating
barbecue. DOn't spread it like peanut butter.
*samjang is a dip made of soy bean
paste (doenjang), chili paste
(gochujang), sesame oil and garlic.

105
if you are invited to a house warming party (or if you are throwing a
house warming party), Koreans like to give gifts that signify plenty
and growing fortunes. Common gifts include: a family pack of toilet
paper or a box of laundry soap. The many sheets of paper and the
bubbles represent growing wealth and prosperity.
hi
guys! i love
the new
place!
jia! oh,
you brought a
gift. you
shouldn't
have.

117
the most important person (usually the highest position
holder like the president or CEO) sits in the middle of the
table and he (or she) faces the door. If the guest is asked
to sit in that position it is a sign of respect.

118
business cards are very important. Offer business cards
with both hands. You should also receive business cards
with two hands. It is polite when accepting to read the
name and the person's title or position.
*it is a social taboo to write on
another person's business card.
john
Kim.
Director of
Marketing.
It's nice to
Meet you.

119
kamsahamnida
for business or official meals, guests don't due separate
checks. The person who invited the guests to dinner will most
often pay the check. sometimes the eldest or highest positioned
person at the table will pay the check. it is considered rude
for the person that is younger or was invited to pay the bill.

120
oppan
Gangnam
style!
after dinner you
might be invited to
another place for
eating or drinking.
This is a sign, the
group would like to
get to know you
more. If after that
second place you are
invited to go to a
singing room
(noraebang) that
means that the other
party would like to
become friends. it
means negotiations
are going well and
it's really a fun and
unique thing to do in
Korea!

ARE YOU PLANNING TO VISIT KOREA?
In real life, Jia Choi has a doctorate in Korean Food
and she is the president of O’ngo Food Communica-
tions: a Korean cooking school and culinary tourism
company in Seoul, South Korea. Meet Jia Choi and
her friends at O’ngo Food Communications. They offer
cooking classes and food tours for visitors to Korea in
English or Japanese. She and the school has been
featured in Elle Magazine, Monocle, Kimchi Chroni-
cles Television Show, Lonely Planet Guide, Politiken
Newspaper, Olive Magazine, Euronews, and other me-
dia. They are ranked as one of the top attractions in
Korea according to tripadvisor.

ultimate Korean Food Comic sm press copy

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (16)

ultimate Korean Food Comic sm press copy