Strategic Storytelling

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Daniel Goleman

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Storytelling is as old as mankind and it is such a buzzword in marketing these days, because good stories work! The problem is that most storytelling techniques are used for narratives. We need something that is persuasive. This is the type of storytelling starts with identifying "What is", the unappealing current status quo situation that the audience is in, and then takes them to "What could be", an appealing place where they want to go. At the end there is some call to action but how do you get people to actually act? Think Sparkline.

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Lecture slides from the course Interactive Storytelling (autumn 2012). The aim of the course is to present the key concepts behind interactive storytelling as well as to review the proposed and existing systems. The course begins with an introduction to storytelling and interactivity. There are two approaches to combine them: In character-centric storytelling, we focus on creating believable and complex characters and the story emerges from their interaction in a given setting. In author-centric storytelling, we focus on creating a plot that controls the character and adapts to changes while keeping the story dramatically compelling. The course ends with a broad review of existing and proposed interactive storytelling systems.

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Proofreading: Basics to Artificial Intelligence Integration. Become a Professional Proofreader and Editor Leveraging Human Expertise and Artificial Intelligence (AI) Technology and Tools. Table of Contents MODULE 1: INTRODUCTION TO PROOFREADING What is proofreading, and how is it different from editing? The importance of proofreading in publishing and communication Types of materials that require proofreading (books, articles, websites, legal documents, etc.) Proofreading marks and symbols MODULE 2: DEVELOPING PROOFREADING SKILLS MODULE 3: PROOFREADING TECHNIQUES Preparing for the proofreading process (setting up the workspace, tools, etc.) Reading techniques (line-by-line, word-by-word, backwards reading) Using proofreading checklists and guidelines Cross-checking against style guides and reference materials Marking up corrections and queries MODULE 4: PROOFREADING DIFFERENT TYPES OF CONTENT Proofreading fiction and non-fiction books Fiction Books: Non-Fiction Books: Proofreading academic and scientific papers Proofreading legal and business documents Proofreading websites and digital content Proofreading marketing and advertising materials MODULE 5: PROOFREADING TOOLS AND RESOURCES MODULE 6: PROOFREADING WORKFLOWS AND BEST PRACTICES MODULE 7: BUILDING A SUCCESSFUL PROOFREADING CAREER MODULE 8: AI TEXT EDITING AND PROOFREADING Benefits and limitations of AI in this field Benefits of AI in Proofreading: Limitations of AI in Proofreading: Examples of AI-powered text editing and proofreading tools Combining AI with Human Expertise AI Ethics and Bias in Text Editing Future Trends and Developments in AI Text Editing This cutting-edge course equips you with the essential skills and tools to become a proofreading pro in the age of AI technology. Designed for writers, editors, content creators, and anyone seeking to elevate their proofreading game, this masterclass combines time-tested proofreading techniques with the latest AI-powered text editing solutions. Through in-depth modules, you will master the art of proofreading, from developing razor-sharp attention to detail to mastering grammar, punctuation, and style guidelines. This masterclass also dives deep into the world of AI text editing. You’ll discover how AI-powered tools can aid in grammar and style checking, context-aware spell checking, consistency management, content optimization, and more. You will learn to seamlessly integrate AI tools into your proofreading workflows, combining the best of human expertise and AI technology for unparalleled results. Finally, this course will help you discover how to harness the power of AI to streamline your proofreading workflows, enhance accuracy, and deliver impeccable content every time, thanks to advanced proofreading techniques, such as line-by-line reading, backward reading, and cross-checking against reference materials, ensuring no error goes unnoticed.

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