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Results of our various video marketing experiments on Facebook and Instagram.
What makes a great video ad?
How to create great video ads?
Which aspect ratio works best?
What is the perfect video length?
Does music make any difference?
Does the gender of the characters in the video matter?
Do people respond better to personalized video ads?
Carousel vs. single video, which is better?
Do animated stickers boost video ad performance?
This presentation was created by Alyona Chernyaeva at wave.video https://Wave.video