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Corporate Accelerators
The signpost of a losing innovation battle
or
the evidence of a changing culture?
Based on ...
The work, @toma_dan
and @tendayiviki, have
done with various
enterprises and the
research that went into
www.thecorporatestartupb
ook.com
www.thecorporatestartupbook.com
What is innovation?
Newness + Creativity = Innovation
Not entirely true!
Newness + Creativity ~ R&D
Newness + Creativity + Business Model = Innovation
www.thecorporatestartupbook.com
Innovation vs. R&D
R & D Innovation
www.thecorporatestartupbook.com
No relationship
"God is not on the side of the big battalions, but on
the side of those who shoot best"
- Voltaire
But how do startups succeed?
www.thecorporatestartupbook.com
Warning: cargo cult alert!
www.thecorporatestartupbook.com
The ecosystem
www.thecorporatestartupbook.com
How many VCs are in the world?
In the US alone, 874.
In the average enterprise, 1.
www.thecorporatestartupbook.com
Why does external usually fail?
• Sketchy processes
• Lack of innovation accounting
system
• No future integration plan
• Not in-line with vision (no clear
mandate)
• Too much focus on technology,
too less focus on business model
and customer's JTBD
www.thecorporatestartupbook.com
Why does internal usually fail?
• Same processes used to manage
core mature business model
• Same yardstick (eg: ROI, NPV,
IRR)
• HR strategy not in-line with
innovation and global strategy
• Flawed incentives model
• Marginal cost
www.thecorporatestartupbook.com
Internal vs. External a flawed narrative
ctually IN or OUT is irrelevant as long as the goal is not reached
www.thecorporatestartupbook.com
Adoption for scale
Ideation is usually not the issue.
Validation and Scaling are.
www.thecorporatestartupbook.com
How to kickstart?
ent of 'where' there are two ways to kickstart innovation in your en
Full Frontal Assault Guerrilla
www.thecorporatestartupbook.com
Full Frontal Assault
• Tackle the hard questions upfront
• Get C-level support and mid-level
management buy-in
For internal you need (amongst other):
- investment framework
- product development framework
- clear segregation between search and
execution
For external you need (amongst other):
- everything required for internal
- a bridge to connect the new products
with the existing business units
www.thecorporatestartupbook.com
Guerrilla
• Prove that it works in that company
by piloting a project using new
methods and prove that the cost was
lower than the traditional method.
• Find a well respected diplomat that
can do the politics for you
• Identify visionary leaders and get
them on-board
www.thecorporatestartupbook.com
Choose wisely
Innovation needs to managed differently.
ght' way depends on your context, culture, resources and capabil
nternal or External don't dictate the outcome, governance does.
www.thecorporatestartupbook.com
www.thecorporatestartupbook.com
Tendayi Viki
@tendayiviki
Dan Toma
@toma_dan

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Corporate Accelerators. Good or Bad

  • 1. Corporate Accelerators The signpost of a losing innovation battle or the evidence of a changing culture?
  • 2. Based on ... The work, @toma_dan and @tendayiviki, have done with various enterprises and the research that went into www.thecorporatestartupb ook.com www.thecorporatestartupbook.com
  • 3. What is innovation? Newness + Creativity = Innovation Not entirely true! Newness + Creativity ~ R&D Newness + Creativity + Business Model = Innovation www.thecorporatestartupbook.com
  • 4. Innovation vs. R&D R & D Innovation www.thecorporatestartupbook.com
  • 5. No relationship "God is not on the side of the big battalions, but on the side of those who shoot best" - Voltaire
  • 6. But how do startups succeed? www.thecorporatestartupbook.com
  • 7. Warning: cargo cult alert! www.thecorporatestartupbook.com
  • 9. How many VCs are in the world? In the US alone, 874. In the average enterprise, 1. www.thecorporatestartupbook.com
  • 10. Why does external usually fail? • Sketchy processes • Lack of innovation accounting system • No future integration plan • Not in-line with vision (no clear mandate) • Too much focus on technology, too less focus on business model and customer's JTBD www.thecorporatestartupbook.com
  • 11. Why does internal usually fail? • Same processes used to manage core mature business model • Same yardstick (eg: ROI, NPV, IRR) • HR strategy not in-line with innovation and global strategy • Flawed incentives model • Marginal cost www.thecorporatestartupbook.com
  • 12. Internal vs. External a flawed narrative ctually IN or OUT is irrelevant as long as the goal is not reached www.thecorporatestartupbook.com
  • 13. Adoption for scale Ideation is usually not the issue. Validation and Scaling are. www.thecorporatestartupbook.com
  • 14. How to kickstart? ent of 'where' there are two ways to kickstart innovation in your en Full Frontal Assault Guerrilla www.thecorporatestartupbook.com
  • 15. Full Frontal Assault • Tackle the hard questions upfront • Get C-level support and mid-level management buy-in For internal you need (amongst other): - investment framework - product development framework - clear segregation between search and execution For external you need (amongst other): - everything required for internal - a bridge to connect the new products with the existing business units www.thecorporatestartupbook.com
  • 16. Guerrilla • Prove that it works in that company by piloting a project using new methods and prove that the cost was lower than the traditional method. • Find a well respected diplomat that can do the politics for you • Identify visionary leaders and get them on-board www.thecorporatestartupbook.com
  • 17. Choose wisely Innovation needs to managed differently. ght' way depends on your context, culture, resources and capabil nternal or External don't dictate the outcome, governance does. www.thecorporatestartupbook.com