SlideShare a Scribd company logo
1 of 3
Richard Dyer’s theory of the ‘star’
image
Paradox 1Paradox 1: The star must be simultaneously ordinary and
extraordinary for the consumer.
Paradox 2: The star must be simultaneously present and absent
for the consumer.
'Star' image - Richard Dyer

More Related Content

Viewers also liked

A Presentation on the Hospitality and Tourism Industry in Greece
A Presentation on the  Hospitality and Tourism Industry in GreeceA Presentation on the  Hospitality and Tourism Industry in Greece
A Presentation on the Hospitality and Tourism Industry in GreeceAlpine_Center
 
Piaget substage powerpoint
Piaget substage powerpointPiaget substage powerpoint
Piaget substage powerpointAshley Riley
 
Pepsi CO in India
Pepsi CO in IndiaPepsi CO in India
Pepsi CO in Indiatamizhselvi
 
Etihad airways cabin crew roles august 2015
Etihad airways cabin crew roles august 2015Etihad airways cabin crew roles august 2015
Etihad airways cabin crew roles august 2015Alpine_Center
 
Przedszkole misiu pysiu krajewski klimkiewicz
Przedszkole misiu pysiu krajewski klimkiewiczPrzedszkole misiu pysiu krajewski klimkiewicz
Przedszkole misiu pysiu krajewski klimkiewiczEmelte
 
акафист святителю игнатию
акафист святителю игнатиюакафист святителю игнатию
акафист святителю игнатиюMaksim Pavlov
 

Viewers also liked (9)

A Presentation on the Hospitality and Tourism Industry in Greece
A Presentation on the  Hospitality and Tourism Industry in GreeceA Presentation on the  Hospitality and Tourism Industry in Greece
A Presentation on the Hospitality and Tourism Industry in Greece
 
Piaget substage powerpoint
Piaget substage powerpointPiaget substage powerpoint
Piaget substage powerpoint
 
Presentation1
Presentation1Presentation1
Presentation1
 
ara
araara
ara
 
Pepsi CO in India
Pepsi CO in IndiaPepsi CO in India
Pepsi CO in India
 
Etihad airways cabin crew roles august 2015
Etihad airways cabin crew roles august 2015Etihad airways cabin crew roles august 2015
Etihad airways cabin crew roles august 2015
 
Przedszkole misiu pysiu krajewski klimkiewicz
Przedszkole misiu pysiu krajewski klimkiewiczPrzedszkole misiu pysiu krajewski klimkiewicz
Przedszkole misiu pysiu krajewski klimkiewicz
 
THE BEATLES
THE BEATLESTHE BEATLES
THE BEATLES
 
акафист святителю игнатию
акафист святителю игнатиюакафист святителю игнатию
акафист святителю игнатию
 

Recently uploaded

Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...
Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...
Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...vanyaj843
 
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...jiyav969
 
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjVibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 
Pushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdfPushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdfkigaya33
 
the red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdointhe red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdoinkomalbattersea123
 
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...vanyaj843
 
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...vanyaj843
 
Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.virat777exch786
 
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdf
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdfThe Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdf
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdfXtreame HDTV
 
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...vanyaj843
 
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...ATM HTML Games
 
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...vanyaj843
 
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7gragkhusi
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单utykdaq
 
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单utykdaq
 
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...jiyav969
 
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...jiyav969
 
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...zoyat9250
 
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单utykdaq
 

Recently uploaded (20)

Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...
Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...
Vip ℂall Girls Ghonda Phone No 9999965857 High Profile ℂall Girl Delhi No Adv...
 
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Pandav Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
 
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjjVibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
Vibration Control.pptxjjjjjjjjjjjjjjjjjjjjj
 
Pushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdfPushpa 2 Release Date not Postponed According to the Makers.pdf
Pushpa 2 Release Date not Postponed According to the Makers.pdf
 
the red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdointhe red riding girl story fkjgoifdjgijogifdoin
the red riding girl story fkjgoifdjgijogifdoin
 
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Lado Sarai Phone No 9999965857 High Profile ℂall Girl Delhi No...
 
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...
Vip ℂall Girls Hari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi No...
 
Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.Get the Best Online Lotus ID from the Top Betting ID Provider.
Get the Best Online Lotus ID from the Top Betting ID Provider.
 
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdf
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdfThe Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdf
The Ultimate Guide to Choosing the Best HD IPTV Service in 2024.pdf
 
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...
Vip ℂall Girls Mehrauli Phone No 9999965857 High Profile ℂall Girl Delhi No A...
 
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
Driving & Racing Games Online for Free_ Explore the Excitement with ATM HTML ...
 
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
Vip ℂall Girls Nehru Plaℂe Phone No 9999965857 High Profile ℂall Girl Delhi N...
 
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp  Number 24/7
ℂall Girls Krishna Nagar ℂall Now Chhaya ☎ 9899900591 WhatsApp Number 24/7
 
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
一比一原版(UAL毕业证)伦敦艺术大学毕业证成绩单
 
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
一比一原版(OSU毕业证)俄亥俄州立大学哥伦布分校毕业证成绩单
 
kiff2
kiff2kiff2
kiff2
 
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Jasola Vihar Phone No 9999965857 High Profile ℂall Girl Delhi ...
 
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
Vip ℂall Girls Ansari Nagar Phone No 9999965857 High Profile ℂall Girl Delhi ...
 
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...
Vip ℂall Girls Noida Seℂtor 10 Phone No 9999965857 High Profile ℂall Girl Del...
 
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
一比一原版(UCL毕业证)伦敦大学学院毕业证成绩单
 

'Star' image - Richard Dyer

  • 1. Richard Dyer’s theory of the ‘star’ image Paradox 1Paradox 1: The star must be simultaneously ordinary and extraordinary for the consumer.
  • 2. Paradox 2: The star must be simultaneously present and absent for the consumer.