Pepsi CO in India


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Pepsi CO in India

  1. 1. PEPSICO IN INDIA Dhatchayani. M 2nd Year Department: MLIS
  2. 2. Introduction • PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government- owned Punjab Agro Industrial Corporation(PAIC) and Voltas India Limited. • Main objective put forward was “To promote the development and export of Indian made and agro based products and to foster the introduction and development of PepsiCo products in India”. • PepsiCo entered in India in the form of joint venture with PAIC holding 36.11%, Voltas 24%, PepsiCo holding 36.89%.
  3. 3. Vision: • Our vision is put into action through programmes and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
  4. 4. Brands Pepsi: • Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. Mirinda: • Mirinda has always stood for great bold taste that unleashes uninhibited fun. Taking the promise forward, Mirinda launched two new exciting flavors- Orange Mango and Orange Masala which appeal to the Indian palette.
  5. 5. Slice: • Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. 7UP: • 7UP, the refreshing clear drink with a natural lemon and lime flavour was created in 1929. 7UP was launched in India in 1990 and its international mascot Fido Dido was used for advertising in 1992 to position the brand as a cool drink for youngsters.
  6. 6. Strengths: • • • • • • Strong Growth Prospects Efficient Use of Resources Expanding Operating Margin Strong R&D Activities Diversified Brand Portfolio Dominant Market Position
  7. 7. Weaknesses • Declining Market Share in Sector • Overdependence on Few Customers • Geographical Concentration Opportunities • • • • Huge Potential in the Emerging Markets Increasing Bottled Water Market Growing Organic Foods Market Strategic Acquisitions
  8. 8. Threats • Highly Competitive Market • Private Label Brands Gaining Momentum • Global Economic Conditions
  9. 9. Marketing Mix • Product * Beverage Products * Savory Food Snacks * Other Food Products Price * Expenses related to transportation, ingredients and labor continue to pressure the beverage industry toward price increases. * PepsiCo’s drink pricing strategies may be heavily influenced by its working relationship with Wal-Mart whose low price themes put pressure on PepsiCo to hold down prices.
  10. 10. Conti., • Place * PepsiCo is primarily a US based company with approximately 52% of its revenues located in the states. * PepsiCo is in the midst of making a $1, 000 million investment in China, and a $500 million investment in India. Both initiatives are part of its expansion into international markets and a lessening of its dependence on US sales. Promotion * PepsiCo instituted a so called Pepsi Stuff promotion whereby customers could accumulate Pepsi Points from buying various products these points could be used to by other products, most recently AmazonMP3. * A recent promotion involving the NY Yankees was not well received when not enough free tickets were made available.
  11. 11. PEPSICO LOGO