2. Agenda
Presentation title 2
1/ Tổng quan về các Hoạt Động Bán Hàng hiện nay
2/ Mục tiêu bán hàng
3/ Quy trình xây dựng đội ngũ bán hàng
4/ Hành trình trải nghiệm Khách Hàng và thực thi
Quy trình bán hàng
5/ Các hoạt động hỗ trợ cho đội ngũ BH
6/ Kỹ năng vượt qua phản đối & chốt sale
7/ Phân tịch các hoạt động của đối thủ cạnh tranh
tại điểm bán và các giải pháp thực thi
8/ Lộ trình Triển khai Bán Hàng
3. Overview about Sales Plan
Presentation title 3
Planning
Launch
Synergize scalable
e-commerce
Marketing
Disseminate
standardized
metrics
Trade
Coordinate e-
business
applications
Strategy
Foster holistically
superior
methodologies
Sale
Deploy strategic
networks with
compelling e-
business needs
7. AWARENESS CONSIDERATION PURCHASE SERVICE LOYALTY ADVOCACY
Social /online ads
Search
Direct mail
Word of mouth
Radio, TV, flyers, ads
Reviews
Blog
Infographics
Videos
Media
Website
Shop
Booking
Knowledge base
Emails
Helpdesk/chat
Social media
Application
Offers
Survey
Blog
Social media
Emails
Reviews
Share
Engage
Recommend
CUSTOMER JOURNEY MAP
9. CÁC HOẠT
ĐỘNG HỖ TRỢ
CHO ĐỘI NGŨ
BÁN HÀNG
COSTS
SEGMENT
ENTIRETY
COST LEADERSHIP
Strategy: be the most competitive company
in cost in the entire market
DIFFERENTIATION
DIFFERENTIATION
Strategy: be a distinctive company, recognize for its
uniqueness, quality or personality
COST FOCUS
Strategy: be very competitive in cost in
a particular product or niche
DIFFERENTIATION FOCUS
Strategy: have a differentiated product or
market niche
COMPETITIVE ADVANTAGE: What makes the company strong?
MARKET
SCOPE:
What
part
of
the
market
is
being
targeted?
10. 3
Problem
(What)
1
4
2
Solution / Product
(How)
Customer
(Who)
Same customer, Problem and Product Category
1
DIRECT COMPETITOR
Solving a different problem for the same customer but in
a similar way
2
DIFFERENT PROBLEM
Solving the same problem in a similar way but for
different customers
3
DIFFERENT CUSTOMER (INDUSTRY/VERTICAL)
Solving the same problem for the same customer but
using different approach
4
DIFFERENT PRODUCT CATEGORY
COMPETITOR IDENTIFICATION
11. Areas of focus
B2B market scenarios
• Develop winning strategies to keep ahead of the
competition
• Capitalize on low-hanging fruit to identify a ballpark
value
• Visualize customer directed convergence
Cloud-based opportunities
• Iterative approaches to corporate strategy
• Establish a management framework from the inside
Presentation title 11
12. How we get there
ROI
• Envision multimedia-based
expertise and cross-media
growth strategies
• Visualize quality intellectual
capital
• Engage worldwide
methodologies with web-
enabled technologies
Niche markets
• Pursue scalable customer
service through sustainable
strategies
• Engage top-line web services
with cutting-edge deliverables
Supply chains
• Cultivate one-to-one customer
service with robust ideas
• Maximize timely deliverables
for real-time schemas
Presentation title 12
13. Timeline
Presentation title 13
Synergize scalable e-
commerce
Sep 20XX
Disseminate standardized
metrics
Nov 20XX
Coordinate e-business
applications
Jan 20XX
Foster holistically superior
methodologies
Mar 20XX
Deploy strategic networks with
compelling e-business needs
May 20XX
14. Summary
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile
workflows. We thrive because of our market knowledge and great
team behind our product. As our CEO says, "Efficiencies will come
from proactively transforming how we do business."
Presentation title 14