2. Not for profits are having to find new ways to
create opportunities. With so many going
after the same customers and dollars, today’s
NFP’s need to be more creative than ever.
Tight economic conditions can breed
innovation.
2
3. Resource scarcity means
donors, volunteers, corporate
sponsors, government funders and the public
are all looking for ways to maximize not-for-
profit program impact.
3
4. Key areas important to innovation and
fostering a culture of innovation within your
organizations are:
1. Fund Raising
2. Expanding reach
3. Mission delivery
4. Resource utilization
4
6. As with any business you first need to know:
1. Who you’re customers are
2. What they’re looking for (what motivates them)
3. How you can deliver on their needs and the
mission of the organization
6
7. What your customers want:
1. Ways to participate in new and meaningful ways
2. Engagement and meaning
3. Community
4. Direct result related to what they care about
7
8. At bottom we are all looking for cost effective
ways to engage current and new
audiences, retain new audiences, break through
the clutter, compete for dollars, and fulfill our
mission.
8
9. At DONOVAN we look outside the usual and
look for examples in other environments that
can help us innovate in the not-for-profit space.
Best and emerging practices can and should be
leveraged and used as starting points for
innovation within NFP’s.
9
11. Leveraging interactivity and social media
Pass a Paw
Engagement with new audiences
Fresh approach
Cost-effective deployment
Community building – activating champion
networks
11
16. Leveraging media in surprising ways
Local and international examples of
‘guerilla’ marketing
Break through the clutter
Fresh approaches that build exponential
awareness
Cost-effective media
16
