Social Business Fundamentals 3User-Centred Design in Social Business
@Folletto
#sbf3
DesignTechnology                Psychology        HYBRID PROFESSIONAL
WHAT DOESUSER-CENTERED DESIGNMEAN?
Bad intranet design will cost$50-100 billion per year in lostemployee productivity in 2001.                               ...
USER CENTERED DESIGN: ISO 13407 (1999)6 STEPS, ITERATING                                          Specify the             ...
Visual Design    System Architecture  UX & Interaction Design                    Back/Front DevelopmentInformation Archite...
UX investments madein the concept phasereduce product development cyclesby 33-50%.                                      St...
Those who skip ease of use in thedesign phase can end upspending 80% of their servicecosts on unforeseen userrequirements ...
11
What is beautiful is usableTractinsky, Katz, Ikar (2000)                                12
Useful is not enough.Functional is not enough.  Working is not enough.   Usable is not enough.                            13
Human.         14
Person & Professional                        15
Design                                              Cost of    alternatives                                        changeR...
Strategy                    Research                                        Design                                        ...
TOOL 1WHY
If I’d asked peoplewhat they wanted,they’d have askedfor a faster horse.                      Attributed to Henry Ford
Why?       20
Why do youneed a faster   horse?                21
Back to theNEEDS              22
23
Extrinsic vs Intrinsic      Motivations                         24
Extrinsic                     Intrinsic‣   Money reward              ‣   Peer appreciation‣   Prizes                    ‣ ...
Thanks to Serena Facchinetti   26
TOOL 2SHOW
Resistanceto Change             @solarflare   28
This is the solutionto your problems.                       Which problems?                                         29
1                       2                      3Resistance to change   Make the issue explicit   Accept to change         ...
This is whybottom-up works.                   31
Give a new thing, herald it as “mission critical”+ Don’t give time to use it= Contradictory signal                        ...
It doesn’t matter if it’s useful, if it’s not accepted.                                                          33
TOOL 3FEEDBACK
Feedback loop                35
SMALL INCREMENTAL STEPS                          36
Playful design(Gamification)                 37
To complicate is easy,to simplify is hard.To complicate, just add,everyone is able to complicate.Few are able to simplify....
Davide Casali HEAD OF DESIGNdavide.casali@dachisgroup.com                                39
Thank you.             40
Upcoming SlideShare
Loading in …5
×

User-Centred Design in Social Business

2,967 views

Published on

User-centred design (UCD) is an approach for designing a system or set of systems that puts the capabilities and needs of users at the centre of the process.

In this presentation we cover the benefits of applying UCD to the design of internal business or collaboration systems, how it can be used in practice within a social business project and leave you with three practical ideas for things you can start doing in your work to take advantage of it.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,967
On SlideShare
0
From Embeds
0
Number of Embeds
67
Actions
Shares
0
Downloads
35
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

User-Centred Design in Social Business

  1. 1. Social Business Fundamentals 3User-Centred Design in Social Business
  2. 2. @Folletto
  3. 3. #sbf3
  4. 4. DesignTechnology Psychology HYBRID PROFESSIONAL
  5. 5. WHAT DOESUSER-CENTERED DESIGNMEAN?
  6. 6. Bad intranet design will cost$50-100 billion per year in lostemployee productivity in 2001. Nielsen J. Discount Usability for the Web
  7. 7. USER CENTERED DESIGN: ISO 13407 (1999)6 STEPS, ITERATING Specify the user & organizational requirements Understand & ProduceIdentify need of user specify the design centered design context of use solutions Evaluate design against requirements System meets specified functional, user & organizational requirements 7
  8. 8. Visual Design System Architecture UX & Interaction Design Back/Front DevelopmentInformation Architecture System Integration Research & Workshops Launch & Adoption Vision & Strategy Community Management ITERATIVE & USER CENTERED DESIGN & DEVELOPMENT PROCESS 8
  9. 9. UX investments madein the concept phasereduce product development cyclesby 33-50%. Strategic Data Systems Special Report: Design Business Impacts and ROI
  10. 10. Those who skip ease of use in thedesign phase can end upspending 80% of their servicecosts on unforeseen userrequirements down the road. IBM Cost Justifying Ease of Use: Complex Solutions are Problems
  11. 11. 11
  12. 12. What is beautiful is usableTractinsky, Katz, Ikar (2000) 12
  13. 13. Useful is not enough.Functional is not enough. Working is not enough. Usable is not enough. 13
  14. 14. Human. 14
  15. 15. Person & Professional 15
  16. 16. Design Cost of alternatives changeRESEARCH & DESIGN DEVELOPMENT DEPLOYMENT PHASE PHASE PHASE From Bias & Mayhew (1994), thanks to Serena Facchinetti 16
  17. 17. Strategy Research Design DevelopmentCONTINUOUS AGILEOur phases aren’t strict, but blend and overlapnaturally one in the other with a cross-disciplinaryproject team and iteratively improving the final result. 17
  18. 18. TOOL 1WHY
  19. 19. If I’d asked peoplewhat they wanted,they’d have askedfor a faster horse. Attributed to Henry Ford
  20. 20. Why? 20
  21. 21. Why do youneed a faster horse? 21
  22. 22. Back to theNEEDS 22
  23. 23. 23
  24. 24. Extrinsic vs Intrinsic Motivations 24
  25. 25. Extrinsic Intrinsic‣ Money reward ‣ Peer appreciation‣ Prizes ‣ Passion‣ Boosts repetitive tasks ‣ Boosts creativity 25
  26. 26. Thanks to Serena Facchinetti 26
  27. 27. TOOL 2SHOW
  28. 28. Resistanceto Change @solarflare 28
  29. 29. This is the solutionto your problems. Which problems? 29
  30. 30. 1 2 3Resistance to change Make the issue explicit Accept to change 30
  31. 31. This is whybottom-up works. 31
  32. 32. Give a new thing, herald it as “mission critical”+ Don’t give time to use it= Contradictory signal 32
  33. 33. It doesn’t matter if it’s useful, if it’s not accepted. 33
  34. 34. TOOL 3FEEDBACK
  35. 35. Feedback loop 35
  36. 36. SMALL INCREMENTAL STEPS 36
  37. 37. Playful design(Gamification) 37
  38. 38. To complicate is easy,to simplify is hard.To complicate, just add,everyone is able to complicate.Few are able to simplify. Bruno Munari
  39. 39. Davide Casali HEAD OF DESIGNdavide.casali@dachisgroup.com 39
  40. 40. Thank you. 40

×