The document discusses how advertising is changing and may no longer be called advertising in the future. It provides examples of creative advertising campaigns from various brands like Old Spice, Gatorade, Tropicana, Livestrong, IKEA, Heineken, Bud Light and others that used fresh ideas and techniques beyond traditional advertising. The clients in one case took a show away because the creative work went beyond what was expected. Overall it advocates that any media or technique can work if creative thinking and new ideas are used at the heart of the work.

4. “ Advertising is
changing … and itʼs
just a matter of time
before itʼs not called
”
“advertising” any more

5. “ Oh, the clients took the
show away from us
”

6. “ Any technique or
media can work, if
creative thinking and
fresh ideas lie at the
workʼs heart

7. Old Spice|The Man Your Man Could Smell Like

9. Text
Old Spice Man Proposal

10. Old Spice Man and Latvia

11. Monopoly City Streets Online Game

12. Gatorade Replay Campaign

13. “ i dont care if its an ad
commercial, i just think
its sweet. :)
”

14. Tropicana Arctic Sun

15. Livestrong Campaign

16. IKEA Interactive Catalogue

21. Phillips Cinema - Parallel Lines

22. Heineken
Football Match vs Classical Concert

32. Range Rover - Sword Collector

33. Argentina New Film Festival 2009

34. Young Director Awards - Drama Queen

35. Bud Light - Amy

36. Bud Light - Paintball

37. Bud Light - Arrival