Ideas using real time data by Charles Clapshaw

1. L I V E
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2. R E A L T I M E T H I N K I N G
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IDEAS USING REAL-TIME DATA

3. Why?

4. Why NOT?

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6. sounds awful!

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A. “no time to think”
B. 24/7 approvals
C. just post anything

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there
must
be
a
better
way

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there
must
be
a
better
way (PLEASE)

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or….

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*welcome to marketing 3.0

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FYI - marketing 2.0
Innovation in the face of technology,
thanks to TV
(in 1962)

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So how do we?

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don’t start here
(it’s BAU)
boring as usual

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Become a SPOTTER

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Start here

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build
cultural
calendars

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BUT DON’T FORGET
DATA GIVES INSIGHTS
BUT NOT
ENTERTAINMENT

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2 approaches to use data
with ideas:
- reactive
- proactive

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REACTIVE DATA
- harvesting data to spark
ideas
- build on existing momentum

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e.g.
The Purrari….

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PROACTIVE DATA
- create a thrilling idea
designed to create data
- find an engaging way to
use this data

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Awesome!
How?

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brand territories

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MAGNITUDE

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QUESTIONS?

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the end
or is it?

47. thank you :-)
charles.clapshaw@digitalartsnetwork.com
mobile +66 92 838 4415
@charlesclapshaw