Why vendor lock-in might be the right strategy for your business.

1. Leveraging Google Cloud’s AI
Services

3. Overview
- Why Google?
- Why services?
- Which services are available?
- What about vendor lock-in?

4. Why Google?

5. Because I’m a Google fanboy!

6. Source: https://ai.google

10. The biggest impact of artificial intelligence will
be to help humans make discoveries
we couldn’t make on our own.
David Rotman - MIT Technology Review

11. Ok let’s do AI!

12. Building an AI powered application as an
AI Engineer goes like this:

13. Gather qualitative
data
Analyse data
Choose your
AI tooling
Build & Test your AI
model
Profit €€
AI Engineer approach

14. Ok, doesn’t seem that hard. Let’s do this as a
normal software developer

15. Gather qualitative
data
Analyse data
Choose your
AI tooling
Build & Test your AI
model
Profit €€
Developer approach
Domain knowledge is key!

16. I will always choose a lazy person to do a
difficult job because a lazy person will find an
easy way to do it.
Bill Gates (or so the internet would like us to think)

17. I will always choose a lazy person to do a
difficult job because a lazy person will find an
cloud service to do it.
Matteus Deloge

18. What cloud service will we connect to?
?
API call

19. Evolution of cloud services: developer effort
Infrastructure as a
Service
Platform as a
Service
Software as a
Service
Functions as a
Service

20. Evolution of cloud services: developer effort
Infrastructure as a
Service
Platform as a
Service
Software as a
Service
Functions as a
Service
AI as a Service

21. Evolution of cloud services: developer effort
Infrastructure as a
Service
Platform as a
Service
Software as a
Service
Functions as a
Service
<ANY> Service

22. Functionally identical for a mobile developer
IaaS
PaaS
SaaS
FaaS
AIaaS
...
API Calls = identical

23. Which AI services does Google offer?

24. AI Hub AI Building blocks AI Platform

25. AI Hub

28. AI Building Blocks

36. AI Platform

38. DEMO: AUTO ML

39. The App
Find my dog

40. AutoML Vision Dashboard
Dashboard link

41. The App
Find my dog

42. What about vendor lock-in?

43. Do we avoid vendor lock-in by using AI Services
from Google ?

44. No

45. But vendor lock-in isn’t the main concern of
small innovative businesses ...

46. I am speed ...

47. Build vs. Buy
Knowledge
Time
Resources
Unknowns
Fixed functionality
Pricing
Out of control

48. Getting out of vendor lock-in is still an option
Find my dog
- Validate prototype with end-users
- Evaluate business model
- Success?
A. Keep using the validated service
B. Hire a data scientist and build custom
- Failure?
No harm done
No large investments wasted
Tested (fully) functional prototype

49. Thanks for listening!

50. Matteus Deloge
Software Engineer @ Craftworkz
matteus.deloge@craftworkz.be
https://www.linkedin.com/in/matteus-deloge/