2. • Making the choice between traditional and
digital media probably isn’t as easy as it
sounds.
• Digital media and traditional media are two
sides of a very different coin.
3. TRADITIONAL
MEDIA
Traditional media refers to mediums that are part of our
culture for over half a century. These forms include
television, radio, print advertisements, and billboards.
4. DIGITAL
MEDIA
Digital media refers to audio, video, and image content that has
been encoded. Encoding content involves converting audio and
video input into digital media formats. Typically, this includes
social networking sites, website advertisements, blogs, vlogs,
and podcasts.
6. THE QUESTION ARISES NOW AS TO WHICH IS
BETTER FOR BUSINESS?
THE FORM OF MEDIA THAT YOU CHOOSE TO USE
FOR MARKETING AND ADVERTISING IS A DECISION
THAT IS CRITICAL TO BUSINESS GROWTH. THIS
DECISION IS LARGELY AFFECTED BY THE
FOLLOWING FACTORS:
8. As time and technology have advanced, marketing has slowly
become a cross-media, multi-platform activity. Digital marketing
techniques can be enhanced when combined with traditional media .
Similarly, traditional media campaigns like print, TV and radio are
often run today with supporting digital elements.
