African Cristal Festival - Miles Murphy, Liquorice South Africa

1. TECH WITH PURPOSE?
2015/10/02

31. "These brands accounted for half the company's growth
in 2014 and grew at twice the rate of the rest of the
business," said Unilever CEO Paul Polman in a
statement.
“Consumers are increasingly demanding responsible
business and responsible brands".

33. Purposeful brands in action

43. The two possibilities of marketing

44. Getting people to buy stuff they don’t
need with money they don’t have to
make themselves feel better about the
fact they work all the time and aren’t
famous

45. To add value richness and purpose and
beauty to products and services, so
economic dignity grows and we all get
happier

46. THANK YOU