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Crescendus™
Tip of the Day: Oct 22, 2016
© Crescendus™ 2016. All Rights Reserved.
www.crescendus.com
Do not ignore the execution aspects before signing a deal!
1. Most business development teams primarily focus on deal identification, negotiations,
finalizing terms and closing contracts. During this phase, the only people involved are
members of business development, finance, marketing and certain product managers.
2. We recommend that before you finalize the deal terms, have wide ranging discussions
between the execution teams of both parties so that they have a good idea of what to
expect when the deal is signed. This includes extensive discussions about every major
process step across R&D, product development, supply chain, IT, sales, post-sales
services, marketing, manufacturing operations, conflict management and revenue
recognition.
3. If step 2 is done correctly, then execution of all deals (e.g. licensing, collaboration, co-
development, co-marketing, sales distribution, OEM, strategic partnering, joint
ventures etc.) will go smoothly.

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Crescendus™- Involve the Execution Teams before signing a Deal! (Tip of the Day: Oct 22, 2016)

  • 1. Crescendus™ Tip of the Day: Oct 22, 2016 © Crescendus™ 2016. All Rights Reserved. www.crescendus.com Do not ignore the execution aspects before signing a deal! 1. Most business development teams primarily focus on deal identification, negotiations, finalizing terms and closing contracts. During this phase, the only people involved are members of business development, finance, marketing and certain product managers. 2. We recommend that before you finalize the deal terms, have wide ranging discussions between the execution teams of both parties so that they have a good idea of what to expect when the deal is signed. This includes extensive discussions about every major process step across R&D, product development, supply chain, IT, sales, post-sales services, marketing, manufacturing operations, conflict management and revenue recognition. 3. If step 2 is done correctly, then execution of all deals (e.g. licensing, collaboration, co- development, co-marketing, sales distribution, OEM, strategic partnering, joint ventures etc.) will go smoothly.