Many terms are swirling around the typography designing world, but most commonly referred to and confused at the same time are a typeface and a font. If you’re still in the middle of understanding these two, we welcome you aboard. You’re not alone. Do you know that sometimes designers also question them?
Today, a design project always requires an understanding of fonts. You have to know which font to use in your project and how to deliver that to your client.
The robot uprising may still be far away in the future, but AI is beginning to look scary for some of us. The advancement in Artificial Intelligence technology has led to some interesting development, on the way to developing a general purpose A.I researchers have come up with a tool known as an image generator.
Things You Can Learn From Popular Fonts of The WorldCreatypeStudio
These two fonts isn’t just very popular and widely used around the world, they also have interesting stories. Let’s get to know them better and perhaps learn a thing or two.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Today, a design project always requires an understanding of fonts. You have to know which font to use in your project and how to deliver that to your client.
The robot uprising may still be far away in the future, but AI is beginning to look scary for some of us. The advancement in Artificial Intelligence technology has led to some interesting development, on the way to developing a general purpose A.I researchers have come up with a tool known as an image generator.
Things You Can Learn From Popular Fonts of The WorldCreatypeStudio
These two fonts isn’t just very popular and widely used around the world, they also have interesting stories. Let’s get to know them better and perhaps learn a thing or two.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Typeface Vs Font : Comprehensive Guide to What You Should Know About These Two
1. Typeface Vs. Font: Comprehensive Guide to What You
Should Know About These Two
Creatype Studio
Many terms are swirling around the typography designing world, but most commonly referred
to and confused at the same time are a typeface and a font. If you’re still in the middle of
understanding these two, we welcome you aboard. You’re not alone. Do you know that
sometimes designers also question them? To discover more about a typeface and font, read our
complete information below.
Definitions
2. Talking about de nitions sound much like college work, but you’ll be surprised to know that
they’re easily identi able — even when you’re used to using them interchangeably. Basically, a
typeface is what we see, and a font is what we use. There you go!
Still, confused? No worries, scroll down again.
Background
3. Okay, it now really looks like a semi-college-paper reading (but don’t worry, it isn’t).
So, over the decades, humanity has been experiencing technological advancement and
digitalized era. Designing today isn’t the same as how it was in the past. We now use desktop
publishing a er the old-school process of analog printers, which were used to create a page
layout. This is where the line between a font and typeface keeps getting thinner and thinner.
The origin of printing itself is something important to note. The machines back then utilized
the whole collection of metal characters for the sake of forming a font. Why metal, you ask?
Because it’s the French meaning of the word “font,” or “fonte” (to be cast in metal), to be exact.
Fonts with similar designs and characteristics would be assembled as a typeface, with each
font possessing a distinguished case for capital (uppercase) and small (lowercase) letters. Since
we haven’t had digital printing back then, these fonts would have to be manually put together
letter per letter. Those metal chunks would be dipped into ink and then pressed on paper to
form something as basic as a page layout. That alone sounds like lots of metal casts, labor
e orts, and operational expenses.
Depending on what you would print, the metal chunks of those fonts come in their own size
and weight. For instance, a font size of 12 points was de nitely di erent from a similar font in
4. size of 18 points. If your letter needs to be printed in bold, you would expect more weight and
size. This makes fonts a part of this broader and larger group of typefaces. To elaborate: an
uppercase, bold Times New Roman 12 point would be completely di erent than a lowercase,
bold Times New Roman 10 point — even when they’re both from the same font family, each is
unique thanks to their size and weight di erences.
Depending on what typeface we’re talking about, it’s important to note that not all will
comprise various fonts. A font, however, is always going to be a subset of a particular typeface
and comes in di erent weights, styles, and sizes.
How did computers a ect our understanding of a typeface and font today? And, is it actually
more complicated than we initially thought? (Insert Roll Safe meme here.)
The rise of computers has opened up so many new experiences and convenience in dealing
with everyday life, and digital typesetting. Remember typesetting history earlier. It was such a
great jump to where we are today because our printing machines don’t require metal and
manual labor anymore to print out one sentence. Typefaces can be used anywhere from
Computer Effects on Both Terms
5. Windows to macOS, from smartphones to PC desktops, and from a simple application like
Paint to a complex one like Adobe.
However, all this convenience comes with the downside of producing confusion between fonts
and typefaces. Take Microso Word on Windows, for example. Their menu Fonts don’t specify
typefaces when you click on the dropdown choices. It happens from the primary navigation, as
well as in tertiary and secondary navigation tabs. Microso Word on Apple has the menu
Pages, where fonts basically mean typefaces and not otherwise.
I honestly think that our confusion stems from our unfamiliarity with the less-used word
“typeface.” We’re so exposed and used to the word fonts on the applications we mostly use.
Hence, when we nally learn that there’s another more correct term, we probably still can’t
quite grasp it. It’s also why we’re still confused about the whole thing and probably choose to
not care about these distinctions since it’s too practical.
The Characteristics Difference Between a
Font and Typeface
6. Now that you know the di erence between a font and typeface theoretically, it’s time to see
some examples to set your mind in stone further. You probably have already heard some of
these typefaces:
Times New Roman
Cambria
Garamond
Futura
Georgia
Baskerville
Helvetica
Arial
Rockwell
First order of business here: what distinguishes each font (not each typeface)?
The font’s weight here doesn’t refer to how many kilograms it weighs or how large the le size
is. It’s more about the font’s outline thickness compared to its height. With various fonts
featured inside a typeface, we’ll de nitely see various weights as well. However, it’s more usual
for a typeface to contain four to six weights for its font collection.
Here are the naming conventions for font weights:
Extra-black or ultra-black
Heavy or black
Extra-bold or ultra-bold
Semi-bold or demi-bold
Bold
Medium
Normal or regular
Light
Weight
7. Ultra-light or extra-light
Southwell Brush Script, for instance, is a perfect typeface for those craving handwriting taste
in their creation. Its signature brush font is actually really made from natural hand brushes.
8. This typeface is perfect for wedding designs, labels, stationery, branding projects, logo, and so
many more.
Another important thing besides the weight is the font size because readers will want to read
their text properly, right? The availability of several font sizes will a ect your choice and the
text’s readability later on. Some fonts may work better at larger sizes and vice versa since they
were designed as such.
Summarizing from Adobe, some of the most accepted naming systems for font sizes include:
Poster– The largest range of sizes, typically greater than 72 point
Display– The widest range of sizes, Display goes from 19 all the way to 72 point
Subhead– Meant for larger text, it ranges from 14 to 18 point
Regular– Including the average or default size for reading (12 points), for both print
and the web, Regular spans 10 to 13 point
Size
9. Caption– The smallest range of sizes, Caption usually ranges from 4 to 8 point
If you’re looking for a thick, unique font for projects where readers can see your typography
from far away, why not try Klassik Style Retro Bold Script?
10. Klassik Style boasts retro bold script font inspired by retro design posters, making it perfect
for any project with a vintage ambiance. Its sizes go from 24 px all the way to 72 px.
A font’s style or slope refers to how much it slants from le to right. Sometimes, we choose a
speci c style or slope for our fonts to give them a certain meaning, importance, or impact on
the text.
Some of the common font styles or slopes:
Italic — Who doesn’t know this one? We use such a style to create a cursive font,
which later will a ect the stylistic of our text: key points, foreign words, calligraphic
handwriting, quote, book title, and so many more.
Slant — As the subtler version than italic, a slant may sometimes not seem like it’s
slanted at all when performed in lowercase.
Script or Cursive — Contrary to Slant, this style o ers an exaggerated version of italic
that can look a bit like a calligraphic face.
Style or Slope
11. Swash — Another typographical ourish or exaggeration, including stylized or
embellished serifs, strokes, terminals, etc.
Oblique — Another italic-like slanting font, with a di erence that it only uses the
same glyphs as the roman type does rather than various glyph forms
Note the distinctive, italic slope in the Archive Garamond Italic Pro font.
This font takes its design cues from the ideas of the famous French typeface designer of the
16th century, Claude Garamond.
12. A font should also be legible enough to modify, which is why sometimes it’s called stretch. If
you’re not familiar with this one, we don’t blame you. This one is actually implemented less
o en than the other font characteristics.
When a font is fairly wide, it’s likely marked as:
Expanded
Extended
Wide
When a font is fairly narrow, it’s likely marked as:
Narrow
Condensed
Compressed
An ideal font sample that’s of the condensed-weight variety is Clab.
Width
13. Each letter has small gaps in between, which present advantages when printed huge in
billboard displays and posters. For a close-range reading, though, it’ll be harder to read.
The last characteristic is the serif, which refers to that little extension at the end of the letter’s
bigger stroke within a particular font or whole typeface. If you always hear fonts bearing the
name Serif with them, notice those extensions. Some variations include:
Slab serif
Semi-serif
Alternate capitals
Say hi to Moores Modern Serif, one prime example of a Sans serif.
Serif
14.
15. This typeface provides fonts with no swashes, ourishes, or extensions, making it super
minimalist yet still elegant. Moores can be an ultimate option for designers favoring a sleek
look for their texts since it’ll o er a high level of readability upon reading.
You already know the di erence between a typeface and a font. You also have learned ve font
characteristics that can help you explore your creativity when designing. The last thing we’ll
do here is to present you with several typography assets for the sake of sparking that
inspiration inside your head:
More Examples and Recommendations from
Us
The Rocky Handbrush Typeface
16. We are a sucker for hand brush-like fonts. Designed with a bold scratch in natural textures,
the Rocky reminds me of concert posters or spray paint arts on the road not taken.
Moanster Vintage Stamp
17.
18. Is it weird to say that this one reminds me of that wonderful co ee brew avour from my local
co ee shop? I love how Moanster utilizes the power of vintage vibe combined with monoline
font. Some letters come with multiple ligatures and alternate, hence adding more retro aspects
onto it.
Gisella Anistasy Lovely Script
19. Lovey-dovey may be the best adjective to describe this font, and yes, I can’t stop looking at it
like heart eyes emoji. Do you want to throw on something romantic over your text? I suggest
you try this one, thanks to its modern calligraphy designed in a lovely and classy way.
Karllina Handwriting Signature
20.
21. While I’m still stalking the Internet to search about who Karllina this font refers to, I also
highly encourage you to incorporate this one into one of your projects. Especially ones that
miss natural signature script for elegance factor.
Graffity Stylish Graffiti Street Style
22. Let’s close this recommendation list with something quirky yet powerful: Gra ty Stylish. This
font lets me unleash my street art side into my typography design projects, which resulted in
amazing mural-like creations in my texts.
Knowing the di erence between a typeface and a font isn’t the only thing you’re going to
bring back home today. While it’s true that people may still use them interchangeably without
knowing what’s correct, you can have a small part in xing that by doing something easy.
Share this article with your acquaintances, colleagues, friends, and more! Yes, that’s it. Easy as
that.
And, remember not to be fun police just because someone mistook these two terms. The goal
of understanding a typeface and font is entirely about your decision to use each term correctly
in the future. We thus wish you all the best in your typography design journey!
Many thanks
Appreciating Both Typefaces and Fonts