6. 5 SEO
Variety
Keywords Strategy
Results
Authenticity
7. 6 Content Solves Everything!
Traditional
Digital
Integration
Social uses:
Customer Service
Lead generation
Adding value to commoditized industries
Thought leadership and Brand Awareness
Managing reputation
Community/Culture
Intranets
Retaining, Educating & Engaging
8. 7
The Art of Curating
Look FInd
Discover
1. Research Seek
Organize
Collect Compilate
2. Compile Gather
News Give Credit Post it
3. Thoughts Disagree Agree