The following are the highlights of Pinterest demographics & user activity: 1. 4/5th of the Pinterest users (80%) are female, and 1/5th of them (20%) are male. 2. Female users are more active on Pinterest as they do 92% of all pinning, men account for only 8% of the pins. 3. An average active female user made 158 pins over the past year. 4. 32% of the pinning happen during the core work day (10am to 4pm) and 18% of the pinning happens in the late night 9pm to midnight. 5. The following are the popular categories among women pinners: "Food & Drink" account for 20% of the pins, "DIY (Do-It-Yourself) & Crafts" account for 12% of the pins and "Home Decor" account for 11% of the pins.