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ngage Marketing Services


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ngage Marketing Services

  1. 1. The New Rules of Digital Engagement The past several years have seen significant changes in the marketplace landscape. Perhaps none more profound than the new challenges today’s digital consumer has created for company marketing and sales staffs. The modern buyer’s adoption and access to digital information and communication channels requires today’s marketer to develop programs served by multiple touches, measured by sophisticated technologies, and where data analysis is king. With this abundance of readily available information, modern B2B Buyers are seeking and finding more information on their own—and are further along in the purchase decision-making path before engaging Sales. As a result, Sales and Marketing professionals must connect with customers at an earlier stage, helping them toward a buying decision as an "insight provider," as opposed to a “product pusher,” through an intelligent, dynamic nurturing cycle. It's a daunting new world made more so by the fact that marketers are constrained by limited budgets and staff. Exacerbating this already challenging situation is recognition by many marketers that they fall short compared to the competencies of an "ideal" marketer in five essential areas—marketing technology, analytics, conversion, engagement, and targeting. 70% of the buying cycle is complete before sales engage. - Forrester 2011
  2. 2. Bridging the Competency Gap ngage Marketing Services helps companies fully develop and execute effective digital marketing initiatives through delivery of specialized services and/or in augmenting existing staff. We combine talent, technology and partnership with our clients to build connected brands through some of today’s most sophisticated marketing solutions. Our marketing technology experts help you make sense of the rapidly evolving world of online marketing, from “traditional” email marketing to the current frontier of social media or advanced marketing automation to… whatever might be next. We combine talent, technology and a partnership with our clients to build connected brands through the application of today’s most sophisticated marketing technologies. We strategize. We measure. We create. We innovate. We do it all without losing sight that the primary goal is—must be—attaining a significant ROI for our client’s business. Otherwise what’s the point? Marketing automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, reporting and other core components with one solution that streamlines marketing processes and shares data with sales. ngage Marketing Services provide companies with the strategies, tools, resources and support to reach the right people at the right time with the right information in their buying process. Our Marketing Automation professionals are tech savvy marketers who bridge the gap between IT and marketing and who are as skilled at storytelling as they are at analytics and statistics. We take an integrated approach to managing your Marketing Automation campaigns from design, execution, and report generation. Our team is skilled in all aspects of marketing automation campaign management, including:  Content development  Campaign execution  Lead scoring, nurturing, reporting, follow-up  Lead management (lead database creation, lead nurturing, lead scoring)  Segmentation and list management  Batch email marketing and newsletters  Automated drip campaign  WYSIWYG landing pages and lead capture forms  Web activity tracking  Lead reporting & campaigns analytics  Campaign metrics and ROI reporting  Instant Salesforce CRM integration 68% Revenue Increase from Marketing Automation - 2012 Gleanster Research
  3. 3. Marketing Automation is advanced leading edge technology with B2B and B2C companies achieving significant results ranging from reduced marketing costs and better measurement to increased revenue and profitability. If you are ready to explore the benefits of Marketing Automation, you are taking a crucial step in gaining a competitive advantage. In taking this pioneering approach, we can promise you an exciting road ahead. Your assumptions about marketing & sales will be challenged and changed, but we’ll be with you every step of the way. In the end you will find that you know your market, customers/prospects and company more completely—which will impact both your brand position and your bottom line. Want more information? Please contact ngage Marketing Services at 513-338-8810 or visit us on the web at