2. The New Rules of Digital Engagement
The past several years have seen significant changes in the marketplace landscape. Perhaps
none more profound than the new challenges today’s digital consumer has created for company
marketing and sales staffs. The modern buyer’s adoption and access to digital information and
communication channels requires today’s marketer to develop programs served by multiple
touches, measured by sophisticated technologies, and where data analysis is king.
With this abundance of readily available information, modern B2B Buyers are seeking and
finding more information on their own—and are further along in the purchase decision-making
path before engaging Sales. As a result, Sales and Marketing professionals must connect with
customers at an earlier stage, helping them toward a buying decision as an "insight provider," as
opposed to a
“product
pusher,” through
an intelligent,
dynamic
nurturing cycle.
It's a daunting
new world made
more so by the
fact that
marketers are
constrained by
limited budgets
and staff.
Exacerbating this
already
challenging
situation is
recognition by
many marketers
that they fall
short compared
to the
competencies of
an "ideal" marketer in five essential areas—marketing technology, analytics, conversion,
engagement, and targeting.
70% of the buying cycle is complete before sales engage.
- Forrester 2011

3. Bridging the Competency Gap
ngage Marketing Services helps companies fully develop and execute effective digital
marketing initiatives through delivery of specialized services and/or in augmenting existing staff.
We combine talent, technology and partnership with our clients to build connected brands
through some of today’s most sophisticated marketing solutions.
Our marketing technology experts help you make sense of the rapidly
evolving world of online marketing, from “traditional” email
marketing to the current frontier of social media or advanced
marketing automation to… whatever might be next.
We combine talent, technology and a partnership with our clients to
build connected brands through the application of today’s most
sophisticated marketing technologies. We strategize. We measure.
We create. We innovate. We do it all without losing sight that the
primary goal is—must be—attaining a significant ROI for our client’s
business. Otherwise what’s the point?
Marketing automation replaces separate systems for email, web
visitor tracking, lead scoring, nurture campaigns, campaign
management, reporting and other core components with one solution
that streamlines
marketing processes and shares data with
sales.
ngage Marketing Services provide
companies with the strategies, tools, resources
and support to reach the right people at the
right time with the right information in their
buying process. Our Marketing Automation
professionals are tech savvy marketers who
bridge the gap between IT and marketing and who are as skilled at storytelling as they are at
analytics and statistics.
We take an integrated approach to managing your Marketing Automation campaigns from
design, execution, and report generation. Our team is skilled in all aspects of marketing
automation campaign management, including:
 Content development
 Campaign execution
 Lead scoring, nurturing, reporting, follow-up
 Lead management (lead database creation, lead nurturing, lead scoring)
 Segmentation and list management
 Batch email marketing and newsletters
 Automated drip campaign
 WYSIWYG landing pages and lead capture forms
 Web activity tracking
 Lead reporting & campaigns analytics
 Campaign metrics and ROI reporting
 Instant Salesforce CRM integration
68% Revenue Increase
from Marketing
Automation
- 2012 Gleanster Research

4. Marketing
Automation is
advanced leading
edge technology
with B2B and B2C
companies
achieving
significant results
ranging from
reduced marketing
costs and better
measurement to
increased revenue
and profitability. If
you are ready to
explore the
benefits of
Marketing
Automation, you
are taking a crucial
step in gaining a competitive advantage.
In taking this pioneering approach, we can promise you an exciting road ahead. Your
assumptions about marketing & sales will be challenged and changed, but we’ll be with you
every step of the way. In the end you will find that you know your market, customers/prospects
and company more completely—which will impact both your brand position and your bottom
line.
Want more information? Please contact ngage Marketing Services at 513-338-8810 or visit us
on the web at http://www.ngagemarketingservices.com/