Cowlar is a fitbit for cows

1. Improve herd health
Optimize dairy operations
Maximize milk yield

2. THE GLOBAL FOOD CHALLENGE
By 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production
Source: Eric Schmidt’s Farm 2050 initiative
10bn
POPULATION BY 2050
70%
INCREASE IN FOOD PRODUCTION

3. Global Sales of Milk exceed
$1 Trillion
every year

4. Yields Diseases Reproduction Tracking
Pakistan India China Colombia Indonesia
500,000 300,000 600,000 225,000 140,000
tons tons tons tons tons
750,000Number of farmers supplying Milk to Nestle

5. WWW.COWLAR.COMWWW.COWLAR.COM
Emerging Markets
Primitive
Agri-practices
Low Milk Yield
Dairy is Complicated

6. THE SMART COLLAR FOR COWS
Cowlar tracks temperature, activity
and monitors cow behaviour to
provide farmers with action-able
text message alerts

7. BASE
Online
Dashboard
Cellular
Tower
SMS Alerts Robo-Call
How it works..
Solar powered
base with 4 km
range
Waterproof,
rugged smart
collar

8. Improve Milk
Production
Get actionable
recommendations on how
to maximise yield &
avoid milk loss
Early Disease
Detection
Cowlar looks for signs &
symptoms of diseases.
Get alerts at an early
stage
Boost
Reproduction
rates
Never miss a heat cycle
with Cowlar. Dairy farms
can lose up to $400 if
they miss a heat cycle.
Real Time insights
& Alerts
Monitor from anywhere,
at anytime with SMS
alerts in any language or
an automated phone call
ACTION-ABLE RECOMMENDATIONS
via TEXT MESSAGES

9. $50()
Monthly income /cow
2,500+
units Pre-ordered
150
Pilots at farms

10. MARKET
$400
Billion
Market
300Million

11. BUSINESS MODEL
Cost
$69
Subscription
$3/mo
Revenue at
50k cowlars
$9
Million
Includes three months of
free recommendations
Recur Rev
$2
Million

12. TRACTION
Global Finalist
Top 30 Impact
Startup
Runner-up
(Agriculture) 1st Prize
Global
Finalist
Selected
S 2016
$50()
Monthly income /cow
2,500+
units Pre-ordered
150
Pilots at farms

13. GLOBAL DISTRIBUTION STRATEGY
USA
Mexico
Columbia
Brazil
Nigeria Vietnam
Ireland
Poland
India
Launching Cowlar in these countries by Q3 of 2016
Australia
Pakistan

14. COMPETITION
Health
Monitoring
Geo-
Fence
Heat
detection
Disease
Detection
Mobile
&Web
portal
Battery
Life
User
interface
Agnostic
Price Subscription
Cowlar ● ● ● ● ● 180d ● $69 $3 /cow/mo
Silent
Herdsman
● - ● ● ● 60d $160 NA
Moocall ● - ● - - 30d $299 NA
Dairy Master ● ● - ● 5yr $150 $5000/yr
E-Cow ● - ● ● ● 8yrs NA NA
Bella Ag ● - ● - - 5yrs $75 $1250/yr
Tekvet ● - ● - - NA NA NA
Connecterra ● ● ● - ● NA NA NA
SCR Dairy ● - ● - - NA NA NA
*subject to change

15. IMPACT –LOCAL VS GLOBAL
5%
12%
$50 Billion
$120 Billion$4.2 Billion
$2 Billion
Yield
Improvement

16. www.cowlar.com
facebook.com/cowlar