Automate Winning InMails on LinkedIn
•Download as PPTX, PDF•
1 like•418 views
Are you a recruiter or manager engaging talent with InMail? Learn tricks on how to tap a mostly-passive talent audience with your messaging tactics. LinkedIn's data tells us that the more you have in common with our members, the more likely they are to reply to your InMails. LinkedIn Recruiter now has built-in shortcuts for finding commonalities with passive candidates and the cues and connection paths that will lead you to a more inclined candidate on LinkedIn.
Recommended
Recommended
More Related Content
Similar to Automate Winning InMails on LinkedIn
Similar to Automate Winning InMails on LinkedIn (20)
Recently uploaded
Recently uploaded (20)
Automate Winning InMails on LinkedIn
- 1. Brand | Post | Source Automate Winning InMail Templates Cory Welsh Customer Education Consultant LinkedIn – Customer Success
- 2. 1. Know your Audience: Refine your Search 2. Data-driven tactics for InMail effectiveness 3. Leverage things in common: new InMail experience Agenda ©2015 LinkedIn Corporation. All Rights Reserved.
- 3. 2M+ PHILIPPINES 1M+ SINGAPORE 3M+ INDONESIA 1M+ MALAYSIA 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 5M+ CHINA 380M+ Global members 2 members/sec 30M+ current students 80% passive candidates Who’s on LinkedIn… and why? ©2015 LinkedIn Corporation. All Rights Reserved.
- 4. Personalized Search Lets you Filter and Edit ©2015 LinkedIn Corporation. All Rights Reserved.
- 5. Personalized Search Lets you Filter and Edit ©2015 LinkedIn Corporation. All Rights Reserved.
- 6. Use Multiple Searches to Tap the Same Talent ©2015 LinkedIn Corporation. All Rights Reserved.
- 7. Find an [In] and Get Creative ©2015 LinkedIn Corporation. All Rights Reserved.
- 8. Find an [In] and Get Creative ©2015 LinkedIn Corporation. All Rights Reserved.
- 9. Create Strategic Templates that you can Customize ©2015 LinkedIn Corporation. All Rights Reserved.
- 10. Leverage things you have in common ©2015 LinkedIn Corporation. All Rights Reserved.
- 11. Leverage things you have in common ©2015 LinkedIn Corporation. All Rights Reserved.
- 12. Do Start a conversation Be brief (think mobile!) Personalize the message Use a compelling subject line Don’t Ask for a resume Focus on the job opportunity Include the job title in the subject line Open with “we” Consider Passive Talent ©2015 LinkedIn Corporation. All Rights Reserved.
- 13. ©2014 LinkedIn Corporation. All Rights Reserved.
Editor's Notes
- Part of my job is identifying ways to help you improve your LinkedIn usage and experience, so I am excited to cover how to grow your Follower base on LinkedIn through your Company Page and to market yourself as a leading company in your industry. To get started I’m going to get everyone active! You’ll see a participants box on the right hand side of the page. There, you can chat questions to me during the presentation. Don’t worry – I will either answer your questions during the presentation or at the end we’ve got a few minutes for a Q&A as well. Now, do you see the raised hand, green check, and red x icons? Ok, I’ll give everyone a quick second to locate. Please click on one of those to test out the features. PAUSE Great – looks like we’re all set! Today, we’re going to cover the “why” behind your Company Page and yes, some data and statistics of the market you’re targeting. We’ll also talk about how to set up a stellar Company Page, attracting an audience, and engaging that audience. Finally, we’ll do a brief in product demonstration. After the call is over, I’ll send out a recording of the call along with some best practices tip sheets on Company Page Updates.
- DEMO: Company description-sell employment brand and overall introduction to the company How to add designated admins How to add/what are sponsored content Images Specialities Featured Group Analytics: Analytics Now, it’s time for the fun part – seeing who actually is engaging with your updates! Ok, that may be a nerdy thing for me to say, but I think it’s interesting seeing your updates (or marketing campaign) in action and what reaction your audience gave it. In your Company Page, if you are the administrator, you will be able to see an “Analytics” tab, which houses all of the data to let you know how many people your update got out to and what that audience did with it. Explaining the data: Reach (or impressions): The number of times your updates were seen on a daily basis. Essentially – how many pairs of eyeballs your update got out to Engagement: The number of times members clicked, liked, commented on, and shared your content. Essentially – the percentage of how many people took action on your update. Follower Demographics A breakdown of who's following your company using 5 types of demographic data - seniority, industry, job function, company size, and more. Types of Followers – Organic vs Acquired Organic - Followers you gained naturally, without advertising. Acquired - Followers you gained through Sponsored Updates and/or Company Follow Ads. Does anyone have any questions about the data? PAUSE – sip of water
- The LinkedIn network is a dynamic network of professionals, growing at a rapid pace… For example, did you know that there are over 20M members who have raised their hands as volunteers (volunteer and causes section)
- DANIEL Change screenshots to *software engineer* Include screenshot of saved searches with alerts
- DANIEL Change screenshots to *software engineer* Include screenshot of saved searches with alerts
- DANIEL Change screenshots to *software engineer* Include screenshot of saved searches with alerts
- Today, we are going to talk about what our member data tells us works amongst an audience of mostly passive talent. In an increasingly mobile landscape, it’s important to think about every way that we can draw a connection between [and build rapport] with the audience who we are reaching out to. Can anyone guess how many companies the average member follows on Linkedin? On average, each LinkedIn member follows about six companies on LinkedIn – so followers are likely to already have a pretty strong interest in your company. People who follow your company on LinkedIn are 81% more likely to respond to your InMail than those who don’t. Use the “Company Followers” filter to find them InMail messages are a direct reflection of your company. While your message may have verbiage around the opportunity you hope to fill…What is reflected back to the person you are contacting are the things that are important to them and whether or not you, your opportunity and your company are right for them.
- Today, we are going to talk about what our member data tells us works amongst an audience of mostly passive talent. In an increasingly mobile landscape, it’s important to think about every way that we can draw a connection between [and build rapport] with the audience who we are reaching out to. Can anyone guess how many companies the average member follows on Linkedin? On average, each LinkedIn member follows about six companies on LinkedIn – so followers are likely to already have a pretty strong interest in your company. People who follow your company on LinkedIn are 81% more likely to respond to your InMail than those who don’t. Use the “Company Followers” filter to find them InMail messages are a direct reflection of your company. While your message may have verbiage around the opportunity you hope to fill…What is reflected back to the person you are contacting are the things that are important to them and whether or not you, your opportunity and your company are right for them.
- Referrals – 2nd degree connections or connection path (work or school) Company Followers – 81% response Groups – 21% response Commonality – education; work in the same industry; something on their profile that you can point out or share interest Expertise Request – category and asking to learn more about their skill set (Steph examples) Give to Get – industry knowledge; resume writing;
- Include a screenshot of Projects to begin (of software engineers). Highlight venn diagram for things you have in common Highlight shortcut for templates with four recent templates LinkedIn Recruiter will also highlight <CLICK> when you’ve worked at the same company as someone you’re targeting – <CLICK>which is a great way to establish common ground. Referencing a former employer in common increases your chances <CLICK> of getting an InMail response by 27% Use the “My Groups” filter to find people who are members of the same groups you’ve joined. It’s a good idea to take a look at some of the recent popular discussions in these groups and bring them up as a conversation starter in your InMail. You’re 21% more likely to get a response from a candidate when you send an InMail to someone who shares a group with you.
- Include a screenshot of Projects to begin (of software engineers). Highlight venn diagram for things you have in common Highlight shortcut for templates with four recent templates LinkedIn Recruiter will also highlight <CLICK> when you’ve worked at the same company as someone you’re targeting – <CLICK>which is a great way to establish common ground. Referencing a former employer in common increases your chances <CLICK> of getting an InMail response by 27% Use the “My Groups” filter to find people who are members of the same groups you’ve joined. It’s a good idea to take a look at some of the recent popular discussions in these groups and bring them up as a conversation starter in your InMail. You’re 21% more likely to get a response from a candidate when you send an InMail to someone who shares a group with you.
- In our messaging to prospects, we have to keep in mind that LinkedIn is a social networking site, not a job board. Imagine LinkedIn to be the equivalent of networking event where you are meeting new people. If you are like most recruiters I know, you would start a conversation, probably find something in common, and then if it made sense, you would move on to opportunities you have available that they might be interested in. If you found that maybe they might not work out, you’d be likely to ask for referrals. Reaching out to members on LinkedIn is no different, except you aren’t physically face to face with the person. When writing messages for members on LinkedIn – whether or not they are actively seeking employment, you want to write as though you are starting a conversation --- keep it short and to the point, make it as personalized as possible by focusing on their skills and information in their profile, be authentically you, emphasize the opportunity for growth, and if you have shared connections, leverage them! In the event they reply that they are uninterested or unavailable, don’t be afraid to ask for referrals in the event they are unavailable or uninterested at the moment. How many of you keep some of these in mind when writing InMail messages? Do: Click for Build 1 Say: And just like you wouldn’t start every conversation the same way, or talk only about a job when first meeting some one --- avoid making the message sound like an impersonal template, don’t focus only on the job, and don’t include the job description in the template. ------------------- We offer a weekly instructor led session on how to be more effective with your inmails but I wanted to touch on a few points. For your initial message to potential candidates, be sure to focus on selling the conversation, not the job you are trying to fill. Remember, you are contacting a mostly passive candidate audience and it is more about their career goals and what you can offer them as opposed to what you need (i.e., I have a job to fill, my company is hiring, we need people like you, etc.) When writing your message, be detailed but brief and offer some next steps/call to action. Your goal is to start a conversation with the member and not necessarily to ask them if they want to apply. Start by getting their attention and getting them talking. It's also a good idea to ask for referrals. Inside Opinion: On someone’s profile, you can see any of your co-workers who at sometime in their past, worked or went to school with the person at the same place/time. So you could reach out to Sherine and ask if she knew Elaine when they worked at UofC together in 2010. Remember: LinkedIn is not a job board. Try to avoid pasting job descriptions into the InMail message (our InMails are sent in plain text format and, therefore, you lose all the nice formatting you have in your word processing software). Also, since passive candidates are not likely to seek out information on their own, avoid asking them to take next steps that will take them out of the LinkedIn environment.