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Writing For Public Relations: Simplifying Messages
The document discusses the limitations of using a SWOT analysis for public relations, emphasizing the importance of crafting simplified and effective core messages. It highlights the competitive nature of marketing products like apples, discussing their strengths, weaknesses, opportunities, and threats in the context of other fruits. The author, Richard Becker, stresses the need to consider customer preferences and environmental factors when developing marketing strategies.
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Writing For Public Relations: Simplifying Messages
- 1. CORE SWOT Simplifying Messages. (Why A SWOT Is Not Enough.) Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 2. SWOT Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 3. THIS IS ANAPPLE. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 4. AND LIKE ALLAPPLES, It HAS ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 5. Strengths Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 6. Weaknesses Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 7. Opportunities Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 8. Threats Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 9. Apple Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 10. Healthy. Seasonal. Symbolic. Shelf Life. Antioxidants. Yield. FIBER. Allergies. Apple Fresh. Pests. Desserts. Mildew. Variety. Competition. Juice. Contamination. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 11. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 12. Except ... Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 13. Apples Do NotExist In A Vacuum. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 14. They compete with other fruit. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 15. Healthy. Fresh. Variety. Quality Promise. Unique Selling Points? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 16. Unique Selling Points? Healthy.Fresh. Variety. Quality Promise. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 17. Core messages consider the environment. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 18. And Then Find Productcontrasts. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 19. CORE CORE Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 20. Contrast Commands Attention. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 21. Mild or Sour. Sweet. Convenient. Protected. Antioxidants. Vitamin c. Crunchy. Juicy. Environment. Too Sweet. Bland. Messy. Bruises. Apples on Oranges Oranges Shelf Life. Low Vitamin C. on Apples Acidity. Seeds. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 22. Sweet, Juicy, AndLoaded With Vitamin C. A Crisp Variety Of Flavors, Loaded with Antioxidants. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 23. But What IfNot Everyone Wants A Crisp Variety of Flavors, Loaded With Antioxidants? Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 24. Not Everyone Is YourCustomer. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 25. And That’s Okay. Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas
- 26. Simplifying Messages. (Why SWOTIs Not Enough.) Richard R. Becker, ABC President, Copywrite, Ink. copywriteink.com copywriteink.blogspot.com 702.341.7135 Writing For Public Relations Richard Becker, Copywrite, Ink. at the University of Nevada, Las Vegas