5. Rick Allen | Converge Consulting
What we’re talking about
• Understanding Visitor Dimensions and Website
Behavior
• Understanding Traffic Sources and Campaigns
• Assessing Web Content
• Segmentation and Custom Reports
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20. Rick Allen | Converge Consulting
Buckets of traffic
Visitors who come directly to the
Direct
website using the domain name.
By default, GA tracks 20+ different
Search engines
search engines.
Links that appear on
Referrals
other websites.
21. Rick Allen | Converge Consulting
Buckets of traffic
Visitors who come directly to the
Direct
website using the domain name.
By default, GA tracks 20+ different
Search engines
search engines.
Links that appear on
Referrals
other websites.
Campaigns Custom! You decide.
22. Rick Allen | Converge Consulting
Accessing direct and
referral traffic
44. Rick Allen | Converge Consulting
Default segments
• All visits • Direct traffic
• New visitors • Referral traffic
• Returning visitors • Visits with conversions
• Paid search traffic • Visits with transactions
• Non-paid search traffic • Mobile traffic
• Search traffic • Non-bounce visits
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45. Rick Allen | Converge Consulting
Advanced Segmentation (Custom)
• Visits without conversions
• Unengaged users
• Social media visits
• Non social media visits
• Leads
• Highly engaged users
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54. Rick Allen | Converge Consulting
Advanced Segments Benefits
• May be applied to historical data
• Are available across all accounts and profiles
• Can be compared side-by-side in reports
• Are easier to create than a filtered profile
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56. Rick Allen | Converge Consulting
Custom reports interface
57. Rick Allen | Converge Consulting
Custom Reports
• Visitor Analysis
• Assess leads across all streams of traffic
• Keyword Analysis
• Assess search terms that drive relevant traffic
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58. Rick Allen | Converge Consulting
Day-on-day custom reports
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59. Rick Allen | Converge Consulting
Day-on-day custom reports
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60. Rick Allen | Converge Consulting
Day-on-day custom reports
[image]
61. Rick Allen | Converge Consulting
Day-on-day custom reports
[image]
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Visitor Acquisition
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Visitor Acquisition: Actions
• Optimize for top sources and mediums
driving inquiries
• Evaluate key sources and mediums with
low inquiry form conversions
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Custom reports interface (#2)
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Keyword analysis
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Keywords: Actions
• Identify high-performance keywords
• Focus on long-tail, non-brand keywords
• Evaluate bounce rate, time on site, and
goal completion based on targets to
assess visitor and content relevance
• Drill-down to assess keywords by source and
medium
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Keyword analysis
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Keyword analysis
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Keyword analysis
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Keyword analysis
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