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Barbara Stawarz!
InnovaWeb / Content King!
Rola treści w email marketingu. 

jak sprzedawać więcej... słowami.
Kobiety Kochają uszami
konferencja spamerów
UKONTENTOWANE...
konferencja spamerów
CONTENT MARKETING
• SEARCH
• SOCIAL
• WEB
SEARCH
SOCIAL
WEB
A gdzie email marketing?
push marketing...
PERMISSION
MARKETING...
otworzysz?
•  Co kocha w kobietach Ryan Gosling? Sprawdź!
•  70% rabatu na wszystkie szpilki w naszym sklepie!
•  Pokonaj szklany sufit! 5 historii kobiet sukcesu
•  Najszybsze samochody świata. Zobacz czym jeżdżą twardziele!
Otworzysz?
•  Co kocha w kobietach Ryan Gosling? Sprawdź!
•  70% rabatu na wszystkie szpilki w naszym sklepie!
•  Pokonaj szklany sufit! 5 historii kobiet sukcesu
•  Najszybsze samochody świata. Zobacz czym jeżdżą twardziele!
335 kampanii mailingowych
• 100 stron z prezentacją stacji narciarskich w Polsce
• Księga Królewskich Przepisów - pobierz za darmo!
• Konkurs Bebiko. Weź udział i odbierz nagrodę
gwarantowaną!
5 kroków do idealnego mailingu
1. content = wartość
•  potrzeby konsumentów
•  wartościowe i edukacyjne treści
•  osobowość i wartość twojej marki
• 100 stron z prezentacją stacji narciarskich w Polsce
• Księga Królewskich Przepisów - pobierz za darmo!
• Konkurs Bebiko. Weź udział i odbierz nagrodę
gwarantowaną!
wysoka jakość
•  Outsourcing
•  Nowy pracownik
•  Czas na pisanie dla obecnych pracowników
2. context 

marketing
right person - right time
3. kalendarz wydawniczy
Tekst	

lojalność	

edukacja	

budowa marki	

przywiązanie
4. skuteczne 

call to action
5. forma
Content w email marketingu. Jak sprzedawać więcej... słowami.
Content w email marketingu. Jak sprzedawać więcej... słowami.

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Content w email marketingu. Jak sprzedawać więcej... słowami.