1. A n a s t a s i a C a l v i n , C o n n e r D a v i s , N a t h a n S c h i t t e r, J a c o b F o s t e r
G R O U P # 3
2. • Group #3 developed this report for Mr. Steven Baker,
who is employed by Amazon. We have been selected to
research and analyze various practices, structures, and
strategies of the company.
• We hope to provide strategical and tactical recommendations
that will be beneficial to all areas of Amazon, so the business
can perform at their best.
3. • Amazon has many ventures, with more being added each
year. With the organization expanding, we must ensure that
it is best suited to function as the leading online retailer. In
addition to this challenge, Amazon has made the decision to
expand globally.
• In order to determine what Amazon can do to remain as the
leading online retailer in the newly integrated global market,
we have taken a look at the main areas of business for
5. AMAZON PRIME PERKS
• Rewards
• 2-Day delivery
• Video
• Music
• Reading
• Audible Channels
• Games
• Photo Storage
• Early-Access to
• Amazon First-Reads
6. EXTERNAL ENVIRONMENT
• Vital to the continued growth of Amazon
• Relies on outcomes of the economy and social culture
• Continues to expand as Amazon joins the global market
8. COMPETITIVE ADVANTAGE
• Established their own market and
business practice, when one did not
exist
• No business can fully compete with
everything Amazon has to offer
• Plans to integrate business into
delivery services
10. COMPETITIVE /
COOPERATIVE STRATEGY
• Disruptive Innovation
• Constantly adapts to the market
• Broad Product Assortment
• Appeals to those looking for variety
11. INTERNATIONAL STRATEGY
• Amazon began making a presence in smaller countries
• Transition into larger countries, once they have mastered the
market
• More competitors worldwide,
• Must adapt their business model to function in each country
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prime
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