A guide on who we are, what we do and how we approach internal communications

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Eight things you need

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One fundamental
We’ll partner with you
to make sure that your
communication drives
engagement throughout
the business and helps
achieve its vision.

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There are lots of
…along with a good few
unique issues too. But
no two clients are the
same, no two projects
are the same. Our extensive
experience means that
we’ve both seen and
solved all manner of
communication issues.

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There are three
We want people to understand the vision and
their role in it
We want them to care about where they work and
the part they play
We want to help you develop communications that
change behaviour
Understand
Care
Can

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A number that is
Lane 4 is the lane in which our Managing
Director won his Olympic gold medal.
But, today Lane4 stands for so much
more. A leader in its field, the company
works with a range of organisations,
helping individuals and teams to reach
their potential and build sustainable
competitive advantage.
Comment8 is Lane4’s internal
communication and engagement practice
and supported by a track record of
achievement in the areas of business,
psychology and high level sport.

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Our communications
There are five areas to our
high performance internal
communications approach:
Strategy
A communications strategy
aligned to business strategy
Development
Helping others become better
communicators
Planning
Having a tried and tested approach
to communicating what people need
to know, care about and can do
Delivery
The right mechanisms in place to
reach people
Measurement
Making sure what and how you
communicate is having the impact
you intend

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Six ways to
Ours comms experts have all
sorts of backgrounds, from
corporate communicators to
performance psychologists and
trained journalists. These
six questions are taught on
the first day of journalism
school about how to craft
effective messages. They also
help us to have better
quality conversations.

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The number in Chinese
(Pinyin) symbolises
‘togetherness’. It is a lucky
number for relationships and
recognised as the luckiest
number in the West. But you
can’t just rely on luck. We
believe there are seven
success factors for an IC
function:
- Broad and deep connectivity
- Impartiality and challenge
- Strong commercial awareness
- Supports authentic leadership
communication
- Robust measurement
- Transparency and empowerment
- Expertise
A lucky

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Eight elements
Context
The way the organisation works
Sender
The person or people creating
the message
Message
Your one big idea
Content
The main topic areas and
concepts
Language
The main topic areas and
concepts
System
The way the communication gets
delivered
Receiver
The person or people receiving
the communication
Measurement
The way you know it worked

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Who are Comment8?
+44 (0)1628 533788 @ enquiries@comment8engage.com
Comment8 is Lane4’s internal communication and engagement practice
which is supported by a track record of achievement in the areas of business,
psychology and high level sport.
At Comment8 we know that nothing replaces a proper conversation.
Conversations change people and people change organisations. We want to
help you start, shape, share and keep having conversations. We want people
to understand where they work. We want them to care. We want real
engagement.