In Chapter 12- you learned about the distribution and marketing channe.pdf

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In Chapter 12, you learned about the distribution and marketing channels used to distribute products in various environments. Based on that information, identify the four retail market expansion strategies presented in the course text. Use the list below to complete your assignment. First, list the factors that determine the appropriate mode for expansion. Next, determine which mode would be appropriate for Lucchese (a high-end western boot company) if entering Spain. Discuss cultural differences and the difficulty of market entry to support your recommended mode..

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