1. H O L L O W
W O O D W O R K S
SM ALL BU SI N ESS I N I TIATI V E PRESEN TS
Center for E x p e r i e n t i a l L e a r n i n g
ERIN KIM,CAITLIN LEE, JACKIE OESTREICHER, COLE WEST
2. M E E T T H E T E A M
M I N D S B E H I N D T H E P R O J E C T
Caitlin Lee
BSBA '16
Jackie Oestreicher
BSBA '18
Cole West
BSBA '18
Erin Kim
BSBA '18
3. ANALYSIS SOLUTION
CENTER FOR
EXPERIENTIAL
LEARNING
We'll tell you about our
analysis on the industry
and the opportunities
that we identified.
Then, share our solution
and implementation
strategies.
And how it impactsJim,
ourselves, and the
Ferguson community!
IMPACT
9. H O W C A N W E D O T H I S ?
1. REDUCE C O S T S
Look at fixed and
variable costs
Costs already
minimized
Jim's lean manufacturing
system
2 . I N C R E AS E
R E V E N U E
Jim currently sells at
compe00ve prices
Maintain margins
Increase the quan0ty sold
10. W H Y N O T . . .
1. FOCUS ON S T O O L S
Jim values his
rela0onship with his
wholesalers
Wholesalers currently
generate sufficient
revenue for Jim
2 . C R E A T E A
N E W P R O D U C T
Cost outweighs the
benefits
BeIer to improve on the
exis0ng product line
12. The "what" and "how" behind our solution
OURSOLUTION
+ IMPLEMENTATION
13. P R E S A L E
OPPORTUNITIES
Ini0a0ng contact
Brand image
User interface
Communica0ng brand
differen0a0on
S O L U T I O N S
Website
Video
Postcards for Art
Shows
15. P R E S A L E : P O S T C A R D S
My name is Jim Beachler and I am the Chief Puzzler of Hollow Woodworks in
Ferguson, Missouri. From humble beginnings, Hollow Woodworks has endured over
thirty years and continues to produce quality pieces that keep customers coming
back for more.
As a small business in Ferguson, community means a lot to me. By providing jobs to
incarcerated, we enable them to become more engaged members of our community.
From the Ferguson riots in 2015, I have seen the resilience of the residents and am
further inspired to foster a better and stronger community.
Please take a look at our website, www.hollowwoodworks.com, to look at our
innovative masterpieces which cater to everyone from your two-year-old nephew
learning to spell his name, to your college-bound daughter searching for the perfect
addition to her dorm room.
Sincerely,
Jim Beachler
Chief Puzzler
Hi there -
16. P O S T - S A L E
O P P O R T U N I T I E S
Maintaining customer
rela0onships
Trouble with promo0onal
materials
Brand image
S O L U T I O N S
Customer newsleIer
Thank you follow-up cards
19. PRE-SALE POST-SALE
Online customers:
Website, Video
Art Show customers:
Postcards
All customers:
Thank you cards,
Seasonal newsletters
following our recommendaKons:
The New Customer
Experience Process
20. • Improves customer experience
• Strengthens the brand image
• Fosters personal rela0onship with Jim
• Increases presence of non-stool
items
• Smooths out sales throughout the year
Increase sales even more!!
IMPACT S O L U T I O N S
1. Website
2. Video
3. Postcards
4. Thank you cards
5. Seasonal newsleIers
21. We have the solution.
So, now what?
MOVING FORWARD
24. space to forge meaningful
relationships throughout the St.
Louis community
applied learning & engagement
committed to its continuation
SMALL
BUSINESS
INITIATIVE
