This guide overviews how the Insyte customer dashboard helps meet new healthcare demands while exceeding satisfaction, loyalty, and ACA objectives.

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2. Insyte empowers your customers to take informed action.
Healthcare organizations are experiencing greater strain
with the overwhelming and non-stop changes in healthcare
reform. At the same time, they are challenged to create
relevant, engaging online experiences that improve health
education, satisfaction, and outcomes--while reducing
costs.
The Insyte customer dashboard helps meet these new
demands while exceeding satisfaction, loyalty, and ACA
objectives. It does this by offering a single unified view of
plans, providers, claims, assessments, wellness programs,
and more. In addition, it provides flexible tools, 3D intelligent
virtual assistants, chat, email, and mobile capabilities. By
leveraging multiple data sources combined with your choice
of interactive elements, you can deliver a superior,
differentiated consumer experience.
Insyte Solution Guide
More than 40% of
U.S. consumers
are willing to switch
physicians to gain
online access to
electronic medical
records.
Accenture Survey
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3. Conversion is as flexible as Insyte.
Considering the needs of your
objectives and target audience, we
can design the experience to drive
better health behaviors, plan
selection, increase voluntary benefits
enrollment, and more. The choice is
yours.
The Insyte Difference
Unlike other platforms, the Insyte solution allows you to integrate a range of services or data--claims,
diseases, treatments, etc.--from external or internal sources, into a holistic view. What’s even better,
due to our one line of code technology, there’s little IT involvement. Insyte improves healthcare
education and decision-making in these specific ways:
Insyte Solution Guide
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Education
Insyte builds customer confidence by
providing timely education via virtual
assistants and knowledge base
integration. It can also enhance any
database by providing contextual
advice or immersive tutorial videos
using the intelligent virtual assistants.
Guidance
Insyte evolves into a lifestyle and
behavioral assessment tool when
your customers need additional
guidance. You have the option of
adding interactive features that can
walk users through specific actions
such as HRAs or give them the ability
to create their own what-if scenarios.
ConversionNavigation
Insyte allows your customers to
navigate without leaving the page.
This gives you control over what and
how they can access information.
Insyte can serve up information from
multichannel sources such as natural
language search, geolocation, on-
screen decision support, click-to-chat,
call or email.

4. Insyteful Benefits
Healthcare can be complex and your customer may not be comfortable with the subject matter
and terminology. By using Insyte, you can give them the information and control to be confident
making decisions for themselves and their families. Insyte provides seamless self-service,
improved health engagement, and cost efficiencies in these specific ways:
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Insyte helps you:
➡ Integrate disparate systems into a single unified view, creating a friction-less
online experience
➡ Meet the growing demand for consumer control of their own healthcare
decisions
➡ Create a humanized online experience, turning you into a trusted advisor
➡ Control federated health education resources and provide consistent
information
➡ Gain Insyte into consumer behavior, needs, and preferences to further
personalize the experience
➡ Reduce costs by deflecting calls for typical self-service transactions
➡ Drive acquisition, loyalty, and brand differentiation
➡ Increase voluntary benefit enrollments and health risk assessments
➡ Surpass ACA mandates
➡ Increase patient activation
➡ Improve health literacy
➡ Operate 24/7 when staff isn’t available
36% are willing
to switch
insurers if
offered the ideal
experience.
Health Research Institute

5. Customizable Features
The Insyte solution offers you multiple areas that can
contain any tool, data, widget or feature necessary to
guide your customer. In addition, we add special effects
that highlight and draw users to important information.
Based on our best practices and your key performance
objectives, we help you design the customer journey
that delivers a consistent and personalized experience
to drive desired behaviors.
Insyte Solution Guide
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6. Insyte Solution Guide
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Dynamic Self-Help Options
Search Navigation/Access toAny Data Source
Keyword and intent-based, natural language, topic,
and content federation is available from all access
points such as symptoms/diseases finders, pricing
tools, knowledge bases, claim status, object libraries,
provider locators, and wellness services.
Mobile/Geolocation
The customer or patient can find the nearest in or
out-of-network provider or pharmacy based on their
plan. And when accessing this information from a
mobile phone*, we automatically convert the
experience into a mobile app with audio and text
virtual assistant guidance.
*Available on iPhone 4 and 5.
search
search
3D Intelligent VirtualAssistants
Studies show that emotionally expressive avatars
are more effective for creating online engagement
than static 2D avatar or even human images.
CodeBaby virtual assistants carry the necessary
emotional and conversational attributes to guide and
motivate customers in virtually any language.

7. Insyte Solution Guide
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Complete Feature/Option Set
Applications and Forms: Guidance on an
already existing form or application or custom
made; customers can be walked throughout
the entire process or access help from the
virtual assistant only when needed.
API Integration/Geolocation: Expands self-
service to social media channels or other
Internet enabled services like Google Maps;
can bring those features into the designated
widget area.
Search Navigation/Access to Multiple Data:
Integrates with any proprietary knowledge
base, CRM, or ERP system as well as third
party information sources to provide a single
access point across all federated sources.
3D Intelligent Virtual Assistants: Carries a full
range of motion capture (mocap) gestures and
enhanced facial expressions; uses 3D, 2D,
voice, and text to deliver the optimal
experience to the right device; multilingual.
Callback: Transmits customer contact
information to your CRM and notifies your
agent for a customer callback.
Live Chat Integration: Served up by the virtual
assistant when needed; user is returned to
their transaction when complete.
Email/Contact Form: Embedded within Insyte
at all times and can be prompted by the virtual
assistant when appropriate; works with
already existing forms or created by
CodeBaby.
Props and Calls-to-Action: Illustrates intent,
gives instructions, emphasizes multimedia, or
displays product images/videos.

8. Insyte Solution Guide
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Why CodeBaby
Deep Healthcare Expertise
Millions of consumers via benefits, health plan, and healthcare providers depend
on CodeBaby customer engagement solutions to make personalized and informed
healthcare decisions. These major healthcare organizations have experienced
overwhelming engagement, accuracy and form completion results by using
CodeBaby virtual assistant and engagement technology. Our team of health and
benefits experts conduct careful analysis of your audience, goals, content, and
organizational culture to help you evolve your online strategy to achieve long-term
loyalty and revenue opportunities.
Engagement Expertise
CodeBaby technology and solutions focus on enhancing and differentiating the
online brand experience. The traditional customer service challenges that
enterprise organizations have spent years trying to improve have quickly migrated
to the Internet and now mobile environments, creating an entirely new paradigm--
which they must quickly address to remain competitive in their markets. Leveraging
emotion research and gaming expertise and integrating them with online self-
service capabilities, CodeBaby launched its customer engagement solutions in
2008. Now, CodeBaby is the leading 3D, animated virtual assistant provider, with
hundreds of deployments in multiple languages and industries.
75%
Engagement
80%
Accuracy
95%
Completion

9. Ready to empower your customers?
Contact us for more information, for a personalized demo, or to ask for an assessment that helps you
provide the business case and data points to articulate the value of implementing an Insyte solution.
© 2014 CodeBaby.com, Inc. All rights reserved.
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About CodeBaby:
CodeBaby Corporation is a global customer engagement technology company founded in 2001 by two Canadian physicians turned gaming
entrepreneurs (former CEOs of Bioware and executives of Electronic Arts). Leveraging emotional engagement and gaming expertise,
CodeBaby’s solutions drive engagement and retention for Fortune 500 customers within healthcare, financial services, banking, and
eCommerce. Follow us @CodeBaby.
Written and Designed by Audrey Dalton, Director of Content Marketing
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