Claudio Martins is an experienced wine director, consultant, and sommelier with expertise in promoting wines, penetrating new markets, and advising corporate and royal clients. He has a proven track record of driving sales and brand awareness internationally. Martins offers wine cellar management, inventory services, education, and events planning tailored to clients' needs. He aims to help clients find wines that suit their tastes and occasions.

2. “Life is too short
to drink bad wine...”
CLAUDIO MARTINS

3. I AM A DEDICATED
and service focused
Wine Director,
Consultant and Connoisseur with
extensive expertise promoting new
products, penetrating emerging markets
and providing specialist advice to clients
corporate organizations, including
private individuals and royal families;
focused on securing the right product at
the right price for any occasion.
With a proven track record in driving
sales, brand awareness and market growth
for reputable brands in EMEA and APAC;
I possess a unique combination of the
technical aptitude, palate and flexibility to
fully understand and meet any client’s
requirements.

4. I ADVISE
wine enthusiasts
around the world
on collectable/prestigious fine wines,
and educate them on existing,
new and emerging products.
Through continuous growth in order
to meet diverse client needs and
expectations, I have developed innovative
methods to promote products from wine
clubs, events to personal client
tasting sessions.
I was honored to participate as a Judge for
Decanter World Wine Awards and spent
several years building a wine merchant
business introducing Portuguese wines
to on/off trade and private clients in UK.

5. I AM A MEMBER
of the fraud committee
for the Wine &
Spirit Trade
Association (WSTA),
and a published author of numerous
articles including ‘Spain Round Table’ in
Harper’s magazine also a wine columnist
for the prestigious magazine ‘Solomon
Mines’. In 2013, I was the runner-up
award for the Decanter World Wine
Awards also IWC Merchant of the Year
Award (2013) for creating New Street
Wine Shop in London.

6. WITH NATURAL
ABILITY
to adapt to any
situation,
client or environment, supported by
multilingual proficiency in English and
Portuguese with elementary French and
proficient working Spanish; I can offer
potential client the means and knowledge
to retain high value accounts and drive
profitability for business continuity.
I offer services for all aspects of the
wine collection, inventory and cellar
management services tailored
specifically to the needs of the client.
This can be done on one-time
organizational project or
ongoing inventory management.

7. • Wine cellar planning and inventory
management strategies
• Inventory taking and reporting
• Conditions assessment and
consumptionwindowrecommendations
• Wine cellar book
• Buying and selling options
• Wine pairing advice
• Wine gifts selection
• Glassware
• Events organization
• Education and staff training
• Corporate tastings and events
• Private sommelier

8. I HAVE
ALWAYS HELD
the view that finding
your own particular
favourite style of wine
is rather like developing your taste in
cars. You might have some idea of what
you like, but to really find the special one,
you have to build it up over time, trying
and testing as much as you can.
I will assist you in finding wines to suit
the occasion and your taste!
Thank you!

9. CLAUDIO MARTINS
Mobile. +44 (0) 7710255 938
Email. claudio@martinswineadvisor.com
www.martinswineadvisor.com