Need more information on how to review the organization's mission statement? Need to know what to think about or consider in the development of a mission statement? Review this presentation.

1. 2015-2020

2. WHAT IS IT?
• Cornerstone of strategic planning
• Objective for existence
• Describes what the institution does
WHY DO WE NEED IT?
• Guide decisions and operations
• Provide a means for assessing success
• Communicate our purpose and existence
to our stakeholders
• We are required to per SACSCOC
• CR 2.4: The institution has a clearly
defined, comprehensive, and published
mission statement that is specific to the
institution and appropriate for higher
education. The mission addresses
teaching and learning and, where
applicable, research and public service.

3. GUIDELINES (BART, C. (1998))
• Keep it simple
• 40 to 70 words—longer than 300 should be avoided
• Avoid jargon and confusing terms
• Should be unique
• Should really identify who we are as a University
• Should inspire
• Challenge the meaning of the words that are used
• Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012
• Energize people to buy into the University’s goals
• Personal values should be the cornerstone
and bedrock
• Identify what stakeholders value
• Focus on the basics
• All organizational activities should reinforce the
message in the mission (foster commitment)
• e.g., planning, training, recruiting and rewarding should
support, facilitate, and reinforce the mission
• Content should include
• Purpose
• Identity
• Instructional focus
• The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)
• Responsibilities
Vision Statement: Our
hopes and dreams for
the future

4. University Mission Statement
"At McMaster, our purpose is the discovery, communication, and preservation of knowledge. In our teaching, research, and scholarship, we
are committed to creativity, innovation, and excellence. We value integrity, quality, and teamwork in everything we do. We inspire critical
thinking, personal growth, and a passion for learning. We serve the social, cultural, and economic needs of our community and our
society.“
University Mission Statement
At Mount Saint Vincent University, we are committed to academic excellence, and our passion is a rich and rewarding university
experience. We are dedicated to the pursuit of knowledge: scholarship, teaching, and intellectual endeavor of the highest quality, and we
promote accessibility through flexible learning opportunities and services. We are inspired by our strong tradition of social responsibility
and our enduring commitment to the advancement of women. Our people are our foundation and our relationships are built on respect
and accountability.
University of Rochester
"Learn, Discover, Heal, Create — And Make the World Ever Better.“
Valencia College (A Community College)
Valencia provides opportunities for academic, technical and life-long learning in a collaborative culture dedicated to inquiry, results and
excellence.

5. Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality
education for its students while being committed to the total community. This institution prepares students for careers in technical
and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are
transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment
institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and
industry.
To fulfill this mission, SUSLA is committed to:
• Providing university parallel college transfer programs designed to meet the requirements for the lower division of four-year
college or university programs.
• Offering one-and two-year career programs designed to meet the demand for technicians, semi-professional workers, and
skilled craftsmen for employment in industry, business, specific professions, and government, including associate degrees in art,
sciences, applied sciences, as well as certificate programs.
• Providing developmental education designed to prepare individuals for successful completion of occupational-technical curricula
or university parallel college transfer curricula.
• Conducting continuing education programs carefully designed to meet the lifelong learning needs of the communities served by
the University; continuing education courses are non-credit or for-credit. Non-credit courses can be taken for occupational
upgrade, personal satisfaction and enhancement. Credit courses can be used for transfer credit, an associate degree or
certificate, occupational upgrade or career change.
• Operating comprehensive student development services such as counseling and advising designed to facilitate educational,
vocational, social and personal growth.
• Conducting research of the type appropriate to the institution, especially the development of new and/or enhanced educational
programs and offerings based on community needs.
• Providing specialized community service programs that are designed to improve the quality of life and meet identified cultural
and educational needs within the institution’s service area.

6. Break into small groups
Review SUSLA’s Mission Statement
Consider the criteria and record group
observations
• Both strengths and opportunities for
improvement
Elect a recorder
Elect a reporter

7. GUIDELINES (BART, C. (1998))
• Keep it simple
• 40 to 70 words—longer than 300 should be avoided
• Avoid jargon and confusing terms
• Should be unique
• Should really identify who we are as a University
• Should inspire
• Challenge the meaning of the words that are used
• Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012
• Energize people to buy into the University’s goals
• Personal values should be the cornerstone
and bedrock
• Identify what stakeholders value
• Focus on the basics
• All organizational activities should reinforce the
message in the mission (foster commitment)
• e.g., planning, training, recruiting and rewarding should
support, facilitate, and reinforce the mission
• Content should include
• Purpose
• Identity
• Instructional focus
• The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)
• Responsibilities

9. PRESENTED BY: JOANN WARREN BROWN
SWOT ANALYSIS
MISSION, VISION, AND CORE VALUES REVIEW

10. Break into the same small groups
Review the mission statement proposed
in the previous strategic planning
process
Consider the criteria and record group
observations
• Both strengths and opportunities for
improvement
• Compare proposed statement to the
current mission statement
• Identify concrete revisions, if any,
that are needed
ENSURE THAT EVERYONE GIVES THEIR
HONEST OPINION – IT’S OKAY TO
RESPECTFULLY DISAGREE

11. GUIDELINES (BART, C. (1998))
• Keep it simple
• 40 to 70 words—longer than 300 should be avoided
• Avoid jargon and confusing terms
• Should be unique
• Should really identify who we are as a University
• Should inspire
• Challenge the meaning of the words that are used
• Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012
• Energize people to buy into the University’s goals
• Personal values should be the cornerstone
and bedrock
• Identify what stakeholders value
• Focus on the basics
• All organizational activities should reinforce the
message in the mission (foster commitment)
• e.g., planning, training, recruiting and rewarding should
support, facilitate, and reinforce the mission
• Content should include
• Purpose
• Identity
• Instructional focus
• The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)
• Responsibilities

13. Break into the same small
groups
Draft a mission statement
based on observations

14. GUIDELINES (BART, C. (1998))
• Keep it simple
• 40 to 70 words—longer than 300 should be avoided
• Avoid jargon and confusing terms
• Should be unique
• Should really identify who we are as a University
• Should inspire
• Challenge the meaning of the words that are used
• Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012
• Energize people to buy into the University’s goals
• Personal values should be the cornerstone
and bedrock
• Identify what stakeholders value
• Focus on the basics
• All organizational activities should reinforce the
message in the mission (foster commitment)
• e.g., planning, training, recruiting and rewarding should
support, facilitate, and reinforce the mission
• Content should include
• Purpose
• Identity
• Instructional focus
• The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)
• Responsibilities

16. PRESENTED BY
MRS. JANICE SNEED
DR. REGINA ROBINSON