1. TFWA/FDFA Issue October/November 2014 106
INSIDER
With business and personal travel
at an all-time high, the spread of germs,
bacteria and viruses is of growing concern
for many travelers. Yet traveling with liquid
sanitizers can be extremely inconvenient, if
not banned outright by security regulations.
Two savvy young women, Margarita
Floris and Tina Aldatz, who were business
partners living on opposite sides of the
country, got fed up with the lack of conve-
nient and sanitary traveling conditions, and
tackled the problem head on. They devel-
travelers and improves sanitary conditions
no matter the location.
Their solution is Savvy Traveler, a
new line of smart, simple and safe solutions
for the on-the-go consumer.
Floris and Aldatz describe their Savvy
Traveler solution as a premier lifestyle
brand offering daily use products in
convenient kits and single-use packets that
are disposable, eco-friendly and made in
California.
“Savvy Traveler is dedicated to overall
travel wellness while offering stylish
lifestyle components for both personal
and surface use,” says company president
Floris. “Our American-made, state-of-the-
art, impeccably designed product line helps
consumers conveniently carry all of their
must-haves while they travel for a healthy,
easy on-the-go experience.”
Floris tells TMI that the Savvy
Traveler creators spoke with a number of
products, and received enthusiastic support
along with suggestions.
Floris and Aldatz have a history of
creating innovative products. The two
invented a product that improved shoe
comfort for millions of women called Foot
a new product line that improves traveling
conditions for millions of travelers world-
wide.
The collection of products covers a
range of applications and come with fun,
appealing names:
Freaky Klean, a high performance
surface wipe technology kit containing an
individually wrapped sanitizing surface
wipe, and another individually wrapped
sanitizing hand wipe, for a 2-step process
that controls germs, disinfects, and wipes
away viruses, and long lasting bacteria.
True Klean. Antibacterial wipes
enriched with aloe and vitamin E. Available
in individual kits or 3-pack, these easy to
stash and carry portable antibacterial wipes,
keeps hands clean and kill 99.9% of germs.
Blockout. A kit of 3 SPF 30 Sunscreen
wipes made with a natural, non-irritating
and non-greasy formula, that provide hours
of sun protection.
Buzzoff insect repellent wipes provide
strong, long-lasting, DEET-free protection
against mosquitoes. In a non-toxic, long
lasting formula that is safe for children.
Takeoff facial cleansing wipes, contain
an oil-Free formula with vitamin E that
conditions as it cleanses. For all skin types,
made with aloe vera, cucumber, chamo-
mile, marshmallow & tea and plant botani-
cal extracts
IntheKlear lens and screen cleaning
wipes provide streak-free and lint-free
wipes for glass lenses, computers, tablets,
and smartphone screens.
Restart pick me up wipes with natural
peppermint and a blend of six oils that
soothes away stress and fatigue.
Landing Strips freshening wipes, elim-
inate dirt, sweat and odor, are portable and
of aloe vera, chamomile, marshmallow,
cucumber, oat and vitamin E.
Other sets include: Naked Nails, nail
polish remover wipes, Stripdown water-
proof makeup remover wipes, No Sweat
antiperspirant wipes, and Speakeasy, smile
refresher wipes, and Stepupz shoe shine
wipes.
All of the above are available in indi-
vidual kits or 3-packs.
Of special interest for airport, cruise
and border stores, there are three 12-piece
travel kits, one for her, one for him, and
a travel kit for sport, each presented in a
reusable zipper pouch. The women’s travel
kit, for example, contains Strip Down, Take
Off, Landing Strip, Naked Nails, Speak
Easy and No Sweat. The other two travel
sets have their own appropriate assortment.
The company has also developed a
variety of POS merchandising units.
For more information, go to www.
BeASavvyTraveler.com. To discuss stock-
ing the line, interested buyers can reach
Floris at margie@beasavvytraveler.com
Savvy Traveler founders Margarita Floris and Tina Aldatz