How do dynamic systems influence the diffusion of innovation? Clare Strawn, Ph.D May 2017

1. Pragmatists
Visionaries
Conservatives
We are
here
Introducing a Gaian Paradigm
Once 16% of a population has adopted a new idea, it has the CRITICAL MASS
to spread on its own momentum. This is the TIPPING POINT.
Don’t worry about
changing them now,
even though they
look like they have
the power.
Flat Earthers

2. Pragmatists
Visionaries
Conservatives
We are
here
This model assumes a static field into which the new paradigm or technology is being
introduced. In fact, as discussed previously, the dominant paradigm is collapsing
rapidly. How does that shift the model? Does it push the conservative sector to the
left and increases pace of change?
Flat Earthers
Systems
pressure

3. Visionaries get the idea.
Pragmatists need to see
social proof or model
to adopt.
System pressure may
narrow the gap with
imperative needs
To get to the tipping point you have to cross
“The Chasm”
PragmatistsVisionaries
NEEDS
Systems
pressure

4. Pragmatists
Visionaries
Conservatives
We are
here
The right could also punch up in a fascist resistance movement
in response to systems pressure.
Militant Right
Systems
pressure

5. The shape of the curve can also be analyzed using force field analysis.
How do our action shape the river of change?
Driving forces
Resisting forces