2. Client Background
Online dog bakery start
up
Operated out of
Philadelphia home
Previously owned dog
walking/pet care
company in metro
Detroit
2
Business is
launched . . .
now what?
Owner & Operator Dan
Offenbacher with Zachary the
Puggle
3. Research Methodology
2 conducted
via Google+
Hangout
1 conducted in
person with
collage activity
3
1 In Depth
Interview
3 Focus Groups
Pet Care
Industry
Leader
4. Industry Overview
A few big players
Saturated with small
businesses
Grew through recession
Involved purchase
Consumers scared to switch
Humanization and E-
Commerce are major
industry trends
4
5. Results of collage activity were insightful
(and adorable)
5
“Bobby Bell feels the
same about his diet as
he does about me
playing the accordion”
“Mom gets more
excited over
Barkbox than I do”
Image
Retracted To
Ensure
Respondent
Privacy
Image
Retracted To
Ensure
Respondent
Privacy
6. Respondents had very positive feedback for
the brand
Enjoyed the
business story and
want to hear more
Love the concept
and ingredients
Being a small,
home owned
business is a plus
6
7. Ingredients and packaging were product
strengths
Nice design
7
Love the
ingredients and
benefits
Flavors sound
good
Like the
window
8. Consumers would like to know more product
details and sample a variety of flavors
No meat
flavors
8
“all natural”
is confusing
? Sizes
Variety pack of
flavors would
be nice
Unclear if
treat is
hard or soft
9. 9
Well designed logo and website
Make store more obvious
People
don’t like
making
accounts
Use
picture
of Dan
& Zach
11. Dogs love them and owners feel good
11
“My dog kept making
me give him treat
after treat!”
“Peluche loved these!
I’ll definitely order
him more.”
12. Introduce a new products and tweak
the website for quick improvements
12
Start selling variety pack of
flavors
Add more Dan & Zach history to
website
Clarify product sizing
Introduce monthly subscription
service with free shipping
