Presented by Courtney Pemberton at the APMP Houston Chapter's August Luncheon 2013 - Aug. 7 in Houston, TX
Everyone loves a good story. They spark emotion, they inspire, and they often unlock ideas that we never dreamt possible. Now imagine if storytelling were applied to your proposal development process. They are no longer textbooks full of facts and figures. It becomes a compelling narrative with thought-provoking visuals, making the buyer the hero.
This presentation discusses how to change your perspective and start writing stories that buyers will want to read.
You will learn:
1. Character development in proposals and how this leads to stronger business relationships
2. Research techniques and tools to help you truly understand your buyer’s needs and pain, and begin developing a valuable proposal plot
3. How to incorporate the 4 elements of a great story to create an even better proposal
4. Real examples of how to incorporate visual storytelling within each stage of your capture planning and development process.