Jump the Wall

Cintia Gil Miguel Pacheco Peta Johnston | Design Management 2010 | JUMP the WALL | November 3, 2010
JUMP THE WALL

The goal of the This Project is to provide the client
IED Barcelona with a communication an collaboration
tool, that will allow Alumni, Ex-Alumni, Teachers and
Companies to get together in one same space on or
offline to develop projects, while studying or after
their studies being in various locations around the
world.
GOAL

2. Going on a Quest
SSHS
Stakeholders know what they
want to achieve but are not so
clear as to how to achieve it.

An international creative laboratory
IED Global Community
International Network
Working with real companies
Values

The Movement of
Knowledge

Experience Education
Teachers Students
Client
Experience and Knowledge
Experience
and
Know
ledge
Client
Client
NEW

BARCELONA
IED
COMMUNICATION
IED
VISUAL ARTS
IED
FASHION
IED
DESIGN
MASTERS
COURSE
SUMMER
COURSE
THREEYEAR
COURSE
CONTINUED LEARNING
MASTERS
COURSE
SUMMER
COURSE
THREEYEAR
COURSE
CONTINUED LEARNING
MASTERS
COURSE
SUMMER
COURSE
THREEYEAR
COURSE
CONTINUED LEARNING
MASTERS
COURSE
SUMMER
COURSE
THREEYEAR
COURSE
CONTINUED LEARNING
}
}
}
Visionary programs
Executive level
International mindsets

Design
Management
Masters IED BARCELONA

DESIGN MANAGEMENT
“Simply put, design
management is the
business side of design.”DMI
?What is

Identify Value
Transmit ValueDESIGNMANAGEMENT
DESIGNMANAGEMENT
Strategic Platform

We work
like this...

Co-WorkingCollaboration

Human centered knowledge

Horizontal Structure

Whats going on
in the world
?

Sense of
Belonging

MICROMANAGE:
Capacity to enable people
Creation
ENABLE
Experimentation
Responsibility

Communication

Real Time

SENDER RECEIVER
MESSAGE
FEEDBACK
CHANNEL
Online & Offline
encodes
decodes encodes
decodes
Noise

SENDER RECEIVER
FEEDBACK
MESSAGE

SENDER RECEIVER
FEEDBACK
MESSAGE
Lost in translation

The Intangible
Emotional
connectivity
Perceiving emotions

Collaboration

GloCal Brain

1
BUSINESS
COLLABORATION
Allows better communication
within the organization and
throughout the supply chains.
EDUCATION
COLLABORATION
is voluntarily interacting toward a
common goal in the best interest
of students for the betterment of
their education success.

Key Insights
- Creating community feel
- Filtering information
- Multi-cultural environment
- Enabling successful education and business environment
- Effective and efficient mediums of communication

Persona

Design Management Students
Amanda Fernandez
Nationality: Mexican
Occupation: Design Management student
IED Barcelona 2011
Background: Graphic Design
Mindset: International
Interested in: Diverse cultural experiences
and Innovation

Amanda’s Survival Kit

Hard Skills

Soft Skills
Emotional Connectivity
Balance between personal and professional
TonalityMutual respect
Honest communicationTransparentInclusivity

Actors

Amanda
Alumni
Professors
Students
Companies

Scenario

She is currently living in Barcelona doing her Masters
in Design Management at IED.

She only has 1 more month of class left...

Amanda’s stress levels are somewhat high.

She is working on her final project, as well as
attending classes and planning her future.

Amanda loves barcelona so much she has decided to stay
and find an internship with a local company.

A professor mentioned she should get in touch with an ex-student.
So she e-mailed him ...

... but to her disappointment she never received a reply.

Her e-mail landed in his spam.

Unfortunately now she had to look into other internship opportunities.

Amanda is interning for Smart Design in BCN.

Along with her internship she is also in the process
of developing her thesis.

She bumped into an ex professor on the street,
they started talking about her thesis.

It turns out that last year the professor was working
on a similar concept that never reached the market.

Amanda saw an opportunity to make her thesis real
along side her ex-professor.

She contacts him via Facebook.

They meet and Amanda gives him her proposal.

One of Amanda’s classmates Martina
is currently interning in New York.

Martina and Amanda work
extremely well together.

Amanda invites Martina to take part in her thesis development.

All is going fine for Amanda, her professor and Martina
until they begin to communicate.

They use multiple communication channels,
but there is no flow in the communication.

The project only truly benefits when Martina is visiting
barcelona for three weeks.

Amanda has been out of the design management classroom
for more then 4 months now.

The DM family has been communicating via Facebook and
occasionally via Skype messenger.

Although most of the communication has been helping
each other with their thesis projects.

Amanda is feeling sad.
She dearly misses her DM family.
Although most of the communication has been helping
each other with their thesis projects.

Needs

Amanda
Alumni
Professors
Students
Companies
Currently

Professors
Alumni
Companies
Students
Amanda
Ideal

Design Management Students
Needs
- Effectively Communicate and Collaborate with:
Classmates
Professor and Companies
Ex-Alumni
- Expand professional network
- Belong to a DM community

Needs
Students
Other Professors and Companies
Ex-Alumni
- Increase possible business and project
opportunities
Design Management Professors

Needs
Students
Professionals and Companies
Other Ex-Alumni
- Expand professional network
- Belong to a DM community
Design Management Ex-Alumni

Opportunity
To build a coherent online and
offline design management world
that allows the development of a
fluent culture, communication
and collaboration.

Concepts

Tools to Enable People

Camara
VirtualBoard
Interactive working board
Work Space
Barcelona IED Work Space
An ofﬂine space that enables different actors to come together in
physical and/or virtual worlds improving opening ﬂows of
communication and collaboration
Offline | Online

Camara
VirtualBoard
Interactive working board
Work Space
Parallel in
San Francisco
Barcelona IED Work Space Offline | Online

Virtual: News
board, conference
board and
Presentation
board.
Offline | Online

Tools
Communication
Document
Editing
Sharing
Students Teachers Staff Alumni
Today it is vital to have an online support platform
to enhance communication and collaboration
Offline | Online

The round Table

The Melting
Pot
Companies Teachers DMS AlumniIED
WorkShops
Concept of round table
Goal Oriented
No levels of hierarchy
Collaboration
Communication
Belonging
All for one, one for all
Offline | Online

Offline | Online
Work Tables
Design Management
& IED present:
One Sense
One Goal
No hierarchical
structure
We WorkShop.

On, Can Turn Off

Feeds
Tasks
Linkedin 30%
Facebook 10%
Skype 30%
DropBox 10%
Docs 10%
Profile
Comments
Combining tools

Comments
feeds
Profile Profile Profile
Profile Profile
Individual and customizable Profile pages for each member

Project Group
Comments
Comments
Tasks
Responsibilities

Tools
Communication
Document
Editing
Sharing
Offline | Online
Today it is vital to bring the online platform to the off
line world to enhance communication and collaboration.
Making the cloud rain
Work Tables

Thank You.

Jump the Wall

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