The document is a sponsorship prospectus for The SMART Jewelry Show conference and trade show being held in Chicago in April 2016. It outlines the various sponsorship opportunities available, including conference tracks, experience zones, keynote sessions, and a Sunday evening SMART Party networking event. Sponsorships provide benefits like branding, attendee introductions, and opportunities to promote products and services to the over 2,500 retail jewelers expected to attend.

1. 2016
B R A N D E N H A N C E R S
C O N F E R E N C E B E G I N S APRIL 9
APRIL 10 12SUNDAY I MONDAY I TUESDAY
www.smartjewelryshow.com
Na v y P i e r, C h i c a g o, Il

2. DEARSMART
JEWELRYSHOW
EXHIBITOR:
PAG E
2 MESSAGE FROM THE SHOW DIRECTOR
Sponsorships are your company’s exclusive opportunity
to partner with The SMART Jewelry Show. They help
ensure the success of your trade show investment by en-
hancing your company’s image, driving sales, increasing
yourvisibilitythroughpositivepublicity,differentiatingyou
from your competitors and enhancing your relationships
with prospective (and current) customers. The SMART
Show offers a variety of sponsorship options, and each has
been developed to help you connect with retail jewelers
andnurturethebrandrelationshipwithTheSMARTShow.
Together,ourcompaniesofferretailersthesolutions,infor-
mationandproductstheyneedtobecomemoresuccessful.
Sponsorships are limited, but that’s not the only reason
to act quickly. Because they’re integrated into events and
conference sessions that we’ve already begun promoting,
the sooner you sign up, the more exposure you’ll receive.
Not only will your brand be visible to over 2,500 retailer
attendees who visit The SMART Show, but your logo
will also be seen by everyone who visits our website and
receivesourshowe-newsbulletins.Exhibitorswhosigned
up in October will potentially be seen over 60,000 times
before the show even starts. Make sure that your trade
show investments pay off by including sponsorships in
your marketing plans.
We look forward to seeing you in Chicago at Navy Pier
this April. If we can assist you in any way, please don’t
hesitate to contact your INSTORE and INDESIGN sales
representative.
Sincerely,
JAMES E. REED
SHOW DIRECTOR
THE SMART JEWELRY SHOW • 12 W. 37th St., Suite 502 New York, NY 10018-7544 • T (212) 981-9625 | (212) 981-0247 • smartjewelryshow.com
EAST COAST
Fran Zimniuch
T
(856) 435-0710
E
fran@smartworkmedia.com
MIDWEST
Lisa Norling-
Christensen
T
(847) 918-9495
E
lisa@smartworkmedia.com
WEST COAST
Jill Jarmel
T
(213) 984-2736
E
jill@smartworkmedia.com
NY / CT
Krista Collins Walters
T
(212) 981-0230
E
krista@smartworkmedia.com
ASIA
Mehernavaz Vesavevala
T
91 9821136069
E
mehernavaz@smartworkmedia.com
BOOTH SALES
Mary Kaja
T
(877) 778-3537
E
mary@smartworkmedia.com
ASSOCIATE DIRECTOR
Cindy Chandler
T
(615) 480-7688
E
cindy@smartworkmedia.com

3. PAGE 4 Pre-Show Conference Tracks
PAGE 4 Business Track
PAGE 4 Bridal Track
PAGE 4 Gemological and Appraisal Track
PAGE 4 Marketing and Sales Track
PAGE 4 Custom Jewelry and Shop Talk Track
PAGE 4 SMART Friends Tracks
PAGE 5 Experience Areas
PAGE 5 Bridal Experience
PAGE 5 Bench Challenge Experience
PAGE 5 Cool Stores Experience
PAGE 5 Marketing and Sales Experience
PAGE 6 Keynote Sessions
PAGE 6 Sunday Keynote (TBD)
PAGE 6 Monday Keynote (TBD)
PAGE 6 Tuesday Keynote (TBD)
PAGE 6 Lunch & Learn (TBD)
PAGE 6 Mobile App
PAGE 6 Writing Pads and Pens
PAGE 7 SMART Stations
PAGE 7 Coffee Service
PAGE 8 SMART Party
EDUCATION
SUPPORT
PAGE
3 TABLE OF CONTENTS
PAGE 6 SUNDAY KEYNOTE
Help select a speaker!
THE SMART JEWELRY SHOW • 12 W. 37th St., Suite 502 New York, NY 10018-7544 • T (212) 981-9625 | (212) 981-0247 • smartjewelryshow.com

4. PRE-SHOW CONFERENCEThe Saturday pre-show education is a special incentive to bring potential shoppers in early for sessions that will motivate them by providing
them insight into useful trends, products and best practices for their businesses. The conference from 9 a.m. to 5 p.m. on Saturday, April 9. The
conference consists of 21 sessions organized into 4 tracks on a variety of topics considered important by INSTORE readers.
PAGE
4 EDUCATION SERIES
BENEFITS INCLUDE
5 Recognition on The SMART Jewelry
Show website
5 Logo on supported events and on
the sponsorship acknowledgement
web page
5 Recognition in the show guide’s
education grid and conference track
listing
5 Logo on printed and electronic
marketing collateral promoting the
conference track
5 Audience and speaker introduction
for each of the eight sessions in your
track
5 Signage: meter board outside the
session room and on other conference
signage
5 Appropriate company collateral
available at each session: booth
location and sponsor acknowledgment
will be given by session speakers
SMART BUYER TRACK
$9,750
GEMOLOGICAL AND
APPRAISAL TRACK
$9,750
MARKETING AND
SALES TRACK
$9,750
CUSTOM JEWELRY AND
SHOP TALK TRACK —SOLD
$9,750
BRIDAL TRACK
$9,750
SMART FRIENDS TRACKS
$3,500
Running alongside our Saturday pre-show sessions, the SMART Friends program gives you
the chance to show retailers what your company is all about. Available in five-session tracks, the
content can be informercial-style or educational—it’s totally up to you. All sessions are published
and promoted just like the rest of our education program, making SMART Friends a great way to
explainyourservices,demonstrateyourproductsanddrivetraffictoyourbooth.Limitedavailability.
SMART FRIENDSVENDOR-PROVIDED SESSIONS
THE SMART JEWELRY SHOW • 12 W. 37th St., Suite 502 New York, NY 10018-7544 • T (212) 981-9625 | (212) 981-0247 • smartjewelryshow.com

5. EXPERIENCE ZONESThink live versions of INSTORE magazine. The Experience Zones are concise, intimate and interactive sessions that deliver clear action items
that can impact the independent jeweler’s business immediately. There are five Experience Zones located right on the show floor, and each of
two daily sessions can accommodate 50 to 70 retail attendees. This is an opportunity for you to deliver your brand message to an audience of
200-350 potential customers. These sessions drive traffic across the show floor and by your booth! Speak with your sales rep for the full schedule.
PAGE
5 EXPERIENCE AREAS
BENEFITS INCLUDE
5 Recognition on The SMART Jewelry
Show website
5 Logo on supported events and on
sponsorship acknowledgment web
page
5 Recognition in the show guide’s
education grid and experience track
listing
5 Logo on printed and electronic
marketing collateral promoting your
Experience Zone track
5 Audience and speaker introduction
for each of the five sessions in your
track
5 Signage: meter board outside the
session room and on other Experience
Zone signage
5 Your logo or company name on the
wall above the speaker
5 Appropriate company collateral
available at each session: booth
location and sponsor acknowledgment
will be given by session speakers
BENCH CHALLENGE ZONE
$19,400 - SOLD
COOL STORES ZONE
$12,500 - HOLD
BRIDAL ZONE
$9,500
MARKETING AND
SALES ZONE
$12,500
THE SMART JEWELRY SHOW • 12 W. 37th St., Suite 502 New York, NY 10018-7544 • T (212) 981-9625 | (212) 981-0247 • smartjewelryshow.com

6. SATURDAY LUNCH & LEARN
(SPEAKER TBD)
SPONSORSHIP: $7, 500
This event is attended by up to 300 attendees.
What a great opportunity to get premium ex-
posure to your brand! Welcome attendees into
the session and introduce the speaker. You
will have plenty of time to deliver your brand
message before and after the session. The
selection of this speaker is still underway, giv-
ing you and opportunity to be involved in the
selection process. Don’t miss out on this op-
portunity to invite the audience to your booth!
Attendees will be having a self-purchased lunch during
this special session. The show will treat you and four
others at this session.
MONDAY KEYNOTE
(SPEAKER TBD)
8:30-9:45 A.M.
SPONSORSHIP: $15,000
A number of speakers are currently being
considered. If this marketing opportunity is a
match for you, we can work together to cus-
tomize this event for you.
TUESDAY KEYNOTE
(SPEAKER TBD)
8:30-9:45 A.M.
SPONSORSHIP: $5,000
A number of speakers are currently being
considered. If this marketing opportunity is a
match for you, we can work together to cus-
tomize this event for you.
KEYNOTE SESSIONSThe education continues Sunday, Monday and Tuesday mornings prior to show opening. The
dailypre-showeducationsessionsarefrom8:30-9:45a.m.Eachkeynotespeakergivestheaudience
of 300 to 400 attendees early morning refreshments and coffee to get them nourished and ready
for the show. The keynote ends just in time to release the attendees onto the show floor. Speakers
are selected to provide insight into business and motivation to get on the exhibit floor and see the
available products and services.
WRITING PADS AND PENS
SPONSORSHIP: $6,000
Put your logo on the writing pads and
pens distributed to each conference at-
tendee. Whether they’re taking notes dur-
ing education sessions or jotting down the
website for a new line that interests them,
your company will be making an impact.
But it doesn’t stop during the show: The
sponsorship’s value will be increased even
more when retailers take these items back
to their stores.
MOBILE APP
SPONSORSHIP: $5,000
Our mobile app packs all the information
attendees need—exhibitor lists, maps,
show specials, education schedules, speak-
er profiles and a whole lot more—into
one easy download. Every time users need
any kind of show information, they’ll see
this sponsor’s banner. Clicking the banner
leads to an in-app page with the sponsor’s
image, name, and description, plus a link
to more information on an external site or
a PDF up to three pages long.
PAGE
6 KEYNOTE SESSIONS
SUNDAY KEYNOTE
(SPEAKER TBD)
8:30-9:45 A.M.
SPONSORSHIP: $25,000
A number of speakers are
currently being considered. If
this marketing opportunity is
a match for you, we can work
together to customize this
event for you.
BENEFITS INCLUDE
5 Recognition on The SMART Jewelry
Show website and show app
5 Logo on sponsored events and on
the sponsorship acknowledgement
web page
5 Recognition in the show guide
5 Logo projected on screens in
session rooms. Additional sponsor
slides can be rotated in as appropriate.
5 Logo on printed and electronic
marketing collateral promoting the
conference track
5 Audience and speaker introduction
5 Room handouts of company
marketing materials for all sponsored
sessions
5 Signage: meter board outside
room and branding opportunities on
additional signage

7. PAGE
7 SMART STATIONS
SMART STATIONSSMART Stations are designed to give the retailer opportunities to continue their education
throughout the day. Mixed into the show floor, the stations are quick ways to learn a valuable
business skill while still in the buying area. Sponsor one of our highly publicized SMART Stations
and retailers will be seeking you out. Submit your idea for a customized SMART Station as your
brand enhancer.
SAMPLE SMART
STATIONS
Limited Availability
5 Jewelry Photography
5 Blogging and Facebook RX
5 Website and Mobile Marketing
5 E-mail Marketing
5 Rock Star Jewelers
5 Digital Marketing
5 Must-Have Apps
5 Diamond Grading Challenge
5 iPad Tune Up
5 Brand Tune-up
5 Content tailored for your brand
BENEFTIS INCLUDE
5 Custom show structure
5 One table
5 Two to three chairs
5 500 watts of electricity
5 WiFi connectivity
5 Recognition in all printed and
electronic media that discuss your
SMART Station
5 Recognition on the show floor plan
5 Additional costs may be incurred
depending on the content of SMART
Station.
5 Acknowledged in special SMART
Station listing
ROCKET MAN COFFEE SERVICE
Sporting a fun, impossible-to-miss Rocket Man coffee
backpack, your brand ambassadors get quality time with
exhibitors for an hour before the show opens, plus a second
hour serving all show attendees. The uniforms, cups and
backpacks all match your company’s brand, and the staff can
even be given scripts and hand out promotional materials
for an even better ROI.
BENEFITS INCLUDE
5 Rocket Man backpacks with your
company logo
5 Coffee cups with your brand message
5 Uniformed brand ambassadors
5 Distribution of your promotional literature with
every cup of coffee
5 All coffee and coffee supplies are provided.
5 Sponsorship recognition on The SMART
Jewelry Show website
5 Sponsorship recognition in the show guide
5 Sponsorship acknowledgement on all
sponsorship acknowledgement signs and digital
show promotional items
FOR EXHIBITORS: $2,500 | FOR NON-EXHIBITORS: $3,965
THE SMART JEWELRY SHOW • 12 W. 37th St., Suite 502 New York, NY 10018-7544 • T (212) 981-9625 | (212) 981-0247 • smartjewelryshow.com
SUNDAY AND MONDAY, 9 A.M. TO 11 A.M l $7,500

8. FOOD STATIONS
DESSERT STATION: A deluxe sweets station
providing miniature treats to suit everyone’s
sweet tooth. Guests walk away with several
selections from this assortment. $2,000
CHEESE AND SALSA BARS: Two magnifi-
cent presentations of cheese with fruit and flat
breads, and salsa bar complete with tri-color
chips, assorted salsas, guacamole
and hot peppers. $2,000
PASTA STATIONS: Two pasta station will
provide a variety of pasta options, and gourmet
sauces. Assorted Italian breads and Parmesan
cheese complete this offering. $2,000
POWER CARVING STATIONS: These sta-
tions are complete with a carver serving each
attendee to perfection. Choose from two beef
stations (steamship rounds of beef with horse-
radish cream, grain mustard, mayonnaise and
French rolls) or two turkey stations (apple
cider-glazed turkey breast, dijon mayonnaise
and whole wheat rolls). $3,000
PASSED HORS D’ OEUVRES: The chef pre-
pares a number of special items that are hand-
delivered to party guests. Each tray will have
your brand clearly labeled. Cocktail napkins
will bear your company logo
and message. $2,000
SMART PARTY CHICAGO
SUNDAY | APRIL 10, 2016 | 6 - 9 P.M. | GRAND BALLROOM | NAVY PIER
BAR CENTRAL
This centrally located bar is the hub of all the
networking activity in the room! Our mixologist
will work with you to create a signature drink
to serve your guests, and your brand will be
clearly visible from any location in the room. Be
the host and meet your guests at the bar. The
first 500 drinks will be delivered with a light-up
coaster with your logo (more available for an
additional fee.) Of course, the beverage napkins
deliver your brand message, too! $9,500
PARTY FAVOR
SPONSORSHIP
This is another way to deliver an unforgettable
brand message to all 1,200+ guests! This op-
portunity starts at $5,760 and is customizable to
accommodate your message.
SHOWCASES AND MODELS
Showcases will be available in the ballroom
to make your product and services part of the
networking conversations! You can even add a
model for greater impact and visibility. Limited
to 8 cases.
Museum Case: $2,500
Museum Case and Model: $3,250
TITLE SPONSORSHIP
For extreme brand enhancement opportunity
be the only sponsor of the SMART Party and
reap all the benefits provided to sponsors by this
event. $35,000
PAGE
8 SMART PARTY CHICAGO
BENEFITS INCLUDE
5 Exclusive signage at the event
5 Promotional signage throughout
the show, in the show guide and
supplement, on the show website and
all promotional efforts for the event
5 Company recognition on all
promotional materials for the party
including and email blast promoting
the party
5 Customizable material to use as
invitations to invite your clients to the
party
5 Acknowledgement during the
greeting statements at the party
5 A reserved table for you and your
guests
Picture almost 2,000 dedicated INSTORE fans and show partici-
pants maxing and mingling at the show’s most popular event—with
you as the host. The Sunday night SMART Party provides the oppor-
tunity to grab a drink and network with industry peers, chat with old
friends and make new contacts after the first day of the show wraps.
The ballroom at Chicago’s Navy Pier provides the dramatic backstop.
Complimentary cocktails and hors d’oeuvres provide the motivation
for show participants to attends. And a live band provides the reason
for everyone to stick around and dance the night away.
Sponsorships are acknowledged on each ticket. Additional brand
exposure is available in the heavy promotion of this event and
throughout the event itself. To customize the brand exposure and
for more details, contact Cindy Chandler: cindy@smartworkmedia.
com or (615) 480-7688.

9. PLEASE COMPLETE THE INFORMATION BELOW AND TICK THE BOXES FOR THE SPONSORSHIP OPPORTUNITIES
THAT INTEREST YOU. A SMART SHOW SALES REPRESENTATIVE WILL CONTACT YOU TO GO OVER THE DETAILS.
NAME TITLE
COMPANY
ADDRESS
CITY STATE ZIP CODE
PHONE FAX
E-MAIL
PRE-SHOWCONFERENCETRACKS
Business Track $9,750
Gemological and Appraisal Track $9,750
Marketing and Sales Track $9,750
Custom Jewelry and Shop Talk Track $9,750
Bridal Track $9,750
SMART Friends Tracks $3,500
EXPERIENCEZONES
Marketing and Sales Zone $12,500
Cool Stores Zone $9,500 - HOLD
Bridal Zone $9,500
INSTORE’s Bench Pressure Zone $19,400 - SOLD
KEYNOTESPONSORSHIPS
Saturday Lunch Session $7,500
Sunday Morning Keynote $25,000
Monday Morning Keynote $15,000
Tuesday Morning Keynote $5,000
SMARTSTATIONS
Exhibitor $2,500
Non-Exhibitor $3,965
SMARTPARTY
Title Sponsorship $35,000
Bar Central $9,500
Party Favors From $5,760
Power Carving Station $3,000
Cheese and Salsa Bars $2,000
Pasta Stations $2,000
Passed Hors d’ Oeuvres $2,000
Dessert Station $2,000
OTHER
Mobile App $5,000
Writing Pads and Pens $6,000
Rocket Man Coffee Service $7,500
PLEASE MAIL OR FAX THIS FORM TO:
The SMART Jewelry Show, 12 W 37th St Ste 502
New York, NY 10018, Fax: (212) 981-0247
PAGE
9 ORDER FORM
C O N F E R E N C E B E G I N S APRIL 9
APRIL 10 12SUNDAY I MONDAY I TUESDAY
C h i c a g o 2 0 1 6