ASSIGNMENT 2 page analysis, including: Introduction – setting the context of the case Analysis - What type of new product was "New Coke"? How did the team concept and develop this product? Why did they decide to go in this direction? What went wrong? Explain what the flaw in their strategy Conclusion – what was the key takeaways in regards to new product development ...

1. ASSIGNMENT
2 page analysis, including:
Introduction – setting the context of the case
Analysis - What type of new product was "New Coke"? How did
the team concept and develop this product? Why did they decide
to go in this direction? What went wrong? Explain what the
flaw in their strategy
Conclusion – what was the key takeaways in regards to new
product development