12220211KAUFTKing King Abdul-Aziz university unive

1/22/2021
1
KAUFT
King King Abdul-Aziz university university
FACULTY OF TOURISMFACULTY OF TOURISM
HUMAN RESOUCES IN
EVENT MANAGEMENT
EM 625
Introduction to Human Resources in the
Hospitality Industry
1
King Abdul Aziz University – Faculty of Tourism
Human Resources in Event Management - Master in Event
Management
Introduction to Human Resources in the Hospitality Industry
Assoc. Prof. Dr. Reda Gadelrab
January, 2021
Learning Objectives
By completion of this presentation You should be
able to:

industries and event industry.
and type of event.
tes to
the management of a hospitality and tourism
organization.
Recommended Textbook:
Resources Management in the Hospitality Industry.
2007) Human Resource Management for
the Hospitality and Tourism Industries.
Events: Managing the event workforce.
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2
Overview of Hospitality IndustryOverview of Hospitality
Industry
Brainstorming Group work
Activity:
and Tourism Industry?
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Industry
is one part of the larger
travel and tourism industry
that, in addition to
hospitality, consists of:
vices
organizations and

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Industry
Organization and adopted by the United
Nations in 1991, the term tourism comprises
“the activities of persons travelling to and staying in
places outside their usual environment for not more
than one consecutive year for leisure, business, and
other purposes”.
familiarity.
change.

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Industry
“where the tourist experience occurs
and where the benefits and costs of
tourism development are felt”.
destination.
destination.
destination.
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Industry
Figure 1:Tourism Attractions
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Attractions
Cultural Geographical Events Recreation
Entertainment
Historical Sites

Archaeological
Sites
Cuisine
Monuments
Industrial Sites
Museums
Ethnic
Concerts
Theatre
Architecture
Landscape
Seascape
Parks
Mountains
Flora
Fauna
Coasts
Islands
Mega event
Community
Festivals
Religious
Sports
Trade shows
Corporate
Sightseeing
Golf
Swimming
Tennis
Hiking
Biking
Winter Sport

Theme parks
Amusement
Casino
Shopping
Facilities
Arts centre
Sports
complexes
Industry
- profit and not -
for - profit operations in
the hospitality segment
share a common goal:
“to provide lodging and/or
accommodations including
food services for people when
they are away from their
homes”.
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Industry
between hosts and guests, a dynamic which has existed
since the first human societies emerged.
think of the hospitality industry, but it comprises
numerous types of organizations.
means “the reception and entertainment of guests,
visitors or strangers with liberality and good will.”
tourism industry.
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Industry
Figure 2: Overview of Hospitality Industry

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Overview of Hospitality IndustryOverview of Hospitali ty
Industry
can be divided into three segments:
1. Transportation services,
2. Hospitality, and
3. Destination businesses.
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Industry
Figure 3: Providers of Hospitality and Tourism Services
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Industry
the hospitality segment
include: hotels, conference
centers, destination resorts,
camp and park ground
facilities, and inns.
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Industry
Figure 4: Organization Chart of a Large Hotel
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Industry
The foodservices segment can
be divided into two general
components.:
1- For - profit operations /
Commercial include: hotels,
restaurants, caterers, and retail
operations such as grocery
stores and service stations that
provide prepackaged
sandwiches, beverages, snacks,
and other items.

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Industry
2-The other component, Not-
for - profit operations /
Institutional, includes food services
offered by:
Religious and charitable groups,
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Industry
Other hospitality segments
include organizations such as:
foodservice operations,
parks.
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Overview of EventsOverview of Events
Importance of Events in our Lives:
as perhaps never before.
promote events as part of their strategies
for economic development, nation
building and destination marketing.
es embrace
events as key elements in their marketing
strategies and image promotion.
television screens, occupy much of our
time and enrich our lives.
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a
certain place at a certain time.
ending.
local community, and they have a
premeditated plan.
organized in order to gain financial
benefit.
generally business, sporting and cultural.
‘event’ and ‘event product’.
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social endeavor characterized by
sophisticated planning with a fixed
deadline, often involving numerous
stakeholders.

package of goods and services. This is
primarily the event program but it also
includes merchandise, food, service, the
environment, transport, queues etc. it
is “a unique blend of activities, which are
the tools for achieving the overall event
aims and satisfying customer needs”.
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in time celebrated with ceremony and
ritual to satisfy specific needs”.
satisfies most events falling in the
category of cultural events, it is not
entirely satisfactory for many large-
scale, commercial or corporate
events such as product launches and
other business events which are not

necessarily celebratory.
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Events can be divided in four main categories:
1. Local / community Events
These events are not seeking for international or even
national publicity. These kinds of events may be
organized by a school, sport club or local shop.
Generally they are small and linked to a particular
geography like a many faceted event, as it brings together
the local community, attracts tourists and effectively
launches a product each year.
2. Major Events
These events are able to raise interest in media and also
produce recognizable economic benefits. These are
capable of attracting significant numbers of visitors and
media coverage, offering potentially positive economic
benefits. Typically, this could be a sporting event such as
American football’s Super Bowl held in a different city
every January. Premiere league also is another type.
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3. Hallmark Events
These events have gained worldwide interest and
attract globally to the extent that people affiliate the
event with a certain country or city. They need not
automatically be bigger than major events, but they
are synonymous with a particular place, such as the
Frankfurt Book Fair (www.book-fair.com/ en/) in
Germany.
4. Mega Events
They have a major effect on economics, tourism,
employment rate and politics. These symbolic events
are global and can influence the host country’s
economy. They tend to be either sporting or tourist
in nature, such as the FIFA World Cup. Hosting such
events is risky, but there is a perception that the
benefits could be very significant.

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Overview of HR in Hospitality IndustryOverview of HR in
industry tend to be Labor—
Intensive.
level of service that is integral to the
expectations of many consumers.
to the friendly treatment of one’s
guests, and this human touch must be
provided by the organization’s staff
members.
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require employees.
staff members from owners/managers
to entry - level employees who
consistently attain required quality and
quantity standards.
on human resources , and leaders must
practice human resources management
principles and practices.
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Human resources concerns
ranging from:
sation and
benefits to
training and professional
development, as well as
into the organization, are
important to many staff
members.
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me human resources managers
begin their careers in operating
positions in a hospitality or tourism
organization and then move into a

specialized human resources position.
resources and spend much of their
career in progressively more
responsible positions in that discipline.
resources duties move into similar
positions in other industries.
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Events: a new context for HR managementEvents: a new context
for HR management
key success factor even in smaller, locally
based events.
the management of an event and the
management of an ongoing business
enterprise is that the event is generally
intangible and untested, and there is only
one chance to get it right.
stock in the current month can put it all on
sale the following month and hope to at

least recover its costs.
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Contemporary human Contemporary human resource
managementresource management
associated quite narrowly with recruitment,
selection and implementation of company policy.
managers see their role as being more strategic
and business oriented.
re the event organization has this focus,
whether in the form of a human resource
department or the allocation of this function to
relevant managers, there are considerable
benefits.

needs to decide which services should be
contracted out and which kept in-house.
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Contemporary human Contemporary human resource
managementresource management
significant of the costs associated with running
an event.
c
planners is the temporary nature of most
event-related employment.
optimal levels of service is only possible
through effective strategic human resource
planning, which is undertaken by HR
specialists and/or managers throughout the
event organization.
responsibility.
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How can the hospitality industry successfully How can the
hospitality industry successfully
compete for its employees?compete for its employees?
s have found
creative alternatives that allow
selected persons to become
entrepreneurs.
part of the business and receive a
specified part of the profits from its
successful operation.
those with an entrepreneurial
spirit.
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How can the hospitality industry successfully How can the
hospitality industry successfully
compete for its employees?compete for its employees?
paid to a hospitality manager based on
performance that exceeds specified
financial goals.
profit-sharing plans to staff members for
whom money is a motivator.
specific venue, such as a food or beverage
outlet or a gift shop in a hotel, can be
specifically allocated, additional
opportunities for entrepreneurial
arrangements become possible.
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Managing Human Resources in the
Hospitality Organization
hospitality and tourism organization
are its most important resource.
(facilitated) directly impacts the
success or failure of the organization.
the same in almost any type of
organization, and it consists of six
basic functions that relate to all
resources , including staff members:
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The six basic functions of
Human Resources Management

that relate to all resources ,
including staff members:
1. Planning
2. Organizing
3. Staffing
4. Supervising
5. Controlling
6. Appraising
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Level Of Management:
1. Top-Level Manager
2. Mid-Level Manager
3. Supervisor

Each person with management responsibility has
obligations relating to each function.
- level managers tend to have longer -
term, big - picture responsibilities,
-
related duties, and
upper levels of management with entry - level
staff members in day - to – day operations.
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“The Role of Human Resources Is Broader
Than Just Filling Positions”.
must be used to recruit and select staff
members.
responsibilities extend beyond this and
further than other stereotypical duties such

as:
employees are hired.
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Human Resources ActivitiesHuman Resources Activities
tourism organizations
typically have human
resources departments with
staff specialists whose
primary responsibilities
focus on human resources
concerns.
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“THE BIGGEST CHALLENGE
IS HUMAN RESOURCES!”
ongoing challenge in
hospitality industry, and much
of a manager's time is often
spent in recruiting and
training.
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typically include:
persons desiring to work in
the industry,
ived low
compensation,
turnover rates.
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replaced during a specific time period.
# Employees leaving during the year
= Turnover rate
# Employees in the work force
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to address labor shortages, and each has
human resources implications:
1. Keep the people currently
employed; reduce the turnover
rate.
2. Increase productivity.
3. Recruit from non-traditional labor
markets.
helpful, as is providing well-thought-out
orientation, training, and professional
development programs for interested
staff members.
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Figure 5 reviews basic human resources activities and
indicates the external and internal influences on these
activities.
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applicants to the organization (recruiting)
and

them (selecting).
required work,
rested
staff members to conduct more
responsible positions
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commensurate with their contributions to the
organization.
ut to help
employees attain the on - job success that can
yield promotions with higher compensation
levels.

importance to all employees.
ation that
flows up, down and across the organization
helps ensure that staff members know about
issues that affect them.
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activities are impacted by external influences. These include:
the
hiring process.

identified.
and
the guests.
encourage
(e.g., sporting events and special commemorations) and
discourage
(e.g., violence and disease threats) travel.
- being of world markets and the
country
numerous aspects of the human resources activities.
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internal organizational influences on human resources
activities:
feels about staff members.

empowerment.
the organization.
- and short- term plans . Longer - term plans such
as expansion or downsizing and shorter - term plans such as
rolling out a new program.
the decision - making process.
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Diversity in the Hospitality WorkplaceDiversity in the
Hospitality Workplace
Diversity:
It means providing equal opportunities to persons of
selected characteristics such as: age, gender,
mental/physical abilities, sexual orientation, race, or

ethnic heritage.
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Overview Of Diversity:
employed a large number of minorities as well as other
persons who are seeking a short - term job (not a
career).
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Overview Of Diversity:
foodservices operators in
noncommercial facilities, and others
compete with potential employers in
other industries for persons without
specialized knowledge or skills to
work at beginning wage rates in entry
- level positions which leads to that
employees can only work in low -
paying and dead - end positions.
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organizations more specifically, have implemented and
publicized efforts to upgrade the industry's reputation
by making genuine efforts to offer career opportunities,
with all of the advantages that accrue to them, to all
interested persons.

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Human Resources ResponsibilitiesHuman Resources
Responsibilities
resources in a hospitality or tourism organization?
“ almost everything involved in the relationship between
staff members and the organization. ”
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Individual Assignment # Individual Assignment # 11
Title: Introduction to Human Resources in the
Hospitality Industry.
Points to be covered:
1. How might a staff human resources
specialist in a multiunit organization assist a
property manager with the basic human
resources activities noted in Figure 5 in slide
42?
2. Explain and discuss the importance of
tourism sector in achieving the KSA’s Vision
2030.
3. Explain and discuss potential workforce
opportunities for event sector in the KSA.
4. Explain and discuss the hospitality sector
workforce regulations in the KSA.
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Individual Assignment # Individual Assignment # 11
Instruction for the assignment:
attached through course messages on the
BlackBoard.
1
assignment involving the following information:
Course Name and its Code; Assignment Title;
Student Full Name; Student ID No.; Submitted to
whom, Date of Submission.
erences used should be added by
the end of Assignment.
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THANK YOU
Thank you for being with me today and please
feel free to ask any questions.
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